Hotel Guests’ Perceptions of Environmentally Friendly Practices in Jordan
Abstract
Tourism still generates negative effects on the environment that consequently objected the green practices in hotels; therefore, this study comes to measure the perception of international guests towards green practices in the Jordanian hotels. This study considers the first attempt that linked the tourists' perceptions toward green practices in hotels and their willingness to stay in eco-label hotels in Jordan. The study relied on the quantitative approach to measure the level of those practices as 270 questionnaires were collected during the period from March to September 2019. The questionnaire included questions on 7 eco-label criteria (Green hotel certification, Energy, Water, Waste and Purchasing Management, Community support and Customer education) comprising all areas of hotel operations, and 3 statements to measure hotel guests’ guests’ willingness to stay in eco-label hotel. The statistical analysis was performed using SPSS program version 21. The study found a positive but moderate correlation between tourists' perceptions towards environmental practices and their stay in eco-hotels. In addition, the various dimensions of environmental practices were positively related to tourists staying in an environmentally friendly hotel. This is one of the first studies that linked tourists' perceptions towards green practices in the hotels and their willingness to stay in eco-label hotel.
References
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[33] Merli, R., Preziosi, M., Acampora, A. and Ali, F. 2019. Why should hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, 81: 169-179. DOI:https://doi.org/10.1016/j.ijhm.2019.04.022
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[38] Nimri, R., Patiar, A., Kensbock, S. and Jin, X. 2020. Consumers’ intention to stay in green hotels in Australia: Theorization and implications. Journal of Hospitality & Tourism Research, 44(1): 149-168. DOI:https://doi.org/10.1177/1096348019862602
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[44] Rahman, I., Park, J. and Chi, C. G. Q. 2015. Consequences of “greenwashing” Consumers’ reactions to hotels’ green initiatives. International Journal of Contemporary Hospitality Management, 27(6): 1054–1081. DOI: https://doi.org/10.1108/IJCHM-04-2014-0202
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[50] Yin, C. Y., Du, F. and Chen, Y. 2020. Types of green practices, hotel price image and consumers’ attitudes in China: The mediating role of consumer skepticism. Journal of Hospitality Marketing & Management, 29(3): 329-357. DOI: https://doi.org/10.1080/19368623.2019.1640162
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[3] Ahn, J. and Kwon, J. 2020. Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention. Current Issues in Tourism, 23(12): 1559-1574. DOI:https://doi.org/10.1080/13683500.2019.1646715
[4] Alananzeh, O., et al. 2017. The impact of employee’s perception of implementing green supply chain management on hotel’s economic and operational performance. Journal of Hospitality and Tourism Technology. DOI: https://doi.org/10.1108/JHTT-02-2017-0011
[5] Alzboun, N., Khawaldah, H., Backman, K. and Moore, D. 2016. The effect of sustainability practices on financial leakage in the hotel industry in Jordan. Journal of Hospitality and Tourism Management, 27: 18-26. DOI: https://doi.org/10.1016/j.jhtm.2016.03.001
[6] Arias, E., Becerra, M., Muñozy, C. and Sainz, J. 2003. Tourists’ willingness to pay for green certification of hotels in Mexico. Instituto Nacional de Ecología. Available at: http://www2.inecc.gob.mx/dgipea/descargas/twpgch.pdf
[7] Blanco, E., Rey-Maquieira, J. and Lozano, J. 2009. Economic incentives for tourism firms to undertake voluntary environmental management. Tourism Management, 30(1): 112–122. DOI:https://doi.org/10.1016/j.tourman.2008.04.007
[8] Chan, W., Wong, K. and Lo, Y. 2008. Environmental quality index for the Hong Kong hotel sector. Tourism Economics, 14(4): 857–870. DOI: https://doi.org/10.5367/000000008786440102
[9] Chin, C. H., Chin, C. L. and Wong, W. P. M. 2018. The implementation of green marketing tools in rural tourism: The readiness of tourists? Journal of Hospitality Marketing & Management, 27(3): 261–280. DOI:https://doi.org/10.1080/19368623.2017.1359723
