An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value
Abstract
This study examines the critical role of green customer value in order to increase purchase intention based on green products. Data analysis techniques were carried out using Structural Equation Modeling with Partial Least Square (SEM-PLS). The respondents used in this study were the low-cost green car (LCGC) users in Central Java, Indonesia. The number of samples used was 240, with a purposive sampling technique. The findings of this study indicate that all hypotheses are supported. Green customer value is also proven to mediate (partial mediation) the relationship between green product innovation and repurchase intention. This explains that environmentally friendly product innovation by companies will be able to increase consumer buying interest if green customer value can be proven to be encouraged. The results also show that the consumer repurchase intention is influenced by consumer attitudes towards green brands and the quality perceived by consumers in the green products they use. This finding contributes theoretically and practically.
References
[1] Aaker, D.A. 2008. Managing Brand Equity: Capitalizing on the Value of A Brand Name. New York: Free Press.
[2] Aaker, D.A., and Joachimsthaler, E. 2012. Brand Leadership. UK: Simon & Schuster.
[3] Albino, V., Balice, A. and Dangelico, R.M. 2009. Environmental strategies and green product development: an overview on sustainability‐driven companies. Business Strategy and the Environment, 18 (2): 83-96. DOI:https://doi.org/10.1002/bse.638
[4] Aman, A. L., Harun, A. and Hussein, Z. 2012. The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7 (2):145-167.
[5] Ardyan, E., Nurtantiono, A., Istiyanto, B. and Rahmawan, G. 2017. Green innovation capability as driver of sustainable competitive advantage and SMEs marketing. International Journal of Civil engineering and Technology, 8 (8):1114-1122.
[6] Ardyan, E., and Sugiyarti, G. 2018. The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises. International Journal of Electronic Customer Relationship Management, 11 (2): 158-178. DOI: https://doi.org/10.1504/IJECRM.2018.090208
[7] Assael, H. 1984. Consumer Behavior and Marketing Action. 2 ed. Massachusetts: Kent Publishing Company.
[8] Bagozzi, R. P., and Youjae, Yi. 2012. Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40 (1):8-34. DOI: https://doi.org/10.1007/s11747-011-0278-x
[9] Baker, W. E., and Sinkula, J. M. 2005. Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33 (4): 461-475. DOI:https://doi.org/10.1177/0092070305276119
[10] Barber, N., Taylor, C. and Strick, S. 2009. Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase. International Journal of Wine Research, 1 (1): 59-72. DOI:https://doi.org/10.2147/IJWR.S4649
[11] Baumann, H., Boons, F. and Bragd, A. 2002. Mapping the green product development field: engineering, policy and business perspectives. Journal of Cleaner Production, 10 (2): 409-425. DOI: https://doi.org/10.1016/S0959-6526(02)00015-X.
[12] Butcher, K. 2005. Differential impact of social influence in the hospitality encounter. International Journal of Contemporary Hospitality Management, 17 (2):125-135. DOI: https://doi.org/10.1108/09596110510582323
[13] Carrión-Flores, C. E., and R. Innes. 2010. Environmental innovation and environmental performance. Journal of Environmental Economics and Management, 59 (1): 27-42. DOI: https://doi.org/10.1016/j.jeem.2009.05.003
[14] Chan, H. K., Yee, R. W., Dai, J. and Lim, M. K. 2016. The moderating effect of environmental dynamism on green product innovation and performance. International Journal of Production Economics, 181: 384-391. DOI:https://doi.org/10.1016/j.ijpe.2015.12.006
[15] Chaudhuri, A. 1999. Does brand loyalty mediate brand equity outcomes? Journal of Marketing Theory and Practice, 7 (2): 136-146. DOI: https://doi.org/10.1080/10696679.1999.11501835
[16] Chen, Y. S. 2008a. The driver of green innovation and green image–green core competence. Journal of Business Ethics, 81 (3): 531-543. DOI: https://doi.org/10.1007/s10551-007-9522-1
[17] Chen, Y. S. 2011. Green organizational identity: sources and consequence. Management Decision, 49 (3): 384-404. DOI: https://doi.org/10.1108/00251741111120761
[18] Chen, Y. S., and Chang, C. 2012. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50 (3): 502-520. DOI:https://doi.org/10.1108/00251741211216250
[19] Chen, Y.-C. 2008b. The driver of green innovation and green image: Green core competence. Journal of Business Ethics, 81 (3): 531-543. DOI: https://doi.org/10.1007/s10551-007-9522-1
[20] Chin, W. W. 1998. The partial least squares approach to structutal equation modeling. In Modern Methods for Business Research, edited by G. A. Marcoulides, 295-358. Mahwah: Lawrence Erlbaum.
[21] Chiou, T. Y., Chan, H. K., Lettice, F. and Chung, S. H. 2011. The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transportation Research Part E: Logistics and Transportation Review, 47 (6): 822-836. DOI: https://doi.org/10.1016/j.tre.2011.05.016
[22] Cronin Jr, J. J., and Taylor, S. A. 1992. Measuring service quality: A reexamination and extension. Journal of Marketing, 56 (3):1992. DOI: https://doi.org/10.1177%2F002224299205600304
[23] Dangelico, R. M. and Pujari, D. 2010. Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95 (3): 471-486. DOI: https://doi.org/10.1007/s10551-010-0434-0
[24] Demirel, P., and Kesidou, E. 2011. Stimulating different types of eco-innovation in the UK: Government policies and firm motivations. Ecological Economics, 70 (8): 1546-1557. DOI: https://doi.org/10.1016/j.ecolecon.2011.03.019
[25] Farida, N. and Ardyan, E. 2015. Repeat purchase intention of Starbucks consumers in Indonesia: A Green Brand Approach. Market/Trziste, 27 (2):189-202.
