Effect of Tourism Supply Chain Practice on Marketing Performance: SMEs Cases
Abstract
Research on tourism supply chain management is still rare. However, this research is needed by tourism agents and the government. This study aimed to analyze the influence of supply chain integration, marketing orientation of supply chain practices on marketing performance. The data used in this study amounted to 206. Respondents in this study were tourism managers in Yogyakarta, Indonesia. Data analysis techniques using SEM-AMOS. The results of this study indicate that the model is acceptable. Good supply chain practices that are significantly applied help tourism businesses to improve their marketing performance. Marketing orientation and supply chain integration are also crucial in influencing marketing performance. This research contributes to previous theories about applying supply chains in tourism, especially in Indonesia and developing countries, because the uniqueness of tourism in each region requires a different study.
References
[1] Bonera, M. and Corvi, E. 2005. Web orientation and value chain evolution in the tourism industry. University of Brescia, pp. 1-28.
[2] Chan, W., Ellinger, A. E., Kim, K. and Franke, G. R. (2015). Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors. European Management Journal, 34: 282–295.
[3] Feller, D. Shunk and Callarman, T. Value chains versus supply chains. Business Process Trends. p.1-7.
[4] Flynn, B. B., Huo, B. and Zhao, X. 2010. The impact of supply chain integration on performance: A contingency and configuration approach. Journal of Operations Management, 28: 58-71.
[5] Gebremikael, F. 2018. An investigation of social media platforms' impact on supply chain performance through competitive intelligence using AHP model. Dissertation. North Dakota State University.
[6] Hair, Jr., Anderson, R. E., Tatham, R. L. and Black, W. C. 1998. Multivariate Data Analysis. New Jersey: Prentice-Hall International, Inc.
[7] Huang, M. C., Yen, G. F. and Liu, T. C. 2014. Reexamining supply chain integration and the supplier's performance relationships under uncertainty. Supply Chain Management: An International Journal, 19(1): 64–78.
[8] Jaworski, B. J. and Kohli, A. K. 1993. Market orientation: Antecedents and consequences. Journal of Marketing, 57: 53–70.
[9] Koblun, C. 2011. The Influence of Culture in Tourism Supply Chain Management. Master Thesis. International Development Studies Department of Human Geography Faculty of Geosciences Utrecht University, The Netherlands.
[10] Koufteros, X. A., Rawski, G. E. and Rupak, R. 2010. Organizational integration for product development: The effects on glitches, on-time execution of engineering change orders, and market success. Decision Sciences. 41(1): 49–80. DOI: https://doi.org/10.1111/j.1540-5915.2009.00259.x
[11] Lambert, D. M., Stock, J. R. and Ellram, L. M. 1998. Fundamentals of logistics management. Chapter 14. Boston, MA: Irwin.
[12] Lei, D., Jr. Slocum, J. A. and Pitts, R. A. 1997. Building cooperative advantage: Managing strategic alliances to promote organizational learning. Journal of World Business, 32(3): 203–223.
[13] Liu, H., Weiling, K., Wei, K. K. and Hua, Z. 2013. Effects of supply chain integration and market orientation on firm performance: Evidence from China. International Journal of Operations & Production Management, 33(3): 322-346.
[14] Lukas, B. A. and Ferrell, O. C. 2000. The effect of market orientation on product innovation. Journal of the Academy of Marketing Science, 28: 239-247.
[15] Mackelprang, A. W., Robinson, J. L., Bernades, E. and Web, G. S. 2014. The relationship between strategic supply chain integration and performance: A meta-analytic evaluation and implications for supply chain management research. Journal of Business Logistics, 35(1): 71-96. DOI: http://dx.doi.org/10.1111/jbl.12023
[16] Matsuno, K., Mentzer, J. T. and Rentz, J. O. 2000. A refinement and validation of the MARKOR scale. Journal of the Academy of Marketing Science, 28: 527–539.
[17] Mentzer, J. T., et al. 2001. Defining supply chain management. Journal of Business Logistics, 22(2): 1–26.
[18] Molefe, L. P., et al. 2018. The effects of tourism supply chain management practices on tourism operations in Pretoria, South Africa. African Journal of Hospitality, Tourism, and Leisure, 7 (2). ISSN: 2223-814X.
[19] Mostert, W., Niemann, W. and Kotzé, T. 2017. Supply chain integration in the product return process: A study of consumer electronics retailers. Acta Commercial, 17(1): 487. DOI:https://doi.org/10.4102/ac.v17i1.487
[20] Park, S. H. and Ungson, G. R. 1997. The effects of national culture, organizational dissimilarity, and economic motivation on JV dissolution. Academy of Management Journal, 40(2): 279–307.
[21] Piboonrungroj, P. and Disney, S. M. 2009. Tourism supply chains: a conceptual framework. Conference proceedings of the Ph.D. Networking Conference on Exploring tourism III: Issues in Ph.D. research. University of Nottingham, Nottingham.