[10] Crocker, M. 2008. Among leisure travelers surveyed, nearly everyone professes to be green. Retrieved May 12, 2020 from http://apps.travelweekly.com/Multimedia/consumertrends072808/index.html
[11] Darnall, N., Henriques, I. and Sadorsky, P. 2008. Do environmental management systems improve business performance in an international setting? Journal of International Management, 14(4): 364-376. DOI:https://doi.org/10.1016/j.intman.2007.09.006
[12] Eid, R., Agag, G. and Shehawy, Y. M. 2020. Understanding guests’ intention to visit green hotels. Journal of Hospitality & Tourism Research, 1096348020947800. DOI: https://doi.org/10.1177/1096348020947800
[13] Fennell, D. A. 2008. Ecotourism: an introduction. (3rd Ed) London: Routledge. DOI:https://doi.org/10.1002/jtr.283
[14] Ghaith, A., Abdel-Wahab, M., Abdel-ate, A. A. and Qoura, O. (2019). Profiling of Egyptian Eco-lodge Guests. International Journal of Heritage, Tourism and Hospitality, 13(2): 54-69. DOI:https://doi.org/10.21608/ijhth.2019.92751
[15] Gil-Soto, E., Armas-Cruz, Y., Morini-Marrero, S. and Ramos-Henríquez, J. M. 2019. Hotel guests’ perceptions of environmental friendly practices in social media. International Journal of Hospitality Management, 78: 59-67. DOI: https://doi.org/10.1016/j.ijhm.2018.11.016
[16] Goodman, A. 2000. Implementing sustainability in service operations at Scandic hotels. Interfaces, 30(3): 202–214. DOI: https://doi.org/10.1287/inte.30.3.202.11653
[17] Gossling, S. 2002. Global environmental consequences of tourism. Global environmental change, 12(4): 283-302. DOI: https://doi.org/10.1016/S0959-3780(02)00044-4
[18] Graci, S. and Kuehnel, J. 2009. Green Hotels and Responsible Tourism Initiative, Whitepaper. Available at: http://green.hotelscombined.com/
[19] Hamed, T. A. and Bressler, L. 2019. Energy security in Israel and Jordan: The role of renewable energy sources. Renewable energy, 135: 378-389. DOI: https://doi.org/10.1016/j.renene.2018.12.036
[20] Han, H., Hsu, L.-T. and Lee, J.-S. 2009. Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4): 519-528. DOI:https://doi.org/10.1016/j.ijhm.2009.02.004
[21] Hays, D. and Ozretic-Došen, Đ. 2014. Greening hotels-building green values into hotel services. Tourism and hospitality management, 20(1): 85-102.
[22] Hou, H. and Wu, H. 2021. Tourists’ perceptions of green building design and their intention of staying in green hotel. Tourism and Hospitality Research, 21(1): 115-128. DOI:https://doi.org/10.1177/1467358420963379
[23] Hsiao, T. Y., Chuang, C. M., Kuo, N. W. and Yu, S. M. F. 2014. Establishing attributes of an environmental management system for green hotel evaluation. International Journal of Hospitality Management, 36: 197-208. DOI: https://doi.org/10.1016/j.ijhm.2013.09.005
[24] Jauhari, V. and Manaktola, K. 2007. Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International journal of contemporary hospitality management, 19(5): 364-377. DOI: https://doi.org/10.1108/09596110710757534
[25] Kim, J. Y., Hlee, S. and Joun, Y. 2016. Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6): 1340-1349. DOI:https://doi.org/10.1016/j.ijinfomgt.2016.05.001
[26] Laroche, M., Bergeron, J. and Barnaro-Forleso, G. 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6): 503-520. DOI:https://doi.org/10.1108/EUM0000000006155
[27] Le, Y. et al. 2006. Environmental management: A study of Vietnamese hotels. Annals of Tourism Research, 33(2): 545-567. DOI: https://doi.org/10.1016/j.annals.2006.01.002
[28] Lu, L.-C., Chang, H.-H. and Chang, A. 2015. Consumer personality and green buying intention: the mediate role of consumer ethical beliefs. Journal Business Ethics. DOI: https://doi.org/10.1007/s10551-013-2024-4
[29] Masau, P. and Prideaux, B. 2003. Sustainable tourism: A role of Kenya’s hotel industry. Current Issues in Tourism, 6(3): 197-208. DOI: https://doi.org/10.1080/13683500308667953
[30] Mbasera, M., Du Plessis, E., Saayman, M. and Kruger, M. 2016. Environmentally-friendly practices in hotels. Acta Commercii, 16(1): 1-8.
[31] Fennell, D. A. 2008. Ecotourism: an introduction. (3rd Ed) London: Routledge. DOI:https://doi.org/10.4102/ac.v16i1.362
[32] McLeish, B. 2007. Pairing green design with energy purchasing strategies: Hospitality. Construction, 2(6): 52-54.
