Museum Visitors’ Interest on Virtual Tours in COVID-19 Situation
Abstract
The pandemic of COVID-19 has significantly impacted the tourism industry in worldwide. The main objective of this research was to explore the desire of virtual museums tourists during the quarantine regulation under impact of COVID-19 pandemic. In this light, we considered the four main step of the quarantine lockdown phase in Spain. During these phases the availability of six types of virtual museums were evaluated to figure out the visitors’ interest. The results were obtained by analysing the number and kind of the visits being recorded in the virtual museum’s tours while Spanish inhabitation used to stay at homes for long days, weeks and even months. According to the results, in the zero-quarantine phase, the highest amount of visitors tend to visits the museum parks. While the science museums were received less visits. However, overall results indicated that the reduction of strictures during the quarantine period while the intensity of people's interest were decreased. Based on the results, we conclude that this research makes significant contribution for tourism research and will benefit the decision makers and stakeholders for developing virtual tourism industry further. We also conclude that for new approaches in the post-corona, special attention should be paid to the new interest developed by tourists during the quarantine period.
References
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[11] Fuchs, G., Reichel, A. 2006. Tourist destination risk perception: the case of Israel. Journal of Hospitality & Leisure Marketing, 14, 83–108. DOI:https://doi.org/10.1300/J150v14n02_06
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[13] Guerin, R.J., Toland, M.D. 2020. An application of a modified theory of planned behavior model to investigate adolescents’ job safety knowledge, norms, attitude and intention to enact workplace safety and health skills. Journal of Safety Research, 72, 189–198. DOI:https://doi.org/10.1016/j.jsr.2019.12.002
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community. Turk. J. Med. Sci. 50, 571–577.
[15] Han, H., Al-Ansi, A., Chua, B. L., Tariq, B., Radic, A., Park, S.H. 2020. The post-coronavirus world in the international tourism industry: Application of the theory of planned behavior to safer destination choices in the case of us outbound tourism. International Journal of Environmental Research and Public Health, 17(18), 1–15. DOI:https://doi.org/10.3390/ijerph17186485.
[16] Han, H., Hyun, S.S. 2017. Fostering customers’ pro-environmental behavior at a museum. Journal of Sustainable Tourism, 25(9), 1240–1256. DOI:https://doi.org/10.1080/09669582.2016.1259318.
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[23] Navarrete, T. 2019. Digital heritage tourism: innovations in museums. World Leisure Journal, 61(3), 200–214. DOI: https://doi.org/10.1080/16078055.2019.1639920
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[38] https://www.travelandleisure.com/attractions/museums-galleries/museums-with-virtual-tours.
[39] https://www.hosteltur.com/136189_el-turismo-rural-y-de-naturaleza-seran-los-primeros-en-recuperarse.html
Published
2021-06-22
How to Cite
POURMORADIAN, Samereh; FARROKHI, Omid SALEK; HOSSEINI, Seyedeh Yasamin.
Museum Visitors’ Interest on Virtual Tours in COVID-19 Situation.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 4, p. 877-885, june 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/6165>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.14505//jemt.v12.4(52).02.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.