The Antecedent of Environmental Attitude
Abstract
This investigation means to examine the impact of environmental awareness, green pro- motion on environmental attitudes mediated by trust. The study was conducted on pro- environment consumers. The number of respondents was 150 college students in a Special Region of Yogyakarta. The data collection method used was a questionnaire, and data analysis using SEM-PLS 3.28 version. The results showed that the environmental awareness and green promotion influence the environmental attitude intervened by a trust. The impact of green promotion on environmental attitude is not significant.
References
[1] Abzari, M., Faranak S. S., Sharbiyani, A.A., and Morad, A. P. 2013. Studying the Effect of Green Marketing Mix on Market Share Increase. European Online Journal of Natural and Social Sciences, 2(3): 641-653.
[2] Agyapong, K. Q., Gloria, D., Agyapong and Kwamena, M. N. 2014. Implementation of the Green Marketing Concept: A Synthesis of Literature. International Journal of Advances in Management and Economics, 3(4): 122-134.
[3] Astini, R. 2016. Implikasi Green Brand Image, Green Satisfaction dan Green Trust terhadap Loyalitas Pelanggan. Jurnal Manajemen, 20(1): 19-34. DOi: http://dx.doi.org/10.24912/jm.v20i1.63
[4] Badulescu, A., Badulescu, D., Bac, D. and Sipos-Gug, S. 2014. Attitudes and Intentions of Business Master Students towards Sustainable Tourism and Entrepreneurship. Amfiteatru Economic, 16(8): 1110-1124.
[5] Banerjee, S., Charles, S. G., and Iyer, E. 1995. Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2): 21 – 31. DOI:https://doi.org/10.1080/00913367.1995.10673473
[6] Basha, H. 2015. Green Promotion: A Study on Its Impact towards the Business and Environmental Protection. International Journal of Accounting & Business Management, 3(1). DOI:http://dx.doi.org/10.24924/ijabm/2015.04/v3.iss1/222.227
[7] Belaid, S., and Behi, A.T. 2011. The role of attachment in building consumer-brand relationships: An empirical investigation in the utilitarian consumption context. Journal of Product & Brand Management, 20(1): 37–47. DOI: http://dx.doi.org/ 10.2139/ssrn.1670678
[8] Boztepe, A. 2012. Green Marketing and Its Impact on Consumer Buying Behavior. European Journal of Economic and Political Studies, 5(1).
[9] Bronfman, N. C., et al. 2015. Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community. Sustainability, 7(10): 14133-14152. DOI: http://dx.doi.org/ 10.3390/su71014133
[10] Chen, Y. S. 2010. The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2): 307–319. DOI: http://dx.doi.org/ 10.1007/s10551-009-0223-9
[11] Davari, A., and Strutton, D. 2014. Marketing Mix Strategies for Closing the Gap between Green Consumer’s Pro-environmental Beliefs and Behaviors. Journal of Strategic Marketing, 22(7): 563-586. DOI:https://doi.org/10.1080/0965254X.2014.914059
[12] Delgado, B., and Aleman, M. 2005. Does Brand Trust Matter to Brand Equity. Journal of Product & Brand Management, 14(3): 187-196. DOI: http://dx.doi.org/ 10.1108/10610420510601058
[13] Do Paço., Finisterra, A. M., and Reis, R. 2012. Factors Affecting Scepticism toward Green Advertising. Journal of Advertising, 41(4): 147-155. DOI: https://doi.org/10.1080/00913367.2012.10672463
[14] Flores, R. M. 2012. Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior. Dissertation. Egade Business School, Monterrey. Available at: http://hdl.handle.net/11285/572582
[15] Guo, R., Lan, T., Caroline, B. Li., and Wang, T. 2017. A Path Analysis of Greenwashing in a Trust Crisis among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty. Journal of Business Ethics, 14: 523–536. DOI: https://doi.org/10.1007/s10551-015-2672-7
[16] Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. 2013. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
[17] Hassan, Z., and Ali, N. A. 2015. The Impact of Green Marketing Strategy on the Firm’s Performance in Malaysia. Procedia Social and Behavioral Sciences, 172: 463-470. DOI:https://doi.org/10.1016/j.sbspro.2015.01.382
[18] Portal, S., Abratt, R., and Bendixen, M. 2018. The Role of Brand Authencity in Developing Brand Trust. Journal of Strategic Marketing, 27(8): 714-729. DOI: https://doi.org/10.1080/0965254X.2018.1466828
[19] Prakash, A. 2002. Green Marketing, Public Policy and Managerial Strategies. Business Strategy and the Environment, 11(5): 285-297. Published online in Wiley Inter-Science. DOI: https://doi.org/10.1002/bse.338
[20] Pujari, D., Wright, G., and Peattie, K. 2003. Green and Competitive Influences on Environmental New Product Development Performance. Journal of Business Research, 56(8): 657-671. DOI:https://doi.org/10.1016/S0148-2963(01)00310-1
[21] Sekaran, U., and Bougie, R. B. 2016. Research Methods for Business: A Skill Building Approach. ISBN: 9781119165552. Wiley; 7th Edition.
