Sustainable Tourism Business Promotion in Pakistan: A Descriptive Analysis of Logistics and Environmental Agreements

  • Nazir ULLAH Kebangsaan University, Malaysia
  • Saidatul Nadia Abd AZIZ Kebangsaan University, Malaysia
  • Rao Qasim IDREES University of Gujrat, Pakistan

Abstract

The tourism industry is considered most important aspect for the progress of the economy as well as enhancing employment rate of the country. Tourism sector comprises on different activities such as, hotels, restaurants, tour operators, transportation management and providing services to the local and foreign clients at their destinations. Furthermore, tourism industry is also very important to bring foreign currency in the country through the visitors which consequently enhance the foreign reserves. However, there is deficiency of prescribed rules and regulations for Pakistan tourism sector particularly environmental agreements and their enforcement consequently it creates many operational as well as market-based issues, hence drops the progress rate of this sector. Pakistan is also one of those countries where tourism business and services are being dealt without any proper regulatory system and it can further disturb the tourism investment by the Chinese or domestic investors under CPEC projects. There is strong connection between tourism business development and better logistics infrastructure and facilities of roads and railway sectors. This research article provides an analysis of tourism development in Pakistan through well planed physical infrastructure in order to get better results from tourism investments. In this article, authors adopt descriptive approach while providing the information and also explore the benefits and utilisation of CPEC overland logistics investment by the Chinese companies in tourism industry. There is an analytical jurisprudence approach is applied to highlight logistics benefits and preferences between China and Pakistan as well as the changes in environmental agreements. This study concludes that better logistics and transport infrastructure along with comprehensive environmental policies further accelerates tourism business with major trade markets in the country. Positive rearrangement of environmental agreements as well as logistics and transport is helpful to attract foreign investment in the tourism industry and particularly in areas which probably would have capacity to generate revenue. In this manner, tourism sector through developed connectivity and growth of infrastructure creates employment opportunities in the country.

References

[1] Aftab ur Rehman, R. 2020. A Position Paper on Challenges faced by Tourism Industry of Pakistan. Pakistan Tourism Forum. Sustainable Tourism Foundation of Pakistan. Islamabad.
[2] Alam, K. M., Li, X., Baig, S. 2019. Impact of Transport Cost and Travel Time on Trade under China-Pakistan Economic Corridor. Journal of Advanced Transportation, 5 (8): 1-16.
[3] Ali. M. 2018. The China-Pakistan Economic Corridor: Tapping Potential to Achieve the 2030 Agenda in Pakistan. China Quarterly of International Strategic Studies, 4 (2): 301-325.
[4] Arrfat. Y. 2017. Challenges and solution in Building CPEC a Flagship of BRI.
[5] Arshad, M. I., Iqbal, M. A. and Shahbaz, M. 2018. Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research, 23(2): 121-132. DOI: https://doi.org/10.1080/10941665.2017.1410192
[6] Idrees, R. Q., Shapiee, R. and Ahamat, H. 2018. Energy Cost Saving and Economic Prospective of CPEC. International Journal of Energy Economics and Policy, 8(6): 217-226.
[7] Idrees, R. Q., Shapiee, R. and Ahamat, H. 2019. The Role of Logistics Infrastructure in China Pakistan Economic Corridor Energy Generation Development. International Journal of Energy Economics and Policy, 9(1): 262-268.
[8] Idrees, R. Q., Shapiee, R., Ahamat, H. and Hanwei, L. 2018. How Logistics Investment Arrangement is a Key Concern to China-Pakistan Economic Corridor (CPEC)? A Legal and Policy Analysis of CPEC Logistics Investment Model and Future Challenges for Pakistan. International Journal of Asian Social Science, 8(11): 1059-1067.
[9] Jamal, S. 2019. Foreign Tourists face Several Problems, concede Tour Operators. The Dawn. Available at
[10] Niyazi, Y. 2013. The review of Reciprocal rights of Tourism in Iran and France. Nature and Science, 7-10.
[11] Ohashi. H. 2020. The Belt and Road Initiative (BRI) in the Context of China’s Opening-up Policy. Journal of Contemporary East Asia Studies, 7(2): 85-103.
[12] Rafiq. Arif, The China-Pakistan Economic Corridor: Barriers and Impact. 2017. Unites States Institute of Peace. Available at: https://www.usip.org/sites/default/.../pw135-the-china-pakistan-economic-corridor.pdf.
[13] Shapiee. R. and Idrees. R. 2017. China Pakistan Economic Corridor (CPEC); Most Valuable Dream for Pakistan through Economic Integration in the Region but May Not Become True without Up gradation of Physical Infrastructure and Legal System. Beijing Law Review, 8 (6): 481-498.
[14] Singh. A. G. 2019. China’s Vision for the Belt and Road in South Asia. Available at: https://thediplomat.com/2019/03/chinas-vision-for-the-belt-and-road-in-south-asia/
[15] Usman, K. 2019. Absence of Tourist Laws in Pakistan. Available at: https://nayadaur.tv/2019/10/absence-of-tourist-laws-in-pakistan/
[16] Centre of Excellence, CPEC. Working paper No. 017/2017.
[17] China Development Bank (CDB), 2015.
[18] Companies Act, 2017. National Assembly of Pakistan. Available at: www.na.gov.pk›uploads›documents
[19] CPEC News, China-Pakistan Economic Corridor History 2017. Available at: http://cpecnews.com/china-pakistan-economic-corridor/
[20] Essays, UK. (November 2018). How Tourism Situation Could Improve In Pakistan Tourism Essay. Available at: https://www.ukessays.com/essays/tourism/how-tourism-situation-could-improve-in-pakistan-tourism-essay.php?vref=1
[21] Handbook on national environment legislation and institutions in Pakistan. South Asia Cooperation for Environment Program(SACEP) Colombo, Srilanka under the UNEP/SACEP/NORAD Publication Series on Environment Law and Policy. South Asia Cooperation for Environment Program (SACEP) Colombo, Srilanka.
[22] https://www.dawn.com/news/1477635.
[23] Ministry of Planning, Development & Reform Government of Pakistan, National Transport Policy of Pakistan.
[24] National Development and Reform Commission (NDRC), P.R.C.
[25] Pakistan Tourism Forum. 2017. A Position Paper on Challenges faced by Tourism Industry of Pakistan. Sustainable Tourism Foundation Pakistan. Islamabad.
[26] Pakistan Vision 2025 Executive Summary, Planning Commission, Ministry of Planning Development and Reform. Available at: https://www.pc.gov.pk/uploads/vision2025/Vision-2025-Executive-Summary.pdf
[27] World Economic Forum. 2019. The Global Competitiveness Report 2016–2017. Geneva: World Economic Forum.
[28] World Travel and Tourism Council. 2017. Travel & Tourism economic impact 2017 Pakistan.
[29] Yamada. 2017. Chinese Investment boosts Pakistan’s Economic Growth. Nikkei Asian. Available at: https://asia.nikkei.com/Economy/Chinese-investment-boosts-Pakistan-s-economic-growth
Published
2020-11-30
How to Cite
ULLAH, Nazir; AZIZ, Saidatul Nadia Abd; IDREES, Rao Qasim. Sustainable Tourism Business Promotion in Pakistan: A Descriptive Analysis of Logistics and Environmental Agreements. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 7, p. 1719-1728, nov. 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/5724>. Date accessed: 27 may 2022. doi: https://doi.org/10.14505//jemt.11.7(47).13.