Measuring Revisit Intention of Domestic Tourists in Langkawi UNESCO Global Geopark, Malaysia: A Road to Sustainable Tourism
Abstract
Domestic tourism in Malaysia has contributed significantly to the country's economy and made a sustainable impact on the tourism industry. Langkawi is one of the most visited tourists' attractions in Malaysia which is well-known for island tourism and Geotourism. This study explores the relationship of tourists' motivation, destination brand engagement and domestic tourists' revisit intention in Langkawi UNESCO Global Geopark, Malaysia. The study also examined the mediating role of destination brand management and destination trust between tourists motivation and revisit intention. This study used a quantitative approach to explore the relationships among dependent, independent and intervening variables. A total of 300 questionnaires were distributed, and 212 usable questionnaires returned and utilised for further analysis. For analysis purpose, the researchers decided to utilise SPSS version 25.0 for descriptive statistics and PLS-SEM version 3 for inferential analysis. The results found that tourists' motivation significantly influences destination brand engagement and destination trust for a direct relationship. Results also found that destination brand engagement and destination trust significantly affect tourists' revisit intention in Geopark Langkawi, Malaysia.
References
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[32] Jeong, M., Shin, H.H. 2020. Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464-1477.
[33] Jiang, S., Scott, N., Tao, L., Ding, P. 2019. Chinese tourists’ motivation and their relationship to cultural values. Anatolia, 30(1), 90-102.
[34] Jin, L., Slowik, P. 2017. Literature review of electric vehicle consumer awareness and outreach activities. International Council on Clean Transportation. Available at: https://www.theicct. org/sites/default/files/publications/Consumer-EV-Awareness_ICCT_Working-Paper_23032017_vF. Pdf.
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[37] Kim, E., Chiang, L., Tang, L. 2017. Investigating wellness tourists’ motivation, engagement, and loyalty: In search of the missing link. Journal of Travel & Tourism Marketing, 34(7), 867-879.
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[45] Loi, L.T.I., So, A.S.I., Lo, I.S., Fong, L.H.N. 2017. Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115-123.
[46] Markus, Z., Perovic, D., Pekovic, S., Popovic, S. 2019. Assessing tourist revisit intention through the sports and recreational services offered. Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy, 10(2), 141-150.
[47] Marlina, E., Herawan, T. 2020. Geotourism concept development in the basis of environment sustainability, socio-cultural, and natural science wealth: A case study in Indonesia. Journal of Environmental Management & Tourism, 11(1 (41)), 145-158.
[48] Mazurek, M. 2019. Brand reputation and its influence on consumers’ behavior. In Contemporary Issues in Behavioral Finance. Emerald Publishing Limited.
[49] Newsome, D. 2010. The Need for a Planning Framework to Preserve the Wildness of Sibayak Volcano, North Sumatra. Earthscan.
[50] Ólafsdóttir, R., Tverijonaite, E. 2018. Geotourism: a systematic literature review. Geosciences, 8(7), 234.
[51] Pérez-Vega, R., Taheri, B., Farrington, T., O'Gorman, K. 2018. On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages. Tourism Management, 66, 339-347.
[52] Polus, R.C., Bidder, C. 2016. Volunteer tourists’ motivation and satisfaction: A case of Batu Puteh village Kinabatangan Borneo. Procedia-Social and Behavioral Sciences, 224, 308-316.
[53] Purbadharmaja, I.B.P., Setiawan, P.Y., Hayashi, T., Widanta, A.A.B.P. 2021. How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia. Online Information Review.
[54] Putri, Y.E., Rosya, N., Siska, F. 2020. The Meaning of Creative Economy In The Minangkabu Community In The West Sumatra Tourism Destination Area, Indonesia. Geojournal of Tourism & Geosites, 33.
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[58] Salehzadeh, R., Pool, J.K., Soleimani, S. 2016. Brand personality, brand equity and revisit intention: An empirical study of a tourist destination in Iran. Tourism Review.
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[60] Seetanah, B., Teeroovengadum, V., Nunkoo, R. 2020. Destination satisfaction and revisit intention of tourists: does the quality of airport services matter? Journal of Hospitality & Tourism Research, 44(1), 134-148.
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Published
2021-06-30
How to Cite
YUSOF, Mohd Fadil Mohd et al.
Measuring Revisit Intention of Domestic Tourists in Langkawi UNESCO Global Geopark, Malaysia: A Road to Sustainable Tourism.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 4, p. 1052-1063, june 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6197>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.14505//jemt.v12.4(52).18.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.