Strategies for Developing a Remote Destination: The Sharing Economy in Local Communities
Abstract
This study investigates the concept of sharing economy in the strategic development of a local community into a remote tourism destination, using a case study methodology. The overarching aim is to better understand how the application of the notion of sharing economy can help develop a locality as a remote destination.The locality in this study is ‘Pahawang’, South Lampung, Indonesia – a beautiful coral and marine tourism established by the local community. A mix of observationaland semi-structured interviews techniques were used to collect primary data relating to various themes e.g. strategies for using natural resources in Pahawang, traditional properties for enhancing the local economic, and the multiplier effects of tourism to the locals in Pahawang. Based on the empirical findings emanating from the thematic primary data analysis, we conclude by proposing a strategic sharing economy framework for the development of Pahawang as a remote tourism destination - it addresses six critical factors: cooperations among stakeholders; compactness of local women; support for the ‘ibu-ibu’ in public kitchens in providing meals; involvement of tourists in the local societies’ lives as a natural attraction; training local guides to make them more professional; and the strategic role of the Indonesian Government.
References
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[36] Shepherd, R. 2002. Commodification, culture and tourism. Tourist Studies, 2: 183-201
[37] Skalska, T. 2017. Sharing Economy in the Tourism Market: Opportuinities and Threates. KNUV 2017, 4(54): 248-260.
[38] Slee, T. 2017. What’s yours is mine: Against the Sharing Economy. New York, London: OR Books Publisher.
[39] Starman, B. A. 2013. The case study as a type of qualitative research. Journal of Contemporary Educational Studies, 1/2013: 28-43.
[40] Tzanakis, M. 2013. Social capital in Bourdieu’s, Coleman’s and Putnam’s theory: empirical evidence and emergent measurement issues. Educate, 13 (2): 2-23.
[41] Weil, A. and Lanter, G. 2010. What tourism for remote are in developing countries. Building on the experience of the private sector in developing countries – a blog coordinated by Proparco. Available at: https://blog.private-sector-and-development.com/2010/12/06/what-tourism-for-remote-areas-in-developing-countries/
[42] Yin, R. K. 1981. Case study research: Design and methods. Bevery Hills: Sage Publications.
[43] Zervas, G., Proserpio, D. and Byers, W. J. 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54 (5): 687-705.
[2] Albinsson, P.A. and Perera, B.Y. 2012. Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour, 11 (4): 303-315.
[3] Andriotis, K. and Agiomirgianakis, G. 2013. Market escape through exchange: Home swap as a form of non-commercial hospitality. Current Issue in Tourism, 17(1): 1-16. DOI: 10.1080/13683500.2013.837868
[4] Bin, F., Qiang, Y. and Law, R. 2016. Effect of sharing economy on tourism industry employment. Annals of Tourism Research, 57: 264-267.
[5] Caollai, E. 2018. Home for holidays: The benefits for house swapping. The Irish Times. 6 August 2018. Available at: https://www.irishtimes.com/news/consumer/home-for-the-holidays-the-benefits-of-house-swapping-1.3581985
[6] Carson, D. and Harwood, S. 2007.Tourism development in rural and remote areas: build it and they may not come!. Available at: https://www.researchgate.net/publication/261878805_Tourism_development_in_rural_and_remote_areas_build_it_and_they_may_not_come
[7] Cesarani, M. and Nechita, F. 2017. Tourism and the sharing economy: An evidence from Airbnb Usage in Italy and Romania. Symphonya. Emerging Issues in Management, 3: 32-47.
[8] Chappelow, J. 2019. Sharing Economy. Investopedia. 25 June 2019. Available at: https://www.investopedia.com/terms/s/sharing-economy.asp
[9] Chase, R. 2015. Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism. New York: Public Affairs.
[10] Cheng, M. 2016. Current sharing economy media discourse in tourism. Annals of Tourism Research, 60:111-114.
[11] Creswell, J. W. 2007. Qualitative Inquiry & Research Design: Choosing Among Five Approaches (2nd ed.). Sage Publications, Inc.
[12] Crowe, S., et al. 2011. The case study approach. BMC Medical Research Methodology. Available at: http://www.ncbi.nlm.gov./PMC3141799/#_ffn_sectitle
[13] Dimitriou, D. 2017. Air transportation foot print in tourist remote regions in Mobilities, Tourism and Travel Behaviour - Contexts and Boundaries. IntechOpen, DOI: https://doi.org/10.5772/intechopen.71597
[14] Dredge, D. and Gyimóthy, S. 2015. The collaborative Economy and Tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3): 286-302.
[15] Dube-Veilux, S. 1996. Defining the remote tourism industry. Nature and Outdoor Tourism Ontario – Outfitter Magazine. May/June 1996.
[16] Forno, F. and Garibaldi 2015. Sharing economy in travel and tourism: The Case of home-swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism, 16 (2): 202-220.
