Digital Marketing Tools or e-WOM? Tourists Motivation to Enjoy the Charm of Blue Fire on Ijen Crater Ecotourism
The most significant contributor to foreign exchange in Indonesia besides oil and gas is tourism. One of the regencies in Indonesia that has tourism potential is the Banyuwangi Regency. Almost all regions in Banyuwangi have beautiful natural charm in the form of mountains, beaches and forests. The existence of cultural diversity and traditional customs also makes Banyuwangi as a potential district in terms of tourism. This research was conducted in the Ijen Crater tour because it is a natural tourist destination that is most sought after and attractive to potential tourists. In 2016, 30% of foreign tourists visiting Banyuwangi visited Ijen Crater. At this time, most of the world community can not be separated from the use of social media. Therefore, the application of digital marketing and the selection of the right digital marketing tools can increase the number of tourist visits. Management of digital marketing and selection of useful digital marketing tools will form a positive Word of mouth (WOM). When WOM is positive, it is possible to increase the motivation of tourists to visit.
 Beerli-Palacio, A., Martín-Santana J.D. 2017. How Does the Confirmation of Motivations Influence on the Pre- and Post-Visit Change of Image of a Destination ? European Journal of Management and Business Economics 26(2): 238–51. DOI: https://doi.org/10.1108/EJMBE-07-2017-014
 Belarmino, A. M., Koh, Y. 2018. How E-WOM Motivations Vary by Hotel Review Website. International Journal of Contemporary Hospitality Management 30(8): 2730–51. DOI: 10.1108/IJCHM-02-2017-0055
 Binta, A., Mavondo, F. 2014. Tourism Destinations: Antecedents to Customer Satisfaction and Positive Word-of-Mouth. Journal of Hospitality Marketing & Management 23(8): 833–64. DOI: https://doi.org/10.1080/19368623.2013.796865
 Buhalis, D., Costa, C. 2006. Tourism Management Dynamics. eds. Dimitrios Buhalis and Carlos Costa. Burlington: Elsevier.
 Casaló, L.V., Flavián, C., Guinalíu, M. 2008. The Role of Satisfaction and Website Usability in Developing Customer Loyalty and Positive Word-of-Mouth in the e-Banking Services. International Journal of Bank Marketing 26(6): 399–417. DOI: https://doi.org/10.1108/02652320810902433
 Chaulagain, S., Wiitala, J., Fu, X. 2019. The Impact of Country Image and Destination Image on US Tourists’ Travel Intention. Journal of Destination Marketing and Management, 1–11. DOI:https://doi.org/10.1016/j.jdmm.2019.01.005.
 Chen, C-F., Chen, F-S. 2010. Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management 31(1): 29–35. DOI:https://doi.org/10.1016/j.tourman.2009.02.008
 Damanik, D., Wachyuni, S.S., Wiweka, K., Setiawan, A. 2019. The Influence of Social Media on the Domestic Tourist’s Travel Motivation Case Study: Kota Tua Jakarta, Indonesia. Current Journal of Applied Science and Technology 36(6): 1–14. DOI: https://doi.org/10.9734/cjast/2019/v36i630263
 Dodds, R., Holmes, M.R. 2019. Beach Tourists; What Factors Satisfy Them and Drive Them to Return. Ocean and Coastal Management 168: 158–66. DOI: https://doi.org/10.1016/j.ocecoaman.2018.10.034
 Gao, J., Zhang, C., Wang, K., Ba, S. 2012. Understanding Online Purchase Decision Making: The Effects of Unconscious Thought, Information Quality, and Information Quantity. Decision Support Systems 53(4): 772–81. DOI: http://dx.doi.org/10.1016/j.dss.2012.05.011.
 Gong, S., Wang, W., Li, Q. 2019. Marketing Communication in the Digital Age: Online Ads, Online WOM and Mobile Game Adoptions. Nankai Business Review International 10(3): 382–407.
 Jeon, H. 2013. The Effect of Experiential Marketing on Customer Satisfaction and Revisit Intention of Beauty Salon Franchise Stores. Journal Fashion Bussiness 17(3): 109–21. DOI:https://doi.org/10.12940/jfb.2013.17.3.109
 Jeong, E-H., Jang, S.C.H. 2011. Restaurant Experiences Triggering Positive Electronic Word-of-Mouth (EWOM) Motivations. International Journal of Hospitality Management 30(2): 356–66. DOI:https://doi.org/10.1016/j.ijhm.2010.08.005
 Koo, C., Chung, N., Kim, D. J., Hlee, S. 2016. The Impact of Destination Websites and Cultural Exposure: A Comparison Study of Experienced and Inexperienced Travelers. International Journal of Tourism Cities 2(1): 1–16.
 Kotler, P., Keller, K.L. 2016. 15E Pearson Education Limited Marketing Management. 15e ed. Pearson.