[22] Setyaningrum, A., and Nina, P. M. 2017. Green Marketing terhadap Brand Image Produk Lampu Led Philips di Kota Bandung. Jurnal Ekonomi dan Bisnis, 1(2): 164-182.
[23] Simtion, D. 2014. Green Prices – a Reflection of Environmental Protection. Scientific Papers Series Management. Economic Engineering in Agriculture and Rural Development, 14(3).
[24] Sohail, S. 2016. Green Marketing and its Impact on Consumer Based Brand Equity. Proceedings of the International Conference on Innovation & Entrepreneurship. Pp. 238-246.
[25] Sugandini, D., Rahatmawati, I. and Arundati, R. 2018. Environmental Attitude on the Adoption Decision Mangrove Conservation: An Empirical Study on Communities in Special Region of Yogyakarta, Indonesia. Review of Integrative Business and Economics Research, 7(s1): 266-275.
[26] Sugandini, D., Effendi, M.I., Thamrin, H. M., Priyadi, U., and Muafi. 2019. From Environmental Knowledge to Conservation Behaviour. Quality Access to Success, 20(172): 101-110.
[27] Stern, P. C., Dietz, T., and Kalof, L. 1993. Value Orientations, Gender, and Environmental Concern. Environment & Behavior, 25: 322-348. DOI: https://doi.org/10.1177/0013916593255002
[28] Tong, X., Su, J., and Xu, Y. 2018. Brand Personality and Its Impact on Brand Trust and Brand Commitment: an Empirical Study of Luxury Fashion Brands. International Journal of Fashion Design, Technology and Education, 11(2): 196-209. DOI: https://doi.org/10.1080/17543266.2017.1378732
[29] Yaman, Z. 2018. A Research on the Effects of Corporate Social Responsibility Activities on the Green Marketing Awareness and Consumer Decision-Making. Diyalektolog Ulusal Sosyal Bilimler Dergisi, 17: 27-36.
[30] Yoon, J.H. and Kim, Y. J. 2016. Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model. Journal of Promotion Management, 22(1): 49-70. DOI:https://doi.org/10.1080/10496491.2015.1107006
[2] Agyapong, K. Q., Gloria, D., Agyapong and Kwamena, M. N. 2014. Implementation of the Green Marketing Concept: A Synthesis of Literature. International Journal of Advances in Management and Economics, 3(4): 122-134.
[3] Astini, R. 2016. Implikasi Green Brand Image, Green Satisfaction dan Green Trust terhadap Loyalitas Pelanggan. Jurnal Manajemen, 20(1): 19-34. DOi: http://dx.doi.org/10.24912/jm.v20i1.63
[4] Badulescu, A., Badulescu, D., Bac, D. and Sipos-Gug, S. 2014. Attitudes and Intentions of Business Master Students towards Sustainable Tourism and Entrepreneurship. Amfiteatru Economic, 16(8): 1110-1124.
[5] Banerjee, S., Charles, S. G., and Iyer, E. 1995. Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2): 21 – 31. DOI:https://doi.org/10.1080/00913367.1995.10673473
[6] Basha, H. 2015. Green Promotion: A Study on Its Impact towards the Business and Environmental Protection. International Journal of Accounting & Business Management, 3(1). DOI:http://dx.doi.org/10.24924/ijabm/2015.04/v3.iss1/222.227
[7] Belaid, S., and Behi, A.T. 2011. The role of attachment in building consumer-brand relationships: An empirical investigation in the utilitarian consumption context. Journal of Product & Brand Management, 20(1): 37–47. DOI: http://dx.doi.org/ 10.2139/ssrn.1670678
[8] Boztepe, A. 2012. Green Marketing and Its Impact on Consumer Buying Behavior. European Journal of Economic and Political Studies, 5(1).
