Digital Marketing Tools or e-WOM? Tourists Motivation to Enjoy the Charm of Blue Fire on Ijen Crater Ecotourism
Abstract
The most significant contributor to foreign exchange in Indonesia besides oil and gas is tourism. One of the regencies in Indonesia that has tourism potential is the Banyuwangi Regency. Almost all regions in Banyuwangi have beautiful natural charm in the form of mountains, beaches and forests. The existence of cultural diversity and traditional customs also makes Banyuwangi as a potential district in terms of tourism. This research was conducted in the Ijen Crater tour because it is a natural tourist destination that is most sought after and attractive to potential tourists. In 2016, 30% of foreign tourists visiting Banyuwangi visited Ijen Crater. At this time, most of the world community can not be separated from the use of social media. Therefore, the application of digital marketing and the selection of the right digital marketing tools can increase the number of tourist visits. Management of digital marketing and selection of useful digital marketing tools will form a positive Word of mouth (WOM). When WOM is positive, it is possible to increase the motivation of tourists to visit.
References
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[4] Binta, A., Mavondo, F. 2014. Tourism Destinations: Antecedents to Customer Satisfaction and Positive Word-of-Mouth. Journal of Hospitality Marketing & Management 23(8): 833–64. DOI: https://doi.org/10.1080/19368623.2013.796865
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[6] Casaló, L.V., Flavián, C., Guinalíu, M. 2008. The Role of Satisfaction and Website Usability in Developing Customer Loyalty and Positive Word-of-Mouth in the e-Banking Services. International Journal of Bank Marketing 26(6): 399–417. DOI: https://doi.org/10.1108/02652320810902433
[7] Chaulagain, S., Wiitala, J., Fu, X. 2019. The Impact of Country Image and Destination Image on US Tourists’ Travel Intention. Journal of Destination Marketing and Management, 1–11. DOI:https://doi.org/10.1016/j.jdmm.2019.01.005.
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[9] Damanik, D., Wachyuni, S.S., Wiweka, K., Setiawan, A. 2019. The Influence of Social Media on the Domestic Tourist’s Travel Motivation Case Study: Kota Tua Jakarta, Indonesia. Current Journal of Applied Science and Technology 36(6): 1–14. DOI: https://doi.org/10.9734/cjast/2019/v36i630263
[10] Dodds, R., Holmes, M.R. 2019. Beach Tourists; What Factors Satisfy Them and Drive Them to Return. Ocean and Coastal Management 168: 158–66. DOI: https://doi.org/10.1016/j.ocecoaman.2018.10.034
[11] Gao, J., Zhang, C., Wang, K., Ba, S. 2012. Understanding Online Purchase Decision Making: The Effects of Unconscious Thought, Information Quality, and Information Quantity. Decision Support Systems 53(4): 772–81. DOI: http://dx.doi.org/10.1016/j.dss.2012.05.011.
[12] Gong, S., Wang, W., Li, Q. 2019. Marketing Communication in the Digital Age: Online Ads, Online WOM and Mobile Game Adoptions. Nankai Business Review International 10(3): 382–407.
[13] Jeon, H. 2013. The Effect of Experiential Marketing on Customer Satisfaction and Revisit Intention of Beauty Salon Franchise Stores. Journal Fashion Bussiness 17(3): 109–21. DOI:https://doi.org/10.12940/jfb.2013.17.3.109
[14] Jeong, E-H., Jang, S.C.H. 2011. Restaurant Experiences Triggering Positive Electronic Word-of-Mouth (EWOM) Motivations. International Journal of Hospitality Management 30(2): 356–66. DOI:https://doi.org/10.1016/j.ijhm.2010.08.005
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[19] Okazaki, S. 2009. Social Influence Model and Electronic Word of Mouth: PC versus Mobile Internet. International Journal of Advertising 28(3): 439–72. DOI: https://doi.org/10.2501/S0265048709200692
[20] Prakoso, A., Zainul, A., Sunarti. 2016. Survei Pada Konsumen Cafe Mochimaco Malang Yang Menggunakan Instagram. Jurnal Administrasi Bisnis S1 Universitas Brawijaya 41(1): 25–31. (in Indonesian)
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[22] Sangpikul, A. 2018. The Effects of Travel Experience Dimensions on Tourist Satisfaction and Destination Loyalty: The Case of an Island Destination. International Journal of Culture, Tourism and Hospitality Research 12(1): 106–23. DOI: https://doi.org/10.1108/IJCTHR-06-2017-0067
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[27] Suryaningsih, I. B., Sumani. 2019. Post Launching "Southern Paradise" as a City Branding of Trenggalek Regenc: The Role of Transaction Service Convenience as Mediation on Tourist Satisfaction.” International Journal of Scientific & Technology Research 8(07): 175–81.
[28] Taiminen, H. M., Karjaluoto, K. 2015. The Usage of Digital Marketing Channels in SMEs. Journal of Small Business and Enterprise Development 22(4): 633–51. DOI: https://doi.org/10.1108/JSBED-05-2013-0073
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[30] Utama, I Gusti Bagus Rai. 2017. Pemasaran Pariwisata. Yogyakarta: ANDI. (in Indonesian)
[31] Wallace, E., Buil, I., de Chernatony, L. 2014. Consumer Engagement with Self-Expressive Brands: Brand Love and WOM Outcomes. Journal of Product and Brand Management 23(1): 33–42. DOI:https://doi.org/10.1108/JPBM-06-2013-0326
[32] Yoo, C. K., Donghwan, Y., Park, E. 2018. Tourist Motivation: An Integral Approach to Destination Choices. Tourism Review 73(2): 169–85. DOI: https://doi.org/10.1108/tr-04-2017-0085
[33] Zhang, H., Wu, Y., Buhalis, D. 2017. A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management: 326–36. DOI:https://doi.org/10.1016/j.jdmm.2017.06.004
[34] BPS. 2018. Statistik Wisatawan Nusantara 2018. Jakarta. (in Indonesian)
[35] BPS Kabupaten Banyuwangi. 2018. Kabupaten Banyuwangi Dalam Angka 2018. Banyuwangi: BPS Kabupaten Banyuwangi. (in Indonesian)
[36] BPS Provinsi Jawa Timur. 2019. Perkembangan Pariwisata Jawa Timur Juni 2019. Surabaya. (in Indonesian)
[37] World Economic Forum. 2019. The Travel and Tourism Competitiveness Report 2019. Geneva.
Published
2020-06-30
How to Cite
SURYANINGSIH, Ika Barokah et al.
Digital Marketing Tools or e-WOM? Tourists Motivation to Enjoy the Charm of Blue Fire on Ijen Crater Ecotourism.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 4, p. 802-808, june 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5198>. Date accessed: 24 apr. 2024.
doi: https://doi.org/10.14505//jemt.v11.4(44).03.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.