[26] Felix, R., and Braunsberger, K. 2016. I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico. International Marketing Review, 33(1):137-155. DOI:https://doi.org/10.1108/IMR-07-2014-0216
[27] Flamm, B. 2009. The impacts of environmental knowledge and attitudes on vehicle ownership and use." Transportation Research Part D: Transport and Environment, 14(4): 272-279. DOI:https://doi.org/10.1016/j.trd.2009.02.00347
[28] Fornell, C., and Larcker, D.F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1): 39-50. DOI:https://doi.org/10.1177%2F002224378101800104
[29] Foster, C., and Green, K. 2000. Greening the innovation process. Business Strategy and the Environment, 9(5): 287-303. DOI: https://doi.org/10.1002/1099-0836
[30] Fuentes, C. 2015. How green marketing works: Practices, materialities, and images. Scandinavian Journal of Management, 31 (2): 192-205.
[31] Gordon, B.S. 2010. The impact of brand equity drivers on consumer-based brand resonance in multiple product settings, Department of Sport and Recreation Management, Florida State University, Florida.
[32] Groot, W. J., and Borén, T. 2010. Life cycle assessment of the manufacture of lactide and PLA biopolymers from sugarcane in Thailand. The International Journal of Life Cycle Assessment, 15 (9): 970-984. DOI:https://doi.org/10.1007/s11367-010-0225-y
[33] Gupta, S., and Ogden, D. T. 2009. To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26 (6): 376-391. DOI: https://doi.org/10.1108/07363760910988201
[34] Hair, J. F., Hult, G. T. M. Ringle, C. and Sarstedt, M. 2014. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage Publications.
[35] Hart, S. L. 1995. A natural-resource-based view of the firm. Academy of Management Review, 20 (4): 321-339. DOI:https://doi.org/10.2307/258963
[36] Hart, S. L., and Dowell, G. 2011. A natural-resource-based view of the firm: Fifteen years after. Journal of Management, 37 (5): 1464-1479. DOI: https://doi.org/10.1177/0149206310390219
[37] Hartmann, P., and Ibáñez, V. A. 2006. Green value added. Marketing Intelligence & Planning, 24 (7): 673-680. DOI:https://doi.org/10.1108/02634500610711842
[38] Hillestad, T., Xie, C. and Haugland, S. A. 2010. Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”. Journal of Product & Brand Management, 19 (6): 440-451. DOI: https://doi.org/10.1108/10610421011085758
[39] Holak, S. L., and Lehmann, D.R. 1990. Purchase intentions and the dimensions of innovation: An exploratory model. Journal of Product Innovation Management, 7 (1): 59-73. DOI: https://doi.org/10.1016/0737-6782(90)90032-A
[40] Horn, D., and Salvendy, G. 2006. Consumer-based assessment of product creativity: A review and reappraisal." Human Factors and Ergonomics in Manufacturing, 16 (2): 155-175.
[41] Huang, Y. C., Yang, M. and Wang, Y. C. 2014. Effects of green brand on green purchase intention. Marketing Intelligence & Planning, 32 (3): 250-268. DOI: https://doi.org/10.1108/MIP-10-2012-0105
[42] Hulland, J. 1999. Use of Partial Least Squares (PLS) on strategic management research: A review of four recent studies. Strategic Management Journal, 20: 195-204. DOI: https://doi.org/10.1002/(SICI)1097-0266
[43] Jiang, P., and Rosenbloom, B. 2005. Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39 (1/2): 150-174. DOI://doi.org/10.1108/03090560510572061
[44] Jin, H. S. 2003. Compounding consumer interest: Effects of advertising campaign publicity on the ability to recall subsequent advertisements. Journal of Advertising, 32 (4): 29-41. DOI:https://doi.org/10.1080/00913367.2003.10639145
[45] Keller, K. L., Heckler, S. E. and Houston, M. J. 1998. The effects of brand name suggestiveness on advertising recall. Journal of Marketing, 62 (1): 48-57. DOI: https://doi.org/10.11772F002224299806200105
[46] Keller, K. L. 1993. Conceptualizing, measuring, and managing customer based brand equity. Journal of Marketing, 57 (1): 1-22. DOI: https://doi.org/10.11772F002224299305700101
[47] Khan, S. N., and Mohsin, M. 2017. The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150: 65-74. DOI:https://doi.org/10.1016/j.jclepro.2017.02.187
[48] Kotler, P., and Gertner, D. 2002. Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9 (4): 249-261. DOI: https://doi.org/10.1057/palgrave.bm.2540076
[49] Kuo, Y. F., Wu, C. M. and Deng, W. J. 2009. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25 (4): 887-896. DOI: https://doi.org/10.1016/j.chb.2009.03.003
[50] Leonidou, L.C., Leonidou, C.N., Palihawandana, D. and Hultman, M. 2011. Evaluating the green advertising practices of international firms: a trend analysis. International Marketing Review, 28 (1): 6-33. DOI:https://doi.org/10.1108/02651331111107080
[51] Li, Dandan, Jiangguo Du, Mei Sun, and Dun Han. 2020. How conformity psychology and benefits affect individuals’ green behaviours from the perspective of a complex network. Journal of Cleaner Production, 248:1-9.