[17] Halim, M. and Ishak, A. 2014. Post-Election Behaviour? Is it Possible? A Framework Based on Hirschman (1970) Model. Australian Journal Basic & Applied Science, 8(12): 67-75
[18] Hamari, J., Sjöklint, M. and Ukkonen, A. 2016. The Sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67 (9): 2047-2059.
[19] Ibrahim, Y. and Razzaq, A. R. A. 2010. Homestay program and rural community development in Malaysia. Journal of Ritsumeikan Social Sciences and Humanities, 2(1): 7-24.
[20] Johson, M. P. 2006. Decision models for the location of community corrections centers. Environment and Planning B-Planning & Design, 33 (3): 393-412.
[21] Kagermeier, A. and Stors, N. 2017. The sharing economy and its role in metropolitan tourism. Editors: Maria B., Sandra G., 2017. Tourism & Gentrification in contemporary metropolises. Routledge.
[22] Marshall, M. N. 1996. The key informant technique. Family Practice, 13 (1): 92-97.
[23] Matofska, B. and Sharer, C. 2014. What is the sharing economy? The people who share, 444.
[24] McKercher, B., Wong, C. and Lau, G. 2006. How tourists consume a destination. Journal of Business Research, 59 (5): 647-652.
[25] McLaren, D. and Agyeman, J. 2015. Sharing Cities: A Case for Truly Smart and Sustainable Cities. Cambridge, MA: MIT Press.
[26] Micek, G. 2011. Estimating Multiplier Effects on the Local Scale. Folio Oeconomica, 252: 175-190.
[27] Newland, G., Lutz, C. and Fiesier, C. 2017. Power in the Sharing Economy. Available at: https://www.researchgate.net/publication/316596585
[28] Nicolò, A. and Rodriguez-Ālvarez, C. 2013. Incentive compatibility and feasibilty constraints in housing markets. Social Choice Welfare, 41 (3): 625-635.
[29] O’Toole, J. and Vogel, D. 2011. Two and Half Cheers for Conscious Capitalism. California Management Review, 53 (3): 60-76.
[30] Őzdemir, B. and Seyitoğlu, F. 2016. A conceptual study of gastronomical quests of tourists: Authenticity or safety and comfort? Tourism Management Perspective, 23: 1-7.
[31] Paulauskaite, R., D., Powell, R., Coca-Stefaniak, A. and Morrison, M. A. 2017. Living like a local: Authentic tourism experiences and the sharing economy. International of Journal Tourism Research, 19(6): 619-628.
[32] Roblek, V., Meško Štok, Z. and Meško, M. 2016. Complexity of a Sharing Economy for Tourism. Tourism & Hospitality Industry 2016. Congress Proceedings. 374-387
[33] Royo-Vela, M. 2009. Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destinaiton image measurement. Tourism Management, 30 (3): 419-428.
[34] Schor, J. 2016. Debating the sharing economy. Journal of Self-Governance and Management Economics, 4(3): 7-22.
[35] Sharma, A. 2019. Creating new opportunities and re-creating old events in an innovation way: Case study of Handori region. pp. 36-46. In Hassan, A. and Sharma, A. 2019. Tourism Events in Asia: Marketing and Development. London and New York: Routledge.
[36] Shepherd, R. 2002. Commodification, culture and tourism. Tourist Studies, 2: 183-201
[37] Skalska, T. 2017. Sharing Economy in the Tourism Market: Opportuinities and Threates. KNUV 2017, 4(54): 248-260.
[38] Slee, T. 2017. What’s yours is mine: Against the Sharing Economy. New York, London: OR Books Publisher.
[39] Starman, B. A. 2013. The case study as a type of qualitative research. Journal of Contemporary Educational Studies, 1/2013: 28-43.
[40] Tzanakis, M. 2013. Social capital in Bourdieu’s, Coleman’s and Putnam’s theory: empirical evidence and emergent measurement issues. Educate, 13 (2): 2-23.
[41] Weil, A. and Lanter, G. 2010. What tourism for remote are in developing countries. Building on the experience of the private sector in developing countries – a blog coordinated by Proparco. Available at: https://blog.private-sector-and-development.com/2010/12/06/what-tourism-for-remote-areas-in-developing-countries/
[42] Yin, R. K. 1981. Case study research: Design and methods. Bevery Hills: Sage Publications.
[43] Zervas, G., Proserpio, D. and Byers, W. J. 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54 (5): 687-705.
Published
2021-02-21
How to Cite
DJUMRIANTI, Djumrianti; OSSEO-ASARE, Osseo-Asare.
Strategies for Developing a Remote Destination: The Sharing Economy in Local Communities.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 1, p. 154 - 166, feb. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5891>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.14505/jemt.12.1(49).13.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.