[22] Pyo, S. S. 2010. Measuring tourism chain performance. The Service Industrial Journal, 30: 1672.
[23] Rabten, W., et al. 2018. Sustainable supply chain management model for tourism: A case study of phu tub berg tourist destination, Phetchaboon, Thailand. 6th Asian Academic Society International Conference (AASIC) A Transformative Community: Asia in Dynamism, Innovation, and Globalization, pp. 831-838.
[24] Rai, A., Patnayakuni, R. and Seth, N. 2006. Firm performance impacts of digitally enabled supply chain integration capabilities. MIS Quarterly, 30: 225-246.
[25] Ravichandran, T. and Lertwongsatiem, C. 2005. Effect of information systems resources and capabilities on firm performance. Journal of Management Information Systems, 21: 237-276.
[26] Ritter, T., Wilkinson, I. F. and Johnston, W. J. 2002. Measuring network competence: Some international evidence. Journal of Business and Industrial Marketing, 17(2/3): 119–138.
[27] Roberts-Lombard, M. 2009. Supply chain perspective on the supplier relationship practices of travel agencies in Gauteng. Journal of Transport and Supply Chain Management, pp. 59 -79.
[28] Roy, B., and Al Mamun, B. C. K. 2016. Sustainable tourism supply chain management for tourism industry in Bangladesh. Global Journal of Management and Business Research, 15(2)
[29] Schoenherr, T. and Swink, T. 2012. Revisiting the arcs of integration: Cross-validations and extensions. Journal of Operations Management, 30(1–2): 99–115. DOI: https://doi.org/10.1016/j.jom.2011.09.001
[30] Simba, S., Niemann, W., Kotze, T. and Agigi, A. 2017. Supply chain risk management processes for resilience: A study of South African grocery manufacturing. Journal of Transport and Supply Chain Management, 11: 1-13.
[31] Sugandini, D., et al. 2020. Green supply chain management and green marketing strategy on green purchase intention: SMEs cases. Journal of Industrial Engineering and Management, 13(1): 79-92. DOI:https://doi.org/10.3926/jiem.2795
[32] Tapper, R. and Font, X. 2004. Tourism supply chains: Report of a desk research project for the travel foundation. Leeds Metropolitan University, Environment Business, and Development Group.
[33] Ţigu, G. and Călăreţu, B. 2013. Supply chain management performance in tourism continental hotels chain case. Supply Chain Management, vol. XV, 33: 103-115.
[34] Xian, K. J., Sambasivan, M. and Abdullah, A. R. 2018. Impact of market orientation, learning orientation, and supply chain integration on product innovation. International Journal of Integrated Supply Management, 12(1/2): 69-89.
[35] Zhang, X., Song, H. and Huang, G. Q. 2009. Tourism supply chain management: A new research agenda. Tourism Management, 30: 348.
[2] Chan, W., Ellinger, A. E., Kim, K. and Franke, G. R. (2015). Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors. European Management Journal, 34: 282–295.
[3] Feller, D. Shunk and Callarman, T. Value chains versus supply chains. Business Process Trends. p.1-7.
[4] Flynn, B. B., Huo, B. and Zhao, X. 2010. The impact of supply chain integration on performance: A contingency and configuration approach. Journal of Operations Management, 28: 58-71.
[5] Gebremikael, F. 2018. An investigation of social media platforms' impact on supply chain performance through competitive intelligence using AHP model. Dissertation. North Dakota State University.
[6] Hair, Jr., Anderson, R. E., Tatham, R. L. and Black, W. C. 1998. Multivariate Data Analysis. New Jersey: Prentice-Hall International, Inc.
[7] Huang, M. C., Yen, G. F. and Liu, T. C. 2014. Reexamining supply chain integration and the supplier's performance relationships under uncertainty. Supply Chain Management: An International Journal, 19(1): 64–78.
[8] Jaworski, B. J. and Kohli, A. K. 1993. Market orientation: Antecedents and consequences. Journal of Marketing, 57: 53–70.
[9] Koblun, C. 2011. The Influence of Culture in Tourism Supply Chain Management. Master Thesis. International Development Studies Department of Human Geography Faculty of Geosciences Utrecht University, The Netherlands.
[10] Koufteros, X. A., Rawski, G. E. and Rupak, R. 2010. Organizational integration for product development: The effects on glitches, on-time execution of engineering change orders, and market success. Decision Sciences. 41(1): 49–80. DOI: https://doi.org/10.1111/j.1540-5915.2009.00259.x
[11] Lambert, D. M., Stock, J. R. and Ellram, L. M. 1998. Fundamentals of logistics management. Chapter 14. Boston, MA: Irwin.
[12] Lei, D., Jr. Slocum, J. A. and Pitts, R. A. 1997. Building cooperative advantage: Managing strategic alliances to promote organizational learning. Journal of World Business, 32(3): 203–223.
[13] Liu, H., Weiling, K., Wei, K. K. and Hua, Z. 2013. Effects of supply chain integration and market orientation on firm performance: Evidence from China. International Journal of Operations & Production Management, 33(3): 322-346.