[52] Lin, R. J., Tan, K. H. and Geng, Y. 2013. Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry. Journal of Cleaner Production, 40: 101-107. DOI:https://doi.org/10.1016/j.jclepro.2012.01.001
[53] Lubin, D. A., and Esty, D. C. 2010. The sustainability imperative. Harvard Business Review, 88 (5): 101-107.
[54] Lyon, T. P., and Maxwell, J. W. 2004. Corporate environmentalism and public policy. UK: Cambridge University Press.
[55] MacKenzie, S. B., and Lutz, R.J. 1989. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53 (2): 48-65. DOI:https://psycnet.apa.org/doi/10.2307/1251413
[56] Malhotra, N. K. 2012. Basic Marketing Research: Integration of Social Media. New Jersey: Upper Saddle River.
[57] McDougall, G. H., and Levesque, T. 2000. Customer satisfaction with services: putting perceived value into the equation. Journal of Service Marketing, 14 (5): 392-410. DOI: https://doi.org/10.1108/08876040010340937
[58] Meise, J. N., Rudolph, T., Kenning, P. and Phillips, D. M. 2014. Feed them facts: Value perceptions and consumer use of sustainability-related product information. Journal of Retailing and Consumer Service, 21 (4): 510-59. DOI:https://doi.org/10.1016/j.jretconser.2014.03.013
[59] Miemczy, J., Howard, M. and Johnsen, T. E. 2016. Dynamic development and execution of closed-loop supply chains: a natural resource-based view. Supply Chain Management: An International Journal, 21 (4): 453-469. DOI:https://doi.org/10.1108/SCM-12-2014-0405
[60] Minbashrazgah, M.M., and Shabani, A. 2019. Eco-capability role in healthcare facility’s performance: Natural-resource-based view and dynamic capabilities paradigm. Management of Environmental Quality: An International Journal, 30 (1): 137-156. DOI: https://doi.org/10.1108/MEQ-07-2017-0073
[61] Mintel. 1995. The Second Green Consumer Report. London: Mintel.
[62] Mourad, M., and Yasser Serag Eldin Ahmed. 2012. Perceived of Green Brand in an Emerging Innovative Market European Journal of Innovation Management, 15 (4): 514-537. DOI: https://doi.org/10.1108/14601061211272402
[63] Mubarik, S., Chandran, VGR and Devadason, E. S. 2016. Relational capital quality and client loyalty: firm-level evidence from pharmaceuticals, Pakistan. The Learning Organization, 23 (1): 43-60.
[64] Nocci, G., and Verganti, R. 1999. Managing ‘green’product innovation in small firms. R&D Management, 29 (1): 3-15. DOI: https://doi.org/10.1111/1467-9310.00112
[65] Nunnally, J. C. 1978. Phsycometric. New York: McGraw-Hill.
[66] Olsen, S. O. 2002. Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the Academy of Marketing Science, 30 (3): 240-249.
[67] Ozturk, H.E., and Eraydın, A. 2010. Environmental governance for sustainable tourism development: collaborative networks and organization building in the Antalya tourism region. Tourism Management, 31(1): 113-124. DOI:https://doi.org/10.1016/j.tourman.2009.01.002
[68] Paladino, A. 2007. Investigating the drivers of innovation and new product success: a comparison of strategic orientations. Journal of Product Innovation Management, 24 (6): 534-553. DOI: https://doi.org/10.1111/j.1540-5885.2007.00270.x
[69] Parker, B., Segev, S. and Pinto, J. 2009. What it Means to Go Green: Consumer Perception of Green Brands and Dimensions of Greenness. North Miamy, FL.: Florida International University.
[70] Patterson, P., and Spreng, R. 1997. Modeling the relationship between perceived value, satisfaction and repurchase intention in a business-to- business, service context: an empirical examination. International Journal of Service Industry Management, 8 (5): 414-434. DOI: https://doi.org/10.1108/09564239710189835
[71] Penrose, E.T. 1959. Theory of The Growth of The Firm. Oxford: Basil Blackwell.
[72] Pfeffer, J. 2010. Building sustainable organizations: The human factor. Academy of Management Perspectives, 24 (1): 34-45. DOI: https://doi.org/10.5465/amp.24.1.34
[73] Pujari, D. 2006. Eco-innovation and new product development: understanding the influences on market performance. Technovation, 26 (1): 76-85. DOI: https://doi.org/10.1016/j.technovation.2004.07.006
[74] Rao, P. 2002. Greening the supply chain: a new initiative in South East Asia. International Journal of Operations and Production Management, 22: 632-655. DOI: https://doi.org/10.1108/01443570210427668
[75] Rao, Purbo, and Holt, D. 2005. Do green supply chains lead to competitiveness and economic performance? International journal of operations & production management, 25 (9): 898-916.
[76] Raska, D., and Shaw, D. 2012. When is going green good for company image? Management Research Review, 35 (3/4): 326-347. DOI: https://doi.org/10.1108/01409171211210190
[77] Rath, R. C. 2013. An impact of green marketing on practices of supply chain management in Asia: emerging economic opportunities and challenges. International Journal of Supply Chain Management, 2 (1): 78-86.
