The Competencies of Human Talent Linked to the Development of Community Based Rural Tourism in the Province of Chimborazo Ecuador
Human talent represents today for the rural and community tourism a fundamental axis for the improvements of income and sustainable development for the communities of this sector so absent of the governmental policies. Tourism in general, according to international organizations, is considered a strategic axis for the nations of the world, given its planetary reach in the economic and social sector, but also because of the advances that are generated through it in communities, regions and countries. The objective of the study is to evaluate the human talent and competencies in tourism that are related to the work of tourism establishments in the provinces of Chimborazo. It also seeks to highlight the key capacities in this sector of the Ecuadorian economy. The methodology of the study responds to the quantitative, documentary method based on interpretation, applying an instrument that resulted in the presentation of the key and identifying competencies of the tourism professional who works in rural and community areas. It is concluded that the Province of Chimborazo is part of the programs of interest for the development of tourism in Ecuador, being necessary to potentiate the competencies that characterize the human talent that works in tourism.
 Castillo Rodríguez L. A. and Ladino Ospina, Y. 2017. La formación De Competencias Para El Desarrollo Sostenible En Un Programa De Tecnología En Salud Ocupacional En Una Institución De Educación Superior. Tecné, Episteme Y Didaxis: TED. Available at: https://revistas.pedagogica.edu.co/index.php/TED/article/view/4681.
 Cejas, M. 2016. Methodology of the Investigation. Quito: Editorial Espe.
 García, P. 1996. Turismo Comunitario en Ecuador. “Contemporary tourism – trends and challenges: Sustainable authenticity or contrived post-modernity?”. Guayaquil: Episteme.
 Juan, V., López, Á. 2017. La Construcción de las Competencias en la Educación Turística. En el ámbito del aula y la práctica, a través de proyectos integradores. Revista Iberoamericana de Producción Académica y Gestión Educativa, 4(8). Available at: https://www.pag.org.mx/index.php/PAG/article/view/699.
 Knafou, R., Stock, M. 2013. Tourisme, Dictionnaire de la géographie et des sciences de l'espace des sociétés. Paris: Belin.
 Leal Londoño, M. P., Medina, F. 2019. The top-down approach in gastronomic tourism: the case of Bogotá. Journal of Tourism and Heritage Research, 2(3): 1-19. Available at: http://www.jthr.es/index.php/journal/article/view/63.
 López Gordo, M., Llorente Parrado, C. 2020. Self-guided historical gymkhanas: An opportunity for rural tourism. Journal of Tourism and Heritage Research, 3(1): 246-258. Available at: http://www.jthr.es/index.php/journal/article/view/141.
 Maldonado, C., Hernández, G. 2017. Guide to Self-Management of Sustainability. Community Tourist Destination. Lima: OIT.
 Mariani, M. M., Guizzardi, A. 2020. Does Designation as a UNESCO World Heritage Site Influence Tourist Evaluation of a Local Destination? Journal of Travel Research, 59(1): 22-36. DOI:https://doi.org/10.1177/0047287518821737 .
 Méndez, C. 2008. Metodología, Diseño y Desarrollo del Proceso de Investigación con Énfasis en Ciencias Empresariales. México: Editorial Limusa.
 Moshe Yachin, J. and Ioannides, D. 2020. Making do in rural tourism: the resourcing behaviour of tourism micro-firms. Journal of Sustainable Tourism 28(7): 1003-1021. DOI:https://doi.org/10.1080/09669582.2020.1715993.
 Murrieta Mayra. 2017. Tourism promotion plan of the trails: the waterfalls and natural pools of the commune dos mangas in the parish of manglaralto, province of Santa Elena. Guayaquil: Universidad de Guayaquil.
 Namakforoosh, M. 2007. Methodology of the Investigation. México: Limusa Noriega Editors.
 Pérez, S. 2010. El valor estratégico del turismo rural como alternativa sostenible de desarrollo territorial rural. Agronomía Colombiana 28(3). Available at: https://revistas.unal.edu.co/index.php/agrocol/article/view/14688. (in Spanish)
 Ramírez, T. 2010. Como hacer un proyecto de investigación. Caracas: Editorial Panapo. (in Spanish)
 Shahzad, S., Shahbaz, M., Ferrer R., Kumar, R. 2017. Tourism-led growth hypothesis in the top ten tourist destinations: New evidence using the quantile-on-quatile aporoach. Tourism Managemet 60(C): 223 - 232..
 Vega, V., Navarro, M., Cejas, M., Mendoza, D. 2019. Tourism planning and competitiveness in Ecuador. African Journal of Hospitality, Tourism and Leisure 8(5). Available at: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_16_vol_8_5__2019_ecuador.pdf.
 Vieytes, Rut. 2014. Metodología de la Investigación en Organizaciones, Mercado y Sociedad. Buenos Aires: Editorial de las Ciencias. (in Spanish)
 Villarroel, V., Bruna, D. 2017. Competencias Pedagógicas que Caracterizan a un Docente Universitario de Excelencia: Un Estudio de Caso que Incorpora la Perspectiva de Docentes y Estudiantes. Revista Formación Universitaria, 10(4). DOI: https://dx.doi.org/10.4067/S0718-50062017000400008. (in Spanish)
 Xie, J., Tveterås, S. 2020. Economic decline and the birth of a tourist nation. Scandinavian Journal of Hospitality and Tourism, 20(1): 49-67. DOI: https://doi.org/10.1080/15022250.2020.1719882.
 National Development Plan. 2017. A Lifetime. Available at: https://www.planificacion.gob.ec/plan-nacional-de-desarrollo-2017-2021-toda-una-vida/
 United Nations General Assembly for the agenda of post-2015 development (2015-2030) that gives continuity to the Millennium Development Goals (2000-2015). Available at: https://www.un.org/millenniumgoals/
 World Tourism Organization. 2019. Developing human talent to improve the competitiveness of destinations - The case of Peru. Madrid World: Tourism Organization. DOI: https://doi.org/10.18111/9789284420766.
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.