Consumption of Impressions: A New Approach to the Formation of Tourist Attractiveness of Russian Territories
Abstract
The article attaches the results of the study of the processes of formation of the tourist attractiveness of the Russian territories in the focus of studying the specificity of the consumption of tourist impressions. The leading survey method was a questionnaire survey of residents of Moscow and the Moscow region (N = 537 people). A modern tourist, distinguished by high speed of movement, the desire to cover the maximum number of sightseeing points that are required for viewing, more and more often forms his perception of the tourist attractiveness of the territories through the consumption of impressions: the life of others, traditions, culture, places and archetypes. The authors consider new trends in the development of the tourism industry, the transformation of patterns of tourist behavior. The key components of the consumption of impressions have been identified, namely: visualization and the possibility of replicating impressions, the acquisition of sensory experience by the tourist, involvement in tourist practices, the uniqueness and authenticity of the tourist product. Among the respondents satisfied with the possibility of photographing tourist attractions, a higher proportion of respondents who received a positive impression of the trip was recorded. The fixation of impressions is considered by most tourists as an opportunity for self-presentation of personal achievements. The importance of visualization of impressions actualizes such practices of forming the tourist attractiveness of Russian territories, such as organizing green pedestrian zones, marking tourist routes with photo and video points, embedding the natural landscape in urban space. The study found that the formation of tourist attractiveness of the territories is centered not so much around meeting the cultural and educational needs of the tourist as around wanting to get aesthetic satisfaction from the trip, emotional involvement in the contemplation of tourist attraction objects, the possibility of replicating their impressions in social networks. A new trend in shaping the tourist attractiveness of Russian territories is becoming an orientation towards receiving unique tourist services and exclusive impressions (gastronomic experience, interactive forms of leisure). The study showed that traditional dysfunctions in terms of the development of domestic tourism (typical appearance of cities, unification of the range of tourist services, low level of infrastructure support) can be compensated by implementing flagship projects for getting impressions, creating unique tourist destinations, promoting them in social networks, developing interactive travel practices, the development of exclusive and authentic tourist products.
References
[2] Breiby, M. A., Duedahl, E., Oian, H., Ericsson, B. 2020. Exploring sustainable experiences in tourism. Scandinavian journal of hospitality and tourism. DOI: https://doi.org/10.1080/15022250.2020.1748706
[3] Francisca, N.L., Lianne, P.V. 2018. Payment for environmental water service in watersheds of national interest. Guantanamo. Contemporary Problems of Social Work, 2 (14): 123-129.
[4] Frolova, E.V., Rogach, O.V., Kabanova, E.E., Ryabova, T.M. 2016. Domestic tourist market in the population estimates: a sociological analysis. Journal of Environmental Management and Tourism, 4(16): 698-705.
[5] Frolova, E.V., et al. 2017. Domestic tourism in Russian Federation: population estimations, resources and development constraints. Journal of Environmental Management and Tourism, 2(18): 436-445.
[6] Gordon, A. 2013. What to see and how to see it: tourists, residents, and the beginnings of the walking tour in nineteenth-century Quebec City. Journal of Tourism History, 6(1): 74-90.
[7] Hanks L., Line N.D. 2018. The restaurant social servicescape: Establishing a nomological framework. International journal of hospitality management, 74: 13-21.
[8] Houran, J., et al. 2020. Paranormal Tourism: Market Study of a Novel and Interactive Approach to Space Activation and Monetization. Cornell Hospitality Quarterly, 61(3). DOI:https://doi.org/10.1177/1938965520909094
[9] Surej, J., Larke, R., Kilgour, M. 2018. Applications of social media for medical tourism marketing: an empirical analysis. Anatolia, 29(4): 553-565. DOI: https://doi.org/10.1080/13032917.2018.1473261
[10] Kim, S., Park, E. (2015) First-time and repeat tourist destination image: the case of domestic tourists to Weh Island, Indonesia. An International Journal of Tourism and Hospitality Research, 26(3): 421-433.
[11] Lam, H. K. 2020. Embodying Japanese Heritage: Consumer Experience and Social Contact at a Historical Themed Park. Journal of Intercultural Studies, 41(3): 262-279. DOI:https://doi.org/10.1080/07256868.2020.1751598
[12] Liu, Y.Y., Hultman, M., Eisingerich, A.B., Wei, X.J. 2020. How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment. Annals of Tourism Research, 81. DOI:https://doi.org/10.1016/j.annals.2020.102879
[13] Lo, Y T., Awang, S.R., Jusoh, A. 2018. The role of patron dining experience and emotions on relationship quality in chain restaurant industry. Intangible Capital, 14(3): 357-369.
[14] Lysikova, O.V. 2014. Industrial tourism in urban space: case study of Saratov. Maze. Journal of social and humanitarian research, (1): 38-48.
[15] Maxim, C. 2016. Sustainable tourism implementation in urban areas: a case study of London. Journal of Sustainable Tourism, 24(7): 971-989. DOI: https://doi.org/10.1080/09669582.2015.1115511
[16] Mellon, V., Bramwell, B. 2016. Protected area policies and sustainable tourism: influences, relationships and co-evolution. Journal of Sustainable Tourism, 24(10): 1369-1386. DOI:https://doi.org/10.1080/09669582.2015.1125909
[17] Moskwa, E., Higgins-Desbiolles, F., Gifford, S. 2015. Sustainability through food and conversation: the role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues. Journal of sustainable tourism, 23(1): 126-145.
[18] Nguyen, N.T., Nguyen, B.P.U, Tran, T.T. 2020. Application of grey system theory and ARIMA model to forecast factors of tourism: A case of Binh Thuan Province in Vietnam. International Journal of Advanced and Applied Sciences, 7(1): 87-99. DOI: https://doi.org/10.21833/ijaas.2020.01.009
[19] Pearce, P.L., Wu Mao-Ying. 2015. Soft infrastructure at tourism sites: identifying key issues for Asian tourism from case studies. Tourism Recreation Research, 40(1): 120-132.
[20] Pomering, A., Noble, G., Johnson, L.W. 2011. Conceptualising a contemporary marketing mix for sustainable tourism. Journal of Sustainable Tourism, 19(8): 953-969. DOI:https://doi.org/10.1080/09669582.2011.584625
[21] Shariff, N.M., Abidin, A.Z. 2018. Corporate governance practice for tourism small and medium-sized enterprises in Malaysia. International Journal of Advanced and Applied Sciences, 5(1): 24-30 DOI:https://doi.org/10.21833/ijaas.2018.01.004
[22] Sigala, M. (2015) Social media marketing in tourism and hospitality. Information Technology & Tourism, 15(2): 181–183 DOI: https://doi.org/10.1007/s40558-015-0024-1
[23] Smith, M.K. 2003. Issues in Cultural Tourism Studies. L., N.Y.: Routeledge, 195 p.
[24] Taylor, J.A. 1994. Dream of England. Landscape, Photography and the Tourist's Imagination. Manchester Manchester University Press. Pp. 122,136-45.
[25] Tran, T.T. 2018. An investigation about factors that affecting satisfaction and efficiency in Vietnamese tourism. International Journal of Advanced and Applied Sciences, 5(12): 7-15. DOI:https://doi.org/10.21833/ijaas.2018.12.002
[26] Urry, J. 2005. The eyes of a tourist and globalization. Mass culture: modern Western studies. Moscow: Foundation for scientific research "Pragmatics of culture". Pp. 136-150.
[27] Urry, J. 2000. Sociology beyond Societies. London: Routledge, Ch.3.
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.