Natural Tourism Empowerment Construction through Brand Strategy based Online Marketplace to Accelerate the Development and Enhancement of Industrial Competitiveness 4.0 in Undeveloped Areas of the Coast of East Java

  • SOEHARDJOEPRI SOEHARDJOEPRI Sepuluh Nopember Institute of Technology Surabaya, Indonesia
  • Mamak BALAFIF Bhayangkara University Surabaya, Indonesia
  • Anak Agung Sagung Alit WIDYASTUTY PGRI Adi Buana University Surabaya, Indonesia
  • Muslichah Erma WIDIANA Bhayangkara University Surabaya, Indonesia

Abstract

The aim of this research was to find a form of construction of natural tourism empowerment through a brand strategy based online marketplace to accelerate development and enhance the competitiveness of industry 4.0 in undeveloped areas of the coastal areas of East Java. The research sites were in 2 regency, namely Bangkalan Regency and Situbondo Regency. The analysis technique used Triangulation analysis. The conclusion of this research is that from a geographical point of view, Situbondo Regency has the potential of large and prospective natural resources to be developed as a driving force for social economic growth. Situbondo Regency has a large sea area and a fairly dense forest area. This is a very large asset of Situbondo Regency as an economic source to encourage the development of a populist economy. Online Marketplaces that are often used are Instagram, Facebook and Websites. The Situbondo Regency Brand Strategy: Situbondo Regency as a Fisherman Village and the Tourism Gateway for Baluran Forest. Bangkalan is the entrance to Madura Island that can be used as a brand strategy. The Madura Gate, the Greatness of Madura, the Future of Madura, can be taken into consideration in the preparation of City Branding.

References

[1] Bachri, B.S. 2010. Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif. Teknologi Pendidikan 10: 46–62. Available at: http://yusuf.staff.ub.ac.id/files/2012/11/meyakinkan-validitas-data-melalui-triangulasi-pada-penelitian-kualitatif.pdf
[2] Beketova, O. N., et al. 2019. Improvement of the System of Strategic State Regulation in the Tourism Industry. Journal of Environmental Management and Tourism, 10 (8): 1819–24. DOI:https://doi.org/10.14505/jemt.v10.8(40).12
[3] Farida, P.Z., and Hartopo Eko R.. 2019. A Dilemma of City Branding in Bangkalan District of Madura. International Conference of CELSeiTech2019, 373: 17–20. DOI: https://doi.org/10.2991/iccelst-ss-19.2019.4
[4] Lagarense, B.E.S. and Walansendow, A. 2020. Tourist Preferences on Bunaken Island for Integrated Archipelagic Tourism Development around the Bunaken National Park, Indonesia. Journal of Environmental Management and Tourism, 11 (4): 819. DOI: https://doi.org/10.14505//jemt.v11.4(44).05
[5] Luthfi, A., and Widyaningrat, A. I. 2013. Konsep City Branding Sebuah Pendekatan ‘The City Brand Hexagon’ Pada Pembentukan Identitas Kota. In Seminar Nasional Manajemen Dan Bisnis Ke - 3, 315–23. Jember: Universitas Jember. Available at: https://jurnal.unej.ac.id/index.php/prosiding/article/download/9178/
[6] Marczak, M., and Borzyszkowski, J. 2020. Effectiveness of Destination Branding. The Example of National Tourism Organizations. Journal of Environmental Management and Tourism, 11 (4): 779. DOI:https://doi.org/10.14505//jemt.v11.4(44).01
[7] Nikolskaya, E. Y., et al. 2019. Improvement of Digital Technology in the Tourism Sector. Journal of Environmental Management and Tourism, 10 (6): 1197–1201. DOI:https://doi.org/10.14505/jemt.v10.6(38).01
[8] Panjaitan, H. 2020. City Branding Strategy, in Order to Show the City of Batu as a Tourist Destination in Indonesia. Journal of Environmental Management and Tourism, 11 (4): 863–73. DOI:https://doi.org/10.14505//jemt.v11.4(44).10
[9] Prihantini, L. 2018. Potensi Budaya Lokal Dalam Pengembangan Pariwisata. Gema Wisata, 14 (2): 307–11. Available at: http://stiepari.greenfrog-ts.co.id/jurnal/index.php/JT/article/view/104
[10] Suryaningsih, I. B., et al. 2020. Digital Marketing Tools or E-WOM? Tourists Motivation to Enjoy the Charm of Blue Fire on Ijen Crater Ecotourism. Journal of Environmental Management and Tourism, 11 (4): 802–8. DOI: https://doi.org/10.14505//jemt.v11.4(44).03
[11] Waworuntu, S., and Herlambang, S. 2019. Penataan Kawasan Wisata Pantai Pangumbahan Dengan Konsep Ekowisata. Sains, Teknologi, Urban, Perancangan, Arsitektur, 1 (2): 2261–76. Available at: https://journal.untar.ac.id/index.php/jstupa/article/view/4600/4681
[12] Wildan, and Sukardi. 2020. Effectiveness of Ecotourism Sector-Based Economic Strengthening Models for Local Community Entrepreneurial Competencies. Journal of Environmental Management and Tourism, 11 (2): 314–21. DOI: https://doi.org/10.14505/jemt.v11.2(42).09
Published
2021-01-03
How to Cite
SOEHARDJOEPRI, SOEHARDJOEPRI et al. Natural Tourism Empowerment Construction through Brand Strategy based Online Marketplace to Accelerate the Development and Enhancement of Industrial Competitiveness 4.0 in Undeveloped Areas of the Coast of East Java. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 8, p. 1948-1959, jan. 2021. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/5796>. Date accessed: 05 nov. 2024.