Marketing Approach to Environmental and Economic Assessment of National Development
Abstract
The main growth factor for a developing economy is the implementation of investment projects by economic subjects pursuing the objectives of increasing productivity and labour engagement, modernisation and development, production risk mitigation and increasing investment attractiveness, all aligned with the green technology context. Green technologies are a relatively new instrument of economic development. The purpose of this paper is to assess the environmental and economic security and sustainability of regional socioeconomic systems with an emphasis on establishing the relation between the innovative and environmental components of their development. Economic security and sustainable development of regional socioeconomic systems depend on a significantly wide range of factors of a balanced approach to regional development potential and its operation.
References
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[26] Zemlickiene, V., Maditinos, D.I. 2012. Marketing strategy formulation for innovative product development process [Marketingo strategijos formavimas inovatyvaus produkto kūrimo procesui]. Business: Theory and Practice, 13(4): 365-374.
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[2] Borodin, Iu.G., Khabarova, E.I. 2010. Marketing of green technologies. Practical marketing, 5(159): 13-17. (in Russian)
[3] Boyko, J., Sekerin, V., Šafránková, J.M. 2014. New Approaches to Efficiency Estimation in Strategic Planning. In Loster, T., and Pavelka, T. (Eds.), 161-170. Paper presented at the 8th International Days of Statistics and Economics, September 11-13, in Prague, Czech Republic. Available at: http://msed.vse.cz/msed_2014/article/454-Boyko-Julia-paper.pdf
[4] Byun, J., Sung, T.-E., Park, H.-W. 2017. Technological innovation strategy: how do technology life cycles change by technological area. Technology Analysis and Strategic Management, 30(1): 1-15.
[5] Carayannis, E., Grigoroudis, E. 2014. Linking innovation, productivity, and competitiveness: implications for policy and practice. Journal of Technology Transfer, 39(2): 199-218.
[6] Danko, T. P, Zarova, E. L., Bragin, L. A., Sekerin, V. D., Gorohova, A. E. 2016. About the Methodology Related to Indicating Sensitivity of Regions Marketing. International Review of Management and Marketing, 6(S5): 36-41.
[7] Danko, T.P., Golubev, E.P. 2013. Menedzhment i marketing, orientirovannyi na stoimost [Value-driven management and marketing]. Moscow. INFRA-M. (in Russian)
[8] Danko, T.P., Kosov, M.E., Panova, E.A., Podzharyi, A.K. 2018. Marketing operation of potentials: regions, cities, companies. Textbook for university students majoring in Economics and Management. Moscow: YuNITI-DANA. (in Russian)
[9] Dudin, M.N., Gayduk, V.I., Sekerin, V.D., Bank, S.V., Gorokhova, A.E. 2017. Sixth technological mode and green economy as the basis of strategic reclamation of Arctic territories. Academy of Strategic Management Journal, 16(1): 72-82.
[10] Fontana, R., Guerzoni, M. 2008. Incentives and uncertainty: an empirical analysis of the impact of demand on innovation. Oxford University Press, Cambridge Journal of Economics, 32(6): 927-946.
[11] Frattini, F., De Massis, A., Chiesa, V., Cassia, L., Campopiano, G. 2012. Bringing to market technological innovation: What distinguishes success from failure regular paper. International Journal of Engineering Business Management, 4(1): 1-11.
[12] Gorohova, A.E., Šafránková, J.M., Sekerin, V.D. 2015. Potential of new management technologies for growth of the industrial companies’ efficiency. Paper presented at the 9th International Days of Statistics and Economics, September 10-12, in Prague, Czech Republic, 477-486.
[13] Hargroves, K., Smith, M. 2005. The Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century. London: Earthscan, 576 p.
[14] Hojnik, J., Ruzzier, M., Manolova, T. 2017. Eco-Innovation and Firm Efficiency: Empirical Evidence from Slovenia. Foresight and STI Governance, 11(3): 103–111.
[15] Kemp, R. 2009. Measuring eco-innovation (MEI). Presentation at Global Forum on Environment on eco-innovation, November 4-5, 2009. OECD, Paris. Available at: http://www.oecd.org/env/consumption-innovation/44053491.pdf
[16] Manzoor, R., Samad, G. 2011. Green Growth: An Environmental Technology Approach. The Pakistan Development Review, 50(4) PART II (Winter 2011): 471-490.
[17] Marx, M., Gans, J.S., Hsu, D.H. 2014. Dynamic commercialization strategies for disruptive technologies: Evidence from the speech recognition industry. Management Science, 60(12): 3103-3123.
[18] Onetti, A., Zucchella, A., Jones, M.V., McDougall-Covin, P.P. 2012. Internationalization innovation and entrepreneurship: business models for new technology-based firms. Journal of Management & Governance, 16(3): 337-368.
[19] Porfirev, B.N. 2012. Green economy: new development trends and directions oin the global economy. Scientific Articles – Institute of Economic Forecasting Russian Academy of Sciences, 10: 9-33. (in Russian)
[20] Schumpeter, J. 1996. The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle (Social Science Classics Series). New York: Transaction Publishers.
[21] Sekerin, V.D., Dudin, M.N., Gorokhova, A.E., Shibanikhin, E.A., Balkizov, M.Kh. 2018. Green Building: technologies, prospects, investment attractiveness. International Journal of Civil Engineering and Technology, 9(1): 657-666.
[22] Šikýř, M., Šafránková, J.M. 2016. The Challenges of Employability of Management Students. In Loster, T., Pavelka, T. (Eds.), 1787-1796. Paper presented at the 10th International Days of Statistics and Economics, September 8-10, in Prague, Czech Republic. Available at: https://msed.vse.cz/msed_2016/article/130-Sikyr-Martin-paper.pdf
[23] Symeonidou, N., Bruneel, J., Autio, E. 2017. Commercialization strategy and internationalization outcomes in technology-based new ventures. Journal of Business Venturing, 32(3): 302-317.
[24] Teplykh, G.V. 2015. Drivers of innovation activity of industrial companies in Russia. Applied economietrics, 2(38): 83-110. (in Russian)
[25] Vaona, A., Pianta, M. 2008. Firm size and innovation in European manufacturing. Small business economics, 30(3): 283-299.
[26] Zemlickiene, V., Maditinos, D.I. 2012. Marketing strategy formulation for innovative product development process [Marketingo strategijos formavimas inovatyvaus produkto kūrimo procesui]. Business: Theory and Practice, 13(4): 365-374.
[27] Zhang, Z.Y., Yang, Z. 2013. Interaction Mechanism between Enterprises' Business Model Innovation and Technology Innovation. Psychology, Management and Social Science, 15: 282-289.
[28] Global Innovation Index 2017 Report. Available at: http://www.globalinnovationindex.org/
[29] Rosstat. Official website. n.d. Available at: http://www.gks.ru/free_doc/new_site/business/nauka/minnov-12.htm
[30] The World Bank. n.d. World Development Indicators. Available at: https://datacatalog.worldbank.org/dataset/world-development-indicators
Published
2020-08-29
How to Cite
DANKO, T. P. et al.
Marketing Approach to Environmental and Economic Assessment of National Development.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 5, p. 1163-1175, aug. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5471>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.14505//jemt.11.5(45).14.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.