[9] Bronfman, N. C., et al. 2015. Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community. Sustainability, 7(10): 14133-14152. DOI: http://dx.doi.org/ 10.3390/su71014133
[10] Chen, Y. S. 2010. The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2): 307–319. DOI: http://dx.doi.org/ 10.1007/s10551-009-0223-9
[11] Davari, A., and Strutton, D. 2014. Marketing Mix Strategies for Closing the Gap between Green Consumer’s Pro-environmental Beliefs and Behaviors. Journal of Strategic Marketing, 22(7): 563-586. DOI:https://doi.org/10.1080/0965254X.2014.914059
[12] Delgado, B., and Aleman, M. 2005. Does Brand Trust Matter to Brand Equity. Journal of Product & Brand Management, 14(3): 187-196. DOI: http://dx.doi.org/ 10.1108/10610420510601058
[13] Do Paço., Finisterra, A. M., and Reis, R. 2012. Factors Affecting Scepticism toward Green Advertising. Journal of Advertising, 41(4): 147-155. DOI: https://doi.org/10.1080/00913367.2012.10672463
[14] Flores, R. M. 2012. Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior. Dissertation. Egade Business School, Monterrey. Available at: http://hdl.handle.net/11285/572582
[15] Guo, R., Lan, T., Caroline, B. Li., and Wang, T. 2017. A Path Analysis of Greenwashing in a Trust Crisis among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty. Journal of Business Ethics, 14: 523–536. DOI: https://doi.org/10.1007/s10551-015-2672-7
[16] Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. 2013. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
[17] Hassan, Z., and Ali, N. A. 2015. The Impact of Green Marketing Strategy on the Firm’s Performance in Malaysia. Procedia Social and Behavioral Sciences, 172: 463-470. DOI:https://doi.org/10.1016/j.sbspro.2015.01.382
[18] Portal, S., Abratt, R., and Bendixen, M. 2018. The Role of Brand Authencity in Developing Brand Trust. Journal of Strategic Marketing, 27(8): 714-729. DOI: https://doi.org/10.1080/0965254X.2018.1466828
[19] Prakash, A. 2002. Green Marketing, Public Policy and Managerial Strategies. Business Strategy and the Environment, 11(5): 285-297. Published online in Wiley Inter-Science. DOI: https://doi.org/10.1002/bse.338
[20] Pujari, D., Wright, G., and Peattie, K. 2003. Green and Competitive Influences on Environmental New Product Development Performance. Journal of Business Research, 56(8): 657-671. DOI:https://doi.org/10.1016/S0148-2963(01)00310-1
[21] Sekaran, U., and Bougie, R. B. 2016. Research Methods for Business: A Skill Building Approach. ISBN: 9781119165552. Wiley; 7th Edition.
[22] Setyaningrum, A., and Nina, P. M. 2017. Green Marketing terhadap Brand Image Produk Lampu Led Philips di Kota Bandung. Jurnal Ekonomi dan Bisnis, 1(2): 164-182.
[23] Simtion, D. 2014. Green Prices – a Reflection of Environmental Protection. Scientific Papers Series Management. Economic Engineering in Agriculture and Rural Development, 14(3).
[24] Sohail, S. 2016. Green Marketing and its Impact on Consumer Based Brand Equity. Proceedings of the International Conference on Innovation & Entrepreneurship. Pp. 238-246.
[25] Sugandini, D., Rahatmawati, I. and Arundati, R. 2018. Environmental Attitude on the Adoption Decision Mangrove Conservation: An Empirical Study on Communities in Special Region of Yogyakarta, Indonesia. Review of Integrative Business and Economics Research, 7(s1): 266-275.
[26] Sugandini, D., Effendi, M.I., Thamrin, H. M., Priyadi, U., and Muafi. 2019. From Environmental Knowledge to Conservation Behaviour. Quality Access to Success, 20(172): 101-110.
[27] Stern, P. C., Dietz, T., and Kalof, L. 1993. Value Orientations, Gender, and Environmental Concern. Environment & Behavior, 25: 322-348. DOI: https://doi.org/10.1177/0013916593255002
[28] Tong, X., Su, J., and Xu, Y. 2018. Brand Personality and Its Impact on Brand Trust and Brand Commitment: an Empirical Study of Luxury Fashion Brands. International Journal of Fashion Design, Technology and Education, 11(2): 196-209. DOI: https://doi.org/10.1080/17543266.2017.1378732
[29] Yaman, Z. 2018. A Research on the Effects of Corporate Social Responsibility Activities on the Green Marketing Awareness and Consumer Decision-Making. Diyalektolog Ulusal Sosyal Bilimler Dergisi, 17: 27-36.
[30] Yoon, J.H. and Kim, Y. J. 2016. Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model. Journal of Promotion Management, 22(1): 49-70. DOI:https://doi.org/10.1080/10496491.2015.1107006
Published
2020-09-13
How to Cite
EFFENDI, Mohamad Irhas et al.
The Antecedent of Environmental Attitude.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 6, p. 1581 - 1587, sep. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5545>. Date accessed: 26 dec. 2024.
doi: https://doi.org/10.14505/jemt.v11.6(46).28.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.