The Impact of Memorable Halal Travel Experience
Abstract
The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling analysis verified that memorable halal travel experience contributed to increasing future travel intention. The practical implications of this research showed that it was important to create a unique and memorable travel experience in strengthening the attractiveness and competitiveness of halal destinations.
References
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[56] Zhang, H., Wu, Y., Buhalis, D. 2018. A model of perceived image, memorable tourism experiences and revisit intention. J. Destin. Mark. Manag., 8: 326–336.
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[2] Ajzen, I. 1991 The theory of planned behavior. Organ. Behav. Hum. Decis. Process., 50: 179–211.
[3] Akkuş, G., Güllüce, A. C. 2016. Effect of Memorable Tourism Experiences to Destination Competitiveness: Winter Tourist – Oriented Research. Am. Int. J. Soc. Sci., 5(4): 65–84.
[4] Battour, M., Ismail, M. N. 2014. The Role of Destination Attributes in Islamic Tourism. SHS Web Conf., 12: 556–564.
[5] Battour, M., Ismail, M. N. 2016. Halal tourism: Concepts, practises, challenges and future. Tour. Manag. Perspect., 19: 150–154.
[6] Battour, M.. Battor, M., Bhatti, M. A. 2013. Islamic Attributes of Destination : Construct Development and Measurement Validation, and Their Impact on Tourist Satisfaction. Int. J. Tour. Res., 16(6): 556–564.
[7] Boğan, E., Sarıışık, M. 2019. Halal tourism: conceptual and practical challenges. J. Islam. Mark., 10(1): 87–96.
[8] Bin Musa, G., Najmin, S., Thirumoorthi, T., Taha, A. Z. 2017. Examining visitors’ experience with Batu Cave, using the four realm experiential theory. Int. J. Tour. Cities.
[9] Carlson, J., Rosenberger III, P. J., Rahman, M. M. 2015. Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination. J. Mark. Manag., May: 37–41.
[10] Cetin, G. Kizilirmak, I., Balik, M. 2017. The Superior Destination Experience. J. Tour., 3(2): 33–37.
[11] Chandralal, L., Valenzuela, F.-R. 2013. Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes. J. Econ. Bus. Manag., 1(2): 177–181.
[12] Chang, L.-L., Backman, K. F., Huang, Y. C. 2014. Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. Int. J. Cult. Tour. Hosp. Res., 8(4).
[13] Chen, X., feng Cheng, Z., Kim, G. B. 2020. Make it memorable: Tourism experience, fun, recommendation and revisit intentions of Chinese outbound tourists. Sustain., 12( 5): 1–24.
[14] Chen, J. S., Gursoy, D. 2001. An investigation of tourists’ destination loyalty and preferences. Int. J. Contemp. Hosp. Manag., 13(2): 79–85.
[15] Chi, H. K., Huang, K. C., Nguyen, H. M. 2020. Elements of destination brand equity and destination familiarity regarding travel intention. J. Retail. Consum. Serv., 52, no. October.
[16] Cho, M. H. 2012. A Study of Authenticity in Traditional Korean Folk Villages. Int. J. Hosp. Tour. Adm., 13(2): 145–171.
[17] Chou H. J. 2013. The Effect of the Visitor’s Consumption Experience and Tourism Image on Tourist Satisfaction and Revisit Intention of Taiwan’s Night Markets. GSTF J. Bus. Rev., 3(1): 129–134.
[18] Cutler, S.Q., Carmichael, B. A. The dimensions of the Tourist Experience in The Tourism and Leisure Experience: Consumer and Managerial Perspectives, M. Morgan, Peter Lugosi, and J.R. Brent Rithciie, Eds. Bristol: Channel View Publications., 2010, pp. 3–26
[19] Din, K. H. 1989. Islam and Tourism: Patterns, Issues, and Options. Ann. Tour. Res., 16: 342–363.
[20] Duman, T. 2011. Value of Islamic tourism offering: Perspectives from the Turkish experience.
[21] Hair, J. F. et al. 2014. on Multivariate Data Analysis (7th ed.), Seventh ed. Harlow: Pearson Education Limited, UK,
[22] Hung, W. L., Lee, Y. J., Huang, P. H. 2014. Creative experiences, memorability and revisit intention in creative tourism. Curr. Issues Tour., November: 37–41.
[23] Jang, S., Feng, R. 2007. Temporal destination revisit intention : The effects of novelty seeking and satisfaction. Tour. Manag., 28: 580–590.
[24] Kim, J.-H., Ritchie, J. R. B., Tung, V. W. S. 2010. The Effect of Memorable Experience on Behavioral Intentions in Tourism: A Structural Equation Modeling Approach. Tour. Anal., 15(6): 637–648.
[25] Kim, H., Chen, J. S. 2018. The Memorable Travel Experience and Its Reminiscence Functions. J. Travel Res., 1 –13.
[26] Kim, J.H. 2014. The antecedents of memorable tourism experiences : The development of a scale to measure the destination attributes associated with memorable experiences. Tour. Manag., 44: 34–45.
[27] Kim, J.H. 2010. Determining the factors affecting the memorable nature of travel experiences. J. Travel Tour. Mark., 27(8): 780–796.
[28] Kim, J.H. 2017. The Impact of Memorable Tourism Experiences on Loyalty Behaviors : The Mediating Effects of Destination Image and Satisfaction. J. Travel Res., 1 –15.