 Llodra-Riera, I., Martinez-Ruiz, M-P., Jiménez-Zarco, A.I., Izquierdo-Yusta, A. 2015.Assessing the Influence of Social Media on Tourists’ Motivations and Image Formation of a Destination. International Journal of Quality and Service Sciences 7(4): 458–82. DOI: https://doi.org/10.1108/IJQSS-03-2014-0022
 Naimah, J., Nugroho, D.A. 2018. Pengaruh Digital Marketing, Produk Wisata, Dan Word of Mouth Terhadap Keputusan Berkunjung Wisatawan. Jurnal Ilmiah Mahasiswa FEB 5(2): 1–12. (in Indonesian)
 Okazaki, S. 2009. Social Influence Model and Electronic Word of Mouth: PC versus Mobile Internet. International Journal of Advertising 28(3): 439–72. DOI: https://doi.org/10.2501/S0265048709200692
 Prakoso, A., Zainul, A., Sunarti. 2016. Survei Pada Konsumen Cafe Mochimaco Malang Yang Menggunakan Instagram. Jurnal Administrasi Bisnis S1 Universitas Brawijaya 41(1): 25–31. (in Indonesian)
 Raju, G.P. 2009. Tourism Marketing and Management. Delhi: Manglam Publications.
 Sangpikul, A. 2018. The Effects of Travel Experience Dimensions on Tourist Satisfaction and Destination Loyalty: The Case of an Island Destination. International Journal of Culture, Tourism and Hospitality Research 12(1): 106–23. DOI: https://doi.org/10.1108/IJCTHR-06-2017-0067
 Suryaningsih, I. B. 2020. Co-Shopper and Price Moderation in The Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention. BISMA (Bisnis dan Manajemen) 12(2): 124–39.
 Suryaningsih, I. B., Nugraha, K.S.W., Anggita, R.M. 2020. Is Cultural Background Moderating the Destination Personality and Self Image Congruity Relationship Of Behavioral Intention?. Journal of Applied Management 18(2): 353–62.
 Suryaningsih, I. B., Nugraha, K.W.S., Sukmalangga, A.Y. 2020. Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation. Hasanuddin Economics and Business Review 4(1): 1–6.
 Suryaningsih, I. B., Sumani. 2018. The Influence of Financial Literacy, the Image of Destination, the Social Media against the Interest of Visiting Local Tourists through the Mediation of the Emotional Experience.” European Journal of Management and Marketing Studies 3(4): 1–18. DOI:https://doi.org/10.5281/zenodo.2542742
 Suryaningsih, I. B., Sumani. 2019. Post Launching "Southern Paradise" as a City Branding of Trenggalek Regenc: The Role of Transaction Service Convenience as Mediation on Tourist Satisfaction.” International Journal of Scientific & Technology Research 8(07): 175–81.
 Taiminen, H. M., Karjaluoto, K. 2015. The Usage of Digital Marketing Channels in SMEs. Journal of Small Business and Enterprise Development 22(4): 633–51. DOI: https://doi.org/10.1108/JSBED-05-2013-0073
 Tsaur, S-H., Chiu, Y-T., Wang, C-H. 2007. The Visitors Behavioral Consequences of Experiential Marketing : An Empirical Study on Taipei Zoo. Journal of Travel & Tourism Marketing 21(1): 47– 64.
 Utama, I Gusti Bagus Rai. 2017. Pemasaran Pariwisata. Yogyakarta: ANDI. (in Indonesian)
 Wallace, E., Buil, I., de Chernatony, L. 2014. Consumer Engagement with Self-Expressive Brands: Brand Love and WOM Outcomes. Journal of Product and Brand Management 23(1): 33–42. DOI:https://doi.org/10.1108/JPBM-06-2013-0326
 Yoo, C. K., Donghwan, Y., Park, E. 2018. Tourist Motivation: An Integral Approach to Destination Choices. Tourism Review 73(2): 169–85. DOI: https://doi.org/10.1108/tr-04-2017-0085
 Zhang, H., Wu, Y., Buhalis, D. 2017. A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management: 326–36. DOI:https://doi.org/10.1016/j.jdmm.2017.06.004
 BPS. 2018. Statistik Wisatawan Nusantara 2018. Jakarta. (in Indonesian)
 BPS Kabupaten Banyuwangi. 2018. Kabupaten Banyuwangi Dalam Angka 2018. Banyuwangi: BPS Kabupaten Banyuwangi. (in Indonesian)
 BPS Provinsi Jawa Timur. 2019. Perkembangan Pariwisata Jawa Timur Juni 2019. Surabaya. (in Indonesian)
 World Economic Forum. 2019. The Travel and Tourism Competitiveness Report 2019. Geneva.
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.