[78] Rennings, K. 2000. Redefining innovation—eco-innovation research and the contribution from ecological economics. Ecological Economics, 32 (2): 319-332. DOI: https://doi.org/10.1016/S0921-8009(99)00112-3
[79] Reynolds, K., and Yuthas, K. 2008. Moral discourse and corporate social responsibility reporting. Journal of Business Ethics, 78 (1-2): 47-64. DOI: https://doi.org/10.1007/s10551-006-9316-x
[80] Rios, F. J. M., Martinez, T.L. Moreno, F.F. and Soriono, P.C. 2006. Improving attitudes toward brands with environmental associations: an experimental approach. Journal of Consumer Marketing, 23 (1): 26-33. DOI: https://doi.org/10.1108/07363760610641136
[81] Robert, K. H. 1995. The Natural Step. Timeline, 1-24.
[82] Roy, R., Wield, D., Gardiner, J. P. and Potter, S. 1996. Innovative Product Development. Milton Keynes: The Open University.
[83] Royne, M. B., Levy, M. and Martinez, J. 2011. The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product. Journal of Consumer Affairs, 45(2): 329-343. DOI:https://doi.org/10.1111/j.1745-6606.2011.01205.x
[84] Schiffman, L.G., and Wisenblit, J. 2014. Consumer Behaviour. Essex, NJ: Pearson Education Inc.
[85] Seo, Soobin, and SooCheong Jang. 2013. The roles of brand equity and branding strategy: A study of restaurant food crises. International Journal of Hospitality Management, 34: 192-201. DOI:https://doi.org/10.1016/j.ijhm.2013.02.014
[86] Shapiro, S., and Krishnan, H. S. 2001. Memory-based measures for assessing advertising effects: A comparison of explicit and implicit memory effects. Journal of Advertising, 30 (3): 1-13. DOI:https://doi.org/10.1080/00913367.2001.10673641
[87] Sheth, J.N., Newman, B. I. and Gross, B.L. 1991. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22 (2):159-170. DOI: https://doi.org/10.1016/0148-2963(91)90050-8
[88] Soderlund, M., and Ohman, N. 2003. Behavioral intentions in satisfaction research revisited. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16.
[89] Soylu, K., and Dumville, J. C. 2011. Design for environment: The greening of product and supply chain. Maritime Economics & Logistics, 13 (1): 29-43. DOI: https://doi.org/10.1057/mel.2010.19
[90] Suki, N. M. 2016. Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal, 118 (12): 2893-2910. DOI: https://doi.org/10.1108/BFJ-06-2016-0295
[91] Suki, N. M., Suki, N. M. and Azman, N. S. 2016. Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase Intentions. Procedia Economics and Finance, 37 (16): 262-268. DOI: https://doi.org/10.1016/S2212-5671(16)30123-X
[92] Sweeney, J. C., Soutar, G. N. and Johnson, L. W. 1997. Retail service quality and perceived value: a comparison of two models. Journal of Retailing and Consumer Service, 4 (1): 39-48. DOI: https://doi.org/10.1016/S0969-6989(96)00017-3
[93] Teng, L. 2009. A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions. Journal of Business Research, 62 (1): 14-21. DOI: https://doi.org/10.1016/j.jbusres.2007.11.014
[94] Thøgersen, J., de Barcellos, M. D., Perin, M. G. and Zhou, Y. 2015. Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil. International Marketing Review, 32 (3/4): 389-413. DOI: https://doi.org/10.1108/IMR-06-2013-0123
[95] Till, B. D., Baack, D. and Waterman, B. 2001. Strategic brand association maps: Developing brand insight. Journal of Product & Brand Management, 20 (2): 92-100. DOI: https://doi.org/10.1108/10610421111121080
[96] Vaccaro, A., and Echeverri, D. P. 2010. Corporate transparency and green management. Journal of Business Ethics, 95 (3): 487-506. DOI: https://doi.org/10.1007/s10551-010-0435-z
[97] Vachon, S., and Klassen, R. D. 2008. Environmental management and manufacturing performance: The role of collaboration in the supply chain. International journal of production economics, 111 (2): 299-315. DOI:https://doi.org/10.1016/j.ijpe.2006.11.030
[98] Wagner, M. 2007. On the relationship between environmental management, environmental innovation and patenting: Evidence from German manufacturing firms. Research Policy, 36 (10): 1587-1602. DOI:https://doi.org/10.1016/j.respol.2007.08.004
[99] Wang, J., Tao, J. and Chu, M. 2020. Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention." Food Control, 108 (January): 1-10.
[100] Wong, V., Turner, W. and Stoneman, P. 1996. Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products. British Journal of Management, 7 (3): 263-281. DOI:https://doi.org/10.1111/j.1467-8551.1996.tb00119.x
[101] Xu, X., Hua, Y., WAng, S. and Xu, G. 2020. Determinants of consumer’s intention to purchase authentic green furniture. Resources, Concervation, and Recycling, 156 (May): 1-8.
[102] Yadav, R., and Pathak, G. S. 2016. Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135: 263-281. DOI:https://doi.org/10.1016/j.jclepro.2016.06.120
[103] Yang, Z., and Yun Lin. 2020. The effects of supply chain collaboration on green innovation performance: An interpretive structural modeling analysis. Sustainable Production and Consumption, 23 (July): 1-10. DOI:https://doi.org/10.1016/j.spc.2020.03.010
[104] Zameer, H., Tara, A., Kausar, U. and Mohsin, A. 2015. "Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International Journal of Bank Marketing, 33 (4): 442-456. DOI: https://doi.org/10.1108/IJBM-01-2014-0015
[105] Zeithaml, V. A. 1988. Consumer perception of price, quality, and value: A means-end model and syntesis of evidence. Journal of Marketing, 52 (3): 2-22. DOI: https://doi.org/10.1177%2F002224298805200302
[2] Aaker, D.A., and Joachimsthaler, E. 2012. Brand Leadership. UK: Simon & Schuster.