[29] Lee, M., Chuang, C. 2010. The Influence of Tourists Experiential Value on Place Attachment and Revisiting Willingness. Int. J. Agric. Travel Tour., 1(2): 152–167.
[30] Mahdzar, M. et al. 2015. The Role of Destination Attributes and Memorable Tourism Experience in Understanding Tourist Revisit Intentions. Tour. Environ. Soc. Manag. Sci., 15: 32–39.
[31] Marschall, S. 2012. Tourism and memory. Ann. Tour. Res., 39(4): 2216–2219.
[32] Mei, X. Y. 2014. Boring and expensive : The challenge of developing experience-based tourism in the Inland region, Norway. Tour. Manag. Perspect., 12: 71–80.
[33] Muhammad, A. Aisjah, S., Rofiq, A. 2018. Penilaian Memorable Tourism Experience Sebagai Faktor Penentu Daya Saing Destinasi Wisata Dengan Menggunakan Pendekatan Rapid Appraisal (RAP). J. Ilm. Manaj., 8(2): 272–291.
[34] Mukherjee, S., Adhikari, A., Datta, B. 2018. Quality of tourism destination – a scale development. J. Indian Bus. Res., 10(1): 70–100.
[35] Namin, T. 2013. Value Creation in Tourism : An Islamic Approach. Int. Res. J. Appl. Basic Sci., 4: 1252–1264.
[36] Oppermann, M. 1999. Predicting destination choice - A discussion of destination loyalty. J. Vacat. Mark., 5(1): 51–65.
[37] Pine II, B. J., Gilmore, J. H. 1998. Welcome to the Experience Economy. Harv. Bus. Rev., 76(4): 97–105.
[38] Rahman, M. K. 2014. Motivating factors of Islamic Tourist’s Destination Loyalty: An Empirical Investigation in Malaysia. J. Tour. Hosp. Manag., 2(1): 63–77.
[39] Rahman, M. K., Zailani, S., Musa, G. 2017. Article information : About Emerald www.emeraldinsight.com What travel motivational factors influence Muslim tourists towards MMITD ?
[40] Rahman, M., Moghavvemi, S., Thirumoorthi, T., Rahman, M. K. 2020. The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tour. Rev., 75(3): 575–594.
[41] Ritchie, J.R.B., Crouch, G. I. 2003. The Competitive Destination: A Sustainable Tourism Perspective. Oxon, England: CAB International.
[42] Ritchie J.R.B., Crouch, G. I. 2010. A model of destination competitiveness/ sustainability: Brazilian perspectives. Rev. Adm. Pública, 44(5): 1049–1066.
[43] Ritchie, J.R.B., Crouch, G. I. 1999. Tourism, Competitiveness, and Societal Prosperity. J. Bus. Res., 44(3): 137–152.
[44] Sastre, R. P., Phakdee-Auksorn, P. 2017.Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket, Thailand. J. Qual. Assur. Hosp. Tour., 18(4): 437–464.
[45] Scott, N., Gao, J., Ma, J. 2017. Eds., Visitor Experience Design. UK: CABI International, 2017
[46] Schmitt, B. 1999. Experiential Marketing. J. Mark. Manag., 15: 53–67.
[47] Shakona, M. et al. 2015. Understanding the traveling behavior of Muslims in the United States. Int. J. Cult. Tour. Hosp. Res., 9(1): 22–35.
[48] Singh, R., Mehraj, N. 2018. Destination Brand Experience and its relationship with Tourists Satisfaction and Intention to Recommend : A Conceptual Model. African J. Hosp. Tour. Leis., 7(1): 1–13.
[49] Sotiriadis, M. 2017. Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tour. Hosp. Manag., 23(1): 35–50.
[50] Trauer, B., Ryan, C. 2005. Destination image, romance and place experience - An application of intimacy theory in tourism. Tour. Manag., 26(4): 481–491.
[51] Tukamushaba, E. K. Xiao, H., Ladkin, A. 2016. The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. Eur. J. Tour. Hosp. Recreat., 7(1): 2–12.
[52] Tung, V. W. S., Ritchie, J. R. B. 2011. Exploring the essence of memorable tourism experiences. Ann. Tour. Res., 38(4): 1367–1386.
[53] Uriely, N. 2005. The tourist experience. Conceptual developments. Ann. Tour. Res., 32(1): 199–216.
[54] Vargas-Sánchez, A., Moral-Moral, M. 2019. Halal tourism: state of the art. Tour. Rev., 74( 3): 385–399.
[55] Yadav, J. K., Krishnan, O. 2017. Memorable Tourism Experiences : Vivid memories and feelings of Nostalgia for Houseboat tourism.
[56] Zhang, H., Wu, Y., Buhalis, D. 2018. A model of perceived image, memorable tourism experiences and revisit intention. J. Destin. Mark. Manag., 8: 326–336.
[57] Mastercard - Crescent Rating, Global Muslim Travel Index 2019, no. April. Singapore: Mastercard - Crescent Rating, 2019.
Published
2020-09-13
How to Cite
SUMARYADI, SUMARYADI et al.
The Impact of Memorable Halal Travel Experience.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 6, p. 1407 - 1415, sep. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5528>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.14505/jemt.v11.6(46).11.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.