Information Technology in Tourism: Effective Strategies for Communication with Consumers

  • Alexander Sergeevich TROSHIN Belgorod State Technological University named after V.G. Shukhov, Russian Federation
  • Antonina Pavlovna SOKOLOVA Russian State University of Tourism and Service, Russian Federation
  • Evgeniya Olegovna ERMOLAEVA Kemerovo State University, Russian Federation
  • Ramazan Magomedovich MAGOMEDOV Financial University under the Government of the Russian Federation, Russian Federation
  • Tatyana Leonidovna FOMICHEVA Financial University under the Government of the Russian Federation, Russian Federation

Abstract

The study presents an analysis of studies on various aspects of the use of information technology in tourism. Based on an expert survey, the main directions of the development and implementation of information technologies in the field of tourism, as well as information interaction of tourism market entities using modern information technologies, are identified. A communication model is created for using modern information technologies in the tourism industry, operating in a specific system of communication interaction. The main trends in the field of electronic communications of the tourism industry are presented and recommendations for improving the effectiveness of communication strategies are developed.

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Published
2020-05-01
How to Cite
TROSHIN, Alexander Sergeevich et al. Information Technology in Tourism: Effective Strategies for Communication with Consumers. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 2, p. 322-330, may 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/4702>. Date accessed: 28 mar. 2024. doi: https://doi.org/10.14505//jemt.v11.2(42).10.