[33] Merli, R., Preziosi, M., Acampora, A. and Ali, F. 2019. Why should hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, 81: 169-179. DOI:https://doi.org/10.1016/j.ijhm.2019.04.022
[34] Millar, M. and Baloglu, S. 2011. Hotel guests’ preferences for green guest room attributes. Cornell Hospitality Quarterly, 52(3): 302–311. DOI: https://doi.org/10.1177/1938965511409031
[35] Morrison-Saunders, A., et al. 2019. Understanding visitor expectations for responsible tourism in an iconic national park: Differences between local and international visitors. Journal of Ecotourism, 18(3): 284-294. DOI: https://doi.org/10.1080/14724049.2019.1567740
[36] Mufidah, I., et al. 2018. Understanding the consumers’ behavior intention in using green ecolabel product through pro-environmental planned behavior model in developing and developed regions: Lessons learned from Taiwan and Indonesia. Sustainability, 10(5): 1423. DOI: https://doi.org/10.3390/su10051423
[37] Nilashi, M. et al. 2019. Preference learning for eco-friendly hotels recommendation: A multi-criteria collaborative filtering approach. Journal of Cleaner Production, 215: 767-783. DOI:https://doi.org/10.1016/j.jclepro.2019.01.012
[38] Nimri, R., Patiar, A., Kensbock, S. and Jin, X. 2020. Consumers’ intention to stay in green hotels in Australia: Theorization and implications. Journal of Hospitality & Tourism Research, 44(1): 149-168. DOI:https://doi.org/10.1177/1096348019862602
[39] Norazah, M.S. 2013. Young consumer ecological behaviour: the effects of environmental knowledge, healthy food, and healthy way of life with the moderation of gender and age. Management of Environmental Quality: An International Journal, 24(6): 726-737. DOI: https://doi.org/10.1108/MEQ-02-2013-0010
[40] Oluwole, E. A., et al. 2020. Assessment of Waste Management System among Hotels and Guest Houses in Minna. Journal of Environmental Management & Tourism, 11(7): 1609-1616. DOI:https://doi.org/10.14505//jemt.v11.7(47).02
[41] Patwary, A. K., Omar, H., and Tahir, S. 2021. The impact of perceived environmental responsibility on tourists’intention to visit green hotel: the mediating role of attitude. GeoJournal of Tourism and Geosites, 34(1): 9-13. DOI: https://doi.org/10.30892/gtg.34101-612
[42] Peeters, P. and Dubois, G. 2010. Tourism travel under climate change mitigation constraints. Journal of Transport Geography, 18(3): 447-457. DOI: https://doi.org/10.1016/j.jtrangeo.2009.09.003
[43] Rahman, I. and Reynolds, D. 2019. The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1): 47-74. DOI: https://doi.org/10.1080/15256480.2017.1359729
[44] Rahman, I., Park, J. and Chi, C. G. Q. 2015. Consequences of “greenwashing” Consumers’ reactions to hotels’ green initiatives. International Journal of Contemporary Hospitality Management, 27(6): 1054–1081. DOI: https://doi.org/10.1108/IJCHM-04-2014-0202
[45] Rawashdeh, A. and Al-Ababneh, M. 2016. An Exploration of the Eco-label Practices in Hotels in Jordan. Ecology Environment Conservation, 22(1): 99-107.
[46] Verma, V. K. and Chandra, B. 2018. Intention to implement green hotel practices: evidence from Indian hotel industry. International Journal of Management Practice, 11(1): 24-41. DOI:https://doi.org/10.1504/IJMP.2018.10008645
[47] Vora, S. 2007. Business travelers go green. Forbes. Available at: http://www.msnbc.msn.com/id/19417697/
[48] Wang, J., Bao, J., Wang, C. and Wu, L. 2017. The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures. Sustainable cities and society, 34: 32-42. DOI: https://doi.org/10.1016/j.scs.2017.06.001
[49] Wang, L., Wong, P. P. and Narayanan, E. A. 2020. The demographic impact of consumer green purchase intention toward green hotel selection in China. Tourism and Hospitality Research, 20(2): 210-222. DOI:https://doi.org/10.1177/1467358419848129
[50] Yin, C. Y., Du, F. and Chen, Y. 2020. Types of green practices, hotel price image and consumers’ attitudes in China: The mediating role of consumer skepticism. Journal of Hospitality Marketing & Management, 29(3): 329-357. DOI: https://doi.org/10.1080/19368623.2019.1640162
[51] Yusof, Y., Awang, Z., Jusoff, K. and Ibrahim, Y. 2017. The influence of green practices by non-green hotels on customer satisfaction and loyalty in hotel and tourism industry. International Journal of Green Economics, 11(1): 1-14. DOI: https://doi.org/10.1504/IJGE.2017.10003675
[52] Food and Agriculture Orgaization (FAO). Aquastat Country Profile: Jordan; FAO: Rome, Italy, 2017.
[53] Green Hotels Association (2015), “What are green hotels?”, Green Hotels Association. Available at: http://greenhotels.com/index.php#a
[54] UNWTO, W. (2017). UNWTO tourism highlights 2015 edition. Madrid. Available at: https://www.e-unwto.org/doi/pdf/10.18111/9789284416899
[55] WTTC, W. 2018. Travel & Tourism: Global Economic Impact & Issues 2017. Available at: https://dossierturismo.files.wordpress.com/2018/03/wttc-global-economic-impact-and-issues-2018-eng.pdf
Published
2021-02-21
How to Cite
RAWASHDEH, Akram Atef; AL-ABABNEH, Mukhles Mansour.
Hotel Guests’ Perceptions of Environmentally Friendly Practices in Jordan.
Journal of Environmental Management and Tourism, [S.l.], v. 12, n. 1, p. 107 - 120, feb. 2021.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5885>. Date accessed: 05 nov. 2024.
doi: https://doi.org/10.14505/jemt.v12.1(49).09.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.