[14] Lukas, B. A. and Ferrell, O. C. 2000. The effect of market orientation on product innovation. Journal of the Academy of Marketing Science, 28: 239-247.
[15] Mackelprang, A. W., Robinson, J. L., Bernades, E. and Web, G. S. 2014. The relationship between strategic supply chain integration and performance: A meta-analytic evaluation and implications for supply chain management research. Journal of Business Logistics, 35(1): 71-96. DOI: http://dx.doi.org/10.1111/jbl.12023
[16] Matsuno, K., Mentzer, J. T. and Rentz, J. O. 2000. A refinement and validation of the MARKOR scale. Journal of the Academy of Marketing Science, 28: 527–539.
[17] Mentzer, J. T., et al. 2001. Defining supply chain management. Journal of Business Logistics, 22(2): 1–26.
[18] Molefe, L. P., et al. 2018. The effects of tourism supply chain management practices on tourism operations in Pretoria, South Africa. African Journal of Hospitality, Tourism, and Leisure, 7 (2). ISSN: 2223-814X.
[19] Mostert, W., Niemann, W. and Kotzé, T. 2017. Supply chain integration in the product return process: A study of consumer electronics retailers. Acta Commercial, 17(1): 487. DOI:https://doi.org/10.4102/ac.v17i1.487
[20] Park, S. H. and Ungson, G. R. 1997. The effects of national culture, organizational dissimilarity, and economic motivation on JV dissolution. Academy of Management Journal, 40(2): 279–307.
[21] Piboonrungroj, P. and Disney, S. M. 2009. Tourism supply chains: a conceptual framework. Conference proceedings of the Ph.D. Networking Conference on Exploring tourism III: Issues in Ph.D. research. University of Nottingham, Nottingham.
[22] Pyo, S. S. 2010. Measuring tourism chain performance. The Service Industrial Journal, 30: 1672.
[23] Rabten, W., et al. 2018. Sustainable supply chain management model for tourism: A case study of phu tub berg tourist destination, Phetchaboon, Thailand. 6th Asian Academic Society International Conference (AASIC) A Transformative Community: Asia in Dynamism, Innovation, and Globalization, pp. 831-838.
[24] Rai, A., Patnayakuni, R. and Seth, N. 2006. Firm performance impacts of digitally enabled supply chain integration capabilities. MIS Quarterly, 30: 225-246.
[25] Ravichandran, T. and Lertwongsatiem, C. 2005. Effect of information systems resources and capabilities on firm performance. Journal of Management Information Systems, 21: 237-276.
[26] Ritter, T., Wilkinson, I. F. and Johnston, W. J. 2002. Measuring network competence: Some international evidence. Journal of Business and Industrial Marketing, 17(2/3): 119–138.
[27] Roberts-Lombard, M. 2009. Supply chain perspective on the supplier relationship practices of travel agencies in Gauteng. Journal of Transport and Supply Chain Management, pp. 59 -79.
[28] Roy, B., and Al Mamun, B. C. K. 2016. Sustainable tourism supply chain management for tourism industry in Bangladesh. Global Journal of Management and Business Research, 15(2)
[29] Schoenherr, T. and Swink, T. 2012. Revisiting the arcs of integration: Cross-validations and extensions. Journal of Operations Management, 30(1–2): 99–115. DOI: https://doi.org/10.1016/j.jom.2011.09.001
[30] Simba, S., Niemann, W., Kotze, T. and Agigi, A. 2017. Supply chain risk management processes for resilience: A study of South African grocery manufacturing. Journal of Transport and Supply Chain Management, 11: 1-13.
[31] Sugandini, D., et al. 2020. Green supply chain management and green marketing strategy on green purchase intention: SMEs cases. Journal of Industrial Engineering and Management, 13(1): 79-92. DOI:https://doi.org/10.3926/jiem.2795
[32] Tapper, R. and Font, X. 2004. Tourism supply chains: Report of a desk research project for the travel foundation. Leeds Metropolitan University, Environment Business, and Development Group.
[33] Ţigu, G. and Călăreţu, B. 2013. Supply chain management performance in tourism continental hotels chain case. Supply Chain Management, vol. XV, 33: 103-115.
[34] Xian, K. J., Sambasivan, M. and Abdullah, A. R. 2018. Impact of market orientation, learning orientation, and supply chain integration on product innovation. International Journal of Integrated Supply Management, 12(1/2): 69-89.
[35] Zhang, X., Song, H. and Huang, G. Q. 2009. Tourism supply chain management: A new research agenda. Tourism Management, 30: 348.
Published
2020-12-31
How to Cite
SUTEJA, Usep; SUGANDINI, Dyah; ISTANTO, Yuni.
Effect of Tourism Supply Chain Practice on Marketing Performance: SMEs Cases.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 8, p. 1924-1930, dec. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5791>. Date accessed: 23 nov. 2024.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.