[3] Albino, V., Balice, A. and Dangelico, R.M. 2009. Environmental strategies and green product development: an overview on sustainability‐driven companies. Business Strategy and the Environment, 18 (2): 83-96. DOI:https://doi.org/10.1002/bse.638
[4] Aman, A. L., Harun, A. and Hussein, Z. 2012. The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7 (2):145-167.
[5] Ardyan, E., Nurtantiono, A., Istiyanto, B. and Rahmawan, G. 2017. Green innovation capability as driver of sustainable competitive advantage and SMEs marketing. International Journal of Civil engineering and Technology, 8 (8):1114-1122.
[6] Ardyan, E., and Sugiyarti, G. 2018. The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises. International Journal of Electronic Customer Relationship Management, 11 (2): 158-178. DOI: https://doi.org/10.1504/IJECRM.2018.090208
[7] Assael, H. 1984. Consumer Behavior and Marketing Action. 2 ed. Massachusetts: Kent Publishing Company.
[8] Bagozzi, R. P., and Youjae, Yi. 2012. Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40 (1):8-34. DOI: https://doi.org/10.1007/s11747-011-0278-x
[9] Baker, W. E., and Sinkula, J. M. 2005. Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33 (4): 461-475. DOI:https://doi.org/10.1177/0092070305276119
[10] Barber, N., Taylor, C. and Strick, S. 2009. Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase. International Journal of Wine Research, 1 (1): 59-72. DOI:https://doi.org/10.2147/IJWR.S4649
[11] Baumann, H., Boons, F. and Bragd, A. 2002. Mapping the green product development field: engineering, policy and business perspectives. Journal of Cleaner Production, 10 (2): 409-425. DOI: https://doi.org/10.1016/S0959-6526(02)00015-X.
[12] Butcher, K. 2005. Differential impact of social influence in the hospitality encounter. International Journal of Contemporary Hospitality Management, 17 (2):125-135. DOI: https://doi.org/10.1108/09596110510582323
[13] Carrión-Flores, C. E., and R. Innes. 2010. Environmental innovation and environmental performance. Journal of Environmental Economics and Management, 59 (1): 27-42. DOI: https://doi.org/10.1016/j.jeem.2009.05.003
[14] Chan, H. K., Yee, R. W., Dai, J. and Lim, M. K. 2016. The moderating effect of environmental dynamism on green product innovation and performance. International Journal of Production Economics, 181: 384-391. DOI:https://doi.org/10.1016/j.ijpe.2015.12.006
[15] Chaudhuri, A. 1999. Does brand loyalty mediate brand equity outcomes? Journal of Marketing Theory and Practice, 7 (2): 136-146. DOI: https://doi.org/10.1080/10696679.1999.11501835
[16] Chen, Y. S. 2008a. The driver of green innovation and green image–green core competence. Journal of Business Ethics, 81 (3): 531-543. DOI: https://doi.org/10.1007/s10551-007-9522-1
[17] Chen, Y. S. 2011. Green organizational identity: sources and consequence. Management Decision, 49 (3): 384-404. DOI: https://doi.org/10.1108/00251741111120761
[18] Chen, Y. S., and Chang, C. 2012. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50 (3): 502-520. DOI:https://doi.org/10.1108/00251741211216250
[19] Chen, Y.-C. 2008b. The driver of green innovation and green image: Green core competence. Journal of Business Ethics, 81 (3): 531-543. DOI: https://doi.org/10.1007/s10551-007-9522-1
[20] Chin, W. W. 1998. The partial least squares approach to structutal equation modeling. In Modern Methods for Business Research, edited by G. A. Marcoulides, 295-358. Mahwah: Lawrence Erlbaum.
[21] Chiou, T. Y., Chan, H. K., Lettice, F. and Chung, S. H. 2011. The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transportation Research Part E: Logistics and Transportation Review, 47 (6): 822-836. DOI: https://doi.org/10.1016/j.tre.2011.05.016
[22] Cronin Jr, J. J., and Taylor, S. A. 1992. Measuring service quality: A reexamination and extension. Journal of Marketing, 56 (3):1992. DOI: https://doi.org/10.1177%2F002224299205600304
[23] Dangelico, R. M. and Pujari, D. 2010. Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95 (3): 471-486. DOI: https://doi.org/10.1007/s10551-010-0434-0
[24] Demirel, P., and Kesidou, E. 2011. Stimulating different types of eco-innovation in the UK: Government policies and firm motivations. Ecological Economics, 70 (8): 1546-1557. DOI: https://doi.org/10.1016/j.ecolecon.2011.03.019
[25] Farida, N. and Ardyan, E. 2015. Repeat purchase intention of Starbucks consumers in Indonesia: A Green Brand Approach. Market/Trziste, 27 (2):189-202.
