Digital Technologies as a Factor in Increasing Services Sales in Tourism Industry

  • Magomedkhan Magomedovich NIMATULAEV Financial University under the Government of the Russian Federation
  • Ketevan Kitaevna SIRBILADZE Financial University under the Government of the Russian Federation
  • Olga Nikolaevna TSVETKOVA Financial University under the Government of the Russian Federation
  • Liudmila Ivanovna IVANOVA Financial University under the Government of the Russian Federation
  • Aleksandr Vladimirovich SHELYGOV Moscow Polytechnic University, Russian Federation

Abstract

The article is devoted to the analysis of digital technologies as a factor in increasing services sales in the tourism industry. It has been established that information and services markets should satisfy the needs of all categories of consumers who want a service. The state should support and promote the development of both conventional services providers that prefer personal communication during the purchase of a service and online travel firms. It has been found that digital technologies also play an important role when marketing functions are carried out by travel companies because they simplify the resolution of difficult tasks in a dynamic and constantly changing business environment. It has been proven that digital technologies can support marketing by providing information required to make marketing decisions and offer new channels for the provision of travel services.

References

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Published
2021-06-23
How to Cite
NIMATULAEV, Magomedkhan Magomedovich et al. Digital Technologies as a Factor in Increasing Services Sales in Tourism Industry. Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 4, p. 916-921, june 2021. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/6174>. Date accessed: 14 aug. 2022. doi: https://doi.org/10.14505//jemt.v12.4(52).06.