The Impact of Memorable Halal Travel Experience

  • SUMARYADI SUMARYADI Indonesian Education University, Indonesia
  • Ratih HURRIYATI Indonesian Education University, Indonesia
  • Lili Adi WIBOWO Indonesian Education University, Indonesia
  • Vanessa GAFFAR Indonesian Education University, Indonesia

Abstract

The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling analysis verified that memorable halal travel experience contributed to increasing future travel intention. The practical implications of this research showed that it was important to create a unique and memorable travel experience in strengthening the attractiveness and competitiveness of halal destinations.


 

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Published
2020-09-13
How to Cite
SUMARYADI, SUMARYADI et al. The Impact of Memorable Halal Travel Experience. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 6, p. 1407 - 1415, sep. 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/5528>. Date accessed: 29 sep. 2020. doi: https://doi.org/10.14505/jemt.v11.6(46).11.