[26] Felix, R., and Braunsberger, K. 2016. I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico. International Marketing Review, 33(1):137-155. DOI:https://doi.org/10.1108/IMR-07-2014-0216
[27] Flamm, B. 2009. The impacts of environmental knowledge and attitudes on vehicle ownership and use." Transportation Research Part D: Transport and Environment, 14(4): 272-279. DOI:https://doi.org/10.1016/j.trd.2009.02.00347
[28] Fornell, C., and Larcker, D.F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1): 39-50. DOI:https://doi.org/10.1177%2F002224378101800104
[29] Foster, C., and Green, K. 2000. Greening the innovation process. Business Strategy and the Environment, 9(5): 287-303. DOI: https://doi.org/10.1002/1099-0836
[30] Fuentes, C. 2015. How green marketing works: Practices, materialities, and images. Scandinavian Journal of Management, 31 (2): 192-205.
[31] Gordon, B.S. 2010. The impact of brand equity drivers on consumer-based brand resonance in multiple product settings, Department of Sport and Recreation Management, Florida State University, Florida.
[32] Groot, W. J., and Borén, T. 2010. Life cycle assessment of the manufacture of lactide and PLA biopolymers from sugarcane in Thailand. The International Journal of Life Cycle Assessment, 15 (9): 970-984. DOI:https://doi.org/10.1007/s11367-010-0225-y
[33] Gupta, S., and Ogden, D. T. 2009. To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26 (6): 376-391. DOI: https://doi.org/10.1108/07363760910988201
[34] Hair, J. F., Hult, G. T. M. Ringle, C. and Sarstedt, M. 2014. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage Publications.
[35] Hart, S. L. 1995. A natural-resource-based view of the firm. Academy of Management Review, 20 (4): 321-339. DOI:https://doi.org/10.2307/258963
[36] Hart, S. L., and Dowell, G. 2011. A natural-resource-based view of the firm: Fifteen years after. Journal of Management, 37 (5): 1464-1479. DOI: https://doi.org/10.1177/0149206310390219
[37] Hartmann, P., and Ibáñez, V. A. 2006. Green value added. Marketing Intelligence & Planning, 24 (7): 673-680. DOI:https://doi.org/10.1108/02634500610711842
[38] Hillestad, T., Xie, C. and Haugland, S. A. 2010. Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”. Journal of Product & Brand Management, 19 (6): 440-451. DOI: https://doi.org/10.1108/10610421011085758
[39] Holak, S. L., and Lehmann, D.R. 1990. Purchase intentions and the dimensions of innovation: An exploratory model. Journal of Product Innovation Management, 7 (1): 59-73. DOI: https://doi.org/10.1016/0737-6782(90)90032-A
[40] Horn, D., and Salvendy, G. 2006. Consumer-based assessment of product creativity: A review and reappraisal." Human Factors and Ergonomics in Manufacturing, 16 (2): 155-175.
[41] Huang, Y. C., Yang, M. and Wang, Y. C. 2014. Effects of green brand on green purchase intention. Marketing Intelligence & Planning, 32 (3): 250-268. DOI: https://doi.org/10.1108/MIP-10-2012-0105
[42] Hulland, J. 1999. Use of Partial Least Squares (PLS) on strategic management research: A review of four recent studies. Strategic Management Journal, 20: 195-204. DOI: https://doi.org/10.1002/(SICI)1097-0266
[43] Jiang, P., and Rosenbloom, B. 2005. Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39 (1/2): 150-174. DOI://doi.org/10.1108/03090560510572061
[44] Jin, H. S. 2003. Compounding consumer interest: Effects of advertising campaign publicity on the ability to recall subsequent advertisements. Journal of Advertising, 32 (4): 29-41. DOI:https://doi.org/10.1080/00913367.2003.10639145
[45] Keller, K. L., Heckler, S. E. and Houston, M. J. 1998. The effects of brand name suggestiveness on advertising recall. Journal of Marketing, 62 (1): 48-57. DOI: https://doi.org/10.11772F002224299806200105
[46] Keller, K. L. 1993. Conceptualizing, measuring, and managing customer based brand equity. Journal of Marketing, 57 (1): 1-22. DOI: https://doi.org/10.11772F002224299305700101
[47] Khan, S. N., and Mohsin, M. 2017. The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150: 65-74. DOI:https://doi.org/10.1016/j.jclepro.2017.02.187
[48] Kotler, P., and Gertner, D. 2002. Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9 (4): 249-261. DOI: https://doi.org/10.1057/palgrave.bm.2540076
[49] Kuo, Y. F., Wu, C. M. and Deng, W. J. 2009. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25 (4): 887-896. DOI: https://doi.org/10.1016/j.chb.2009.03.003
[50] Leonidou, L.C., Leonidou, C.N., Palihawandana, D. and Hultman, M. 2011. Evaluating the green advertising practices of international firms: a trend analysis. International Marketing Review, 28 (1): 6-33. DOI:https://doi.org/10.1108/02651331111107080
[51] Li, Dandan, Jiangguo Du, Mei Sun, and Dun Han. 2020. How conformity psychology and benefits affect individuals’ green behaviours from the perspective of a complex network. Journal of Cleaner Production, 248:1-9.
[52] Lin, R. J., Tan, K. H. and Geng, Y. 2013. Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry. Journal of Cleaner Production, 40: 101-107. DOI:https://doi.org/10.1016/j.jclepro.2012.01.001
[53] Lubin, D. A., and Esty, D. C. 2010. The sustainability imperative. Harvard Business Review, 88 (5): 101-107.
[54] Lyon, T. P., and Maxwell, J. W. 2004. Corporate environmentalism and public policy. UK: Cambridge University Press.
