The Antecedent of Environmental Attitude
This investigation means to examine the impact of environmental awareness, green pro- motion on environmental attitudes mediated by trust. The study was conducted on pro- environment consumers. The number of respondents was 150 college students in a Special Region of Yogyakarta. The data collection method used was a questionnaire, and data analysis using SEM-PLS 3.28 version. The results showed that the environmental awareness and green promotion influence the environmental attitude intervened by a trust. The impact of green promotion on environmental attitude is not significant.
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