[55] MacKenzie, S. B., and Lutz, R.J. 1989. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53 (2): 48-65. DOI:https://psycnet.apa.org/doi/10.2307/1251413
[56] Malhotra, N. K. 2012. Basic Marketing Research: Integration of Social Media. New Jersey: Upper Saddle River.
[57] McDougall, G. H., and Levesque, T. 2000. Customer satisfaction with services: putting perceived value into the equation. Journal of Service Marketing, 14 (5): 392-410. DOI: https://doi.org/10.1108/08876040010340937
[58] Meise, J. N., Rudolph, T., Kenning, P. and Phillips, D. M. 2014. Feed them facts: Value perceptions and consumer use of sustainability-related product information. Journal of Retailing and Consumer Service, 21 (4): 510-59. DOI:https://doi.org/10.1016/j.jretconser.2014.03.013
[59] Miemczy, J., Howard, M. and Johnsen, T. E. 2016. Dynamic development and execution of closed-loop supply chains: a natural resource-based view. Supply Chain Management: An International Journal, 21 (4): 453-469. DOI:https://doi.org/10.1108/SCM-12-2014-0405
[60] Minbashrazgah, M.M., and Shabani, A. 2019. Eco-capability role in healthcare facility’s performance: Natural-resource-based view and dynamic capabilities paradigm. Management of Environmental Quality: An International Journal, 30 (1): 137-156. DOI: https://doi.org/10.1108/MEQ-07-2017-0073
[61] Mintel. 1995. The Second Green Consumer Report. London: Mintel.
[62] Mourad, M., and Yasser Serag Eldin Ahmed. 2012. Perceived of Green Brand in an Emerging Innovative Market European Journal of Innovation Management, 15 (4): 514-537. DOI: https://doi.org/10.1108/14601061211272402
[63] Mubarik, S., Chandran, VGR and Devadason, E. S. 2016. Relational capital quality and client loyalty: firm-level evidence from pharmaceuticals, Pakistan. The Learning Organization, 23 (1): 43-60.
[64] Nocci, G., and Verganti, R. 1999. Managing ‘green’product innovation in small firms. R&D Management, 29 (1): 3-15. DOI: https://doi.org/10.1111/1467-9310.00112
[65] Nunnally, J. C. 1978. Phsycometric. New York: McGraw-Hill.
[66] Olsen, S. O. 2002. Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the Academy of Marketing Science, 30 (3): 240-249.
[67] Ozturk, H.E., and Eraydın, A. 2010. Environmental governance for sustainable tourism development: collaborative networks and organization building in the Antalya tourism region. Tourism Management, 31(1): 113-124. DOI:https://doi.org/10.1016/j.tourman.2009.01.002
[68] Paladino, A. 2007. Investigating the drivers of innovation and new product success: a comparison of strategic orientations. Journal of Product Innovation Management, 24 (6): 534-553. DOI: https://doi.org/10.1111/j.1540-5885.2007.00270.x
[69] Parker, B., Segev, S. and Pinto, J. 2009. What it Means to Go Green: Consumer Perception of Green Brands and Dimensions of Greenness. North Miamy, FL.: Florida International University.
[70] Patterson, P., and Spreng, R. 1997. Modeling the relationship between perceived value, satisfaction and repurchase intention in a business-to- business, service context: an empirical examination. International Journal of Service Industry Management, 8 (5): 414-434. DOI: https://doi.org/10.1108/09564239710189835
[71] Penrose, E.T. 1959. Theory of The Growth of The Firm. Oxford: Basil Blackwell.
[72] Pfeffer, J. 2010. Building sustainable organizations: The human factor. Academy of Management Perspectives, 24 (1): 34-45. DOI: https://doi.org/10.5465/amp.24.1.34
[73] Pujari, D. 2006. Eco-innovation and new product development: understanding the influences on market performance. Technovation, 26 (1): 76-85. DOI: https://doi.org/10.1016/j.technovation.2004.07.006
[74] Rao, P. 2002. Greening the supply chain: a new initiative in South East Asia. International Journal of Operations and Production Management, 22: 632-655. DOI: https://doi.org/10.1108/01443570210427668
[75] Rao, Purbo, and Holt, D. 2005. Do green supply chains lead to competitiveness and economic performance? International journal of operations & production management, 25 (9): 898-916.
[76] Raska, D., and Shaw, D. 2012. When is going green good for company image? Management Research Review, 35 (3/4): 326-347. DOI: https://doi.org/10.1108/01409171211210190
[77] Rath, R. C. 2013. An impact of green marketing on practices of supply chain management in Asia: emerging economic opportunities and challenges. International Journal of Supply Chain Management, 2 (1): 78-86.
[78] Rennings, K. 2000. Redefining innovation—eco-innovation research and the contribution from ecological economics. Ecological Economics, 32 (2): 319-332. DOI: https://doi.org/10.1016/S0921-8009(99)00112-3
[79] Reynolds, K., and Yuthas, K. 2008. Moral discourse and corporate social responsibility reporting. Journal of Business Ethics, 78 (1-2): 47-64. DOI: https://doi.org/10.1007/s10551-006-9316-x
[80] Rios, F. J. M., Martinez, T.L. Moreno, F.F. and Soriono, P.C. 2006. Improving attitudes toward brands with environmental associations: an experimental approach. Journal of Consumer Marketing, 23 (1): 26-33. DOI: https://doi.org/10.1108/07363760610641136
[81] Robert, K. H. 1995. The Natural Step. Timeline, 1-24.
[82] Roy, R., Wield, D., Gardiner, J. P. and Potter, S. 1996. Innovative Product Development. Milton Keynes: The Open University.
[83] Royne, M. B., Levy, M. and Martinez, J. 2011. The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product. Journal of Consumer Affairs, 45(2): 329-343. DOI:https://doi.org/10.1111/j.1745-6606.2011.01205.x
[84] Schiffman, L.G., and Wisenblit, J. 2014. Consumer Behaviour. Essex, NJ: Pearson Education Inc.
[85] Seo, Soobin, and SooCheong Jang. 2013. The roles of brand equity and branding strategy: A study of restaurant food crises. International Journal of Hospitality Management, 34: 192-201. DOI:https://doi.org/10.1016/j.ijhm.2013.02.014
[86] Shapiro, S., and Krishnan, H. S. 2001. Memory-based measures for assessing advertising effects: A comparison of explicit and implicit memory effects. Journal of Advertising, 30 (3): 1-13. DOI:https://doi.org/10.1080/00913367.2001.10673641
[87] Sheth, J.N., Newman, B. I. and Gross, B.L. 1991. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22 (2):159-170. DOI: https://doi.org/10.1016/0148-2963(91)90050-8
[88] Soderlund, M., and Ohman, N. 2003. Behavioral intentions in satisfaction research revisited. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16.
[89] Soylu, K., and Dumville, J. C. 2011. Design for environment: The greening of product and supply chain. Maritime Economics & Logistics, 13 (1): 29-43. DOI: https://doi.org/10.1057/mel.2010.19
[90] Suki, N. M. 2016. Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal, 118 (12): 2893-2910. DOI: https://doi.org/10.1108/BFJ-06-2016-0295
[91] Suki, N. M., Suki, N. M. and Azman, N. S. 2016. Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase Intentions. Procedia Economics and Finance, 37 (16): 262-268. DOI: https://doi.org/10.1016/S2212-5671(16)30123-X
[92] Sweeney, J. C., Soutar, G. N. and Johnson, L. W. 1997. Retail service quality and perceived value: a comparison of two models. Journal of Retailing and Consumer Service, 4 (1): 39-48. DOI: https://doi.org/10.1016/S0969-6989(96)00017-3
[93] Teng, L. 2009. A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions. Journal of Business Research, 62 (1): 14-21. DOI: https://doi.org/10.1016/j.jbusres.2007.11.014
[94] Thøgersen, J., de Barcellos, M. D., Perin, M. G. and Zhou, Y. 2015. Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil. International Marketing Review, 32 (3/4): 389-413. DOI: https://doi.org/10.1108/IMR-06-2013-0123
[95] Till, B. D., Baack, D. and Waterman, B. 2001. Strategic brand association maps: Developing brand insight. Journal of Product & Brand Management, 20 (2): 92-100. DOI: https://doi.org/10.1108/10610421111121080
[96] Vaccaro, A., and Echeverri, D. P. 2010. Corporate transparency and green management. Journal of Business Ethics, 95 (3): 487-506. DOI: https://doi.org/10.1007/s10551-010-0435-z
[97] Vachon, S., and Klassen, R. D. 2008. Environmental management and manufacturing performance: The role of collaboration in the supply chain. International journal of production economics, 111 (2): 299-315. DOI:https://doi.org/10.1016/j.ijpe.2006.11.030
[98] Wagner, M. 2007. On the relationship between environmental management, environmental innovation and patenting: Evidence from German manufacturing firms. Research Policy, 36 (10): 1587-1602. DOI:https://doi.org/10.1016/j.respol.2007.08.004
[99] Wang, J., Tao, J. and Chu, M. 2020. Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention." Food Control, 108 (January): 1-10.
[100] Wong, V., Turner, W. and Stoneman, P. 1996. Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products. British Journal of Management, 7 (3): 263-281. DOI:https://doi.org/10.1111/j.1467-8551.1996.tb00119.x
[101] Xu, X., Hua, Y., WAng, S. and Xu, G. 2020. Determinants of consumer’s intention to purchase authentic green furniture. Resources, Concervation, and Recycling, 156 (May): 1-8.
[102] Yadav, R., and Pathak, G. S. 2016. Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135: 263-281. DOI:https://doi.org/10.1016/j.jclepro.2016.06.120
[103] Yang, Z., and Yun Lin. 2020. The effects of supply chain collaboration on green innovation performance: An interpretive structural modeling analysis. Sustainable Production and Consumption, 23 (July): 1-10. DOI:https://doi.org/10.1016/j.spc.2020.03.010
[104] Zameer, H., Tara, A., Kausar, U. and Mohsin, A. 2015. "Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International Journal of Bank Marketing, 33 (4): 442-456. DOI: https://doi.org/10.1108/IJBM-01-2014-0015
[105] Zeithaml, V. A. 1988. Consumer perception of price, quality, and value: A means-end model and syntesis of evidence. Journal of Marketing, 52 (3): 2-22. DOI: https://doi.org/10.1177%2F002224298805200302
Published
2020-06-15
How to Cite
SAPUTRA, Murry Harmawan et al.
An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 3, p. 622-633, june 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/5042>. Date accessed: 29 dec. 2024.
doi: https://doi.org/10.14505//jemt.11.3(43).16.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.