The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta

  • Yunni Indrani WIDJAJA Faculty of Business and Accountancy Lincoln University College, Malaysia
  • Gamal S. A. KHALIFA Faculty of Hospitality and Tourism, Lincoln University College, Malaysia Faculty of Tourism and Hotels, Fayoum University, Egypt
  • Abuelhassan Elshazly ABUELHASSAN Institute of Tourism and Hotels, Egypt

Abstract

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta.


The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on this opinion, this study will take a sample of 200, in accordance with the terms of use of SEM (Structural Equation Modeling) as analytic tools to test the hypotheses. The study was conducted in the cross-section period of 2019.


The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.

References

[1] Abdulla, S.A.M., Khalifa, G.S.A., Abuelhassan, A.E., and Ghosh, A., 2019. Antecedents of Dubai Revisit Intention: The Role of Destination Service Quality and Tourist Satisfaction. Restaur. Bus., 118: 307–316. DOI:https://doi.org/10.26643/rb.v118i10.9326
[2] Abou-Shouk, M.A., and Khalifa, G.S., 2017. The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels. J. Travel Tour. Mark., 34: 608–623. DOI:https://doi.org/10.1080/10548408.2016.1209151
[3] Alareefi, N.A.O.M., et al. 2019. Employee’s Innovative Behaviour: Evidence from Hospitality Industry. Pakistan J. Soc. Sci., 16: 14–29. DOI:https://doi.org/10.3923/pjssci.2019.14.29.
[4] Assaker, G. and Hallak, R. 2013. Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and shortand long-term revisit intentions. Journal of Travel Research, 52(5): 600-613. DOI:https://doi.org/10.1177%2F0047287513478497
[5] Assaker, G., Vinzi, P.E., and O'Connor, P. 2011. Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism Management, 32(4): 890-901. DOI:https://doi.org/10.1016/j.tourman.2010.08.004
[6] Battour, M. M., Ismail, M. N., and Battor, M. 2010. Toward a Halal tourism market. Tourism Analysis, 15(4): 461 – 470. DOI:https://doi.org/10.3727/108354210X12864727453304
[7] Battour, M., Ismail, M. N., and Battor, M. 2011. The Impact of Destination Attributes on Muslim Tourist’s Choice. International Journal of Tourism Research, 13: 527–540. DOI:https://doi.org/10.1002/jtr.824
[8] Bentler, P.M. and Chou, C. 1987. Practical Issues in Structural Modeling. Sociological Methods and Research, 16: 78- 117. DOI:https://doi.org/10.1177%2F0049124187016001004
[9] Bigne, J.E., Sanchez, M.I. and Sanchez, J. 2001. Tourism Image, Evaluation Variables and after purchase Behaviour: Inter-Relationship. Tourism Management, 22: 607-616. DOI:https://doi.org/10.1016/S0261-5177(01)00035-8
[10] Bon, M. and Hussain, M. 2010. Halal Food and Tourism: Prospects and Challenges, In Scott, N, & Jafari, J (Eds). Tourism in the Muslim World. Emerald Group Publishing Limited: Bingley.
[11] Bonn, M.A., Joseph, S.M, and Dai, M. 2005. International versus Domestic Visitors: An Examination of Destination Image Perceptions. Journal of Travel Research, 43(3): 249-301. DOI:https://doi.org/10.1177%2F0047287504272033
[12] Bonne, K. and Verbeke, W. 2008. Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1): 35-47. DOI: 10.1016/j.meatsci.2007.08.007
[13] Cai, L. A., Wu, B., and Bai, B. 2004. Destination image and loyalty. Tourism Review International, 7(3/4): 153–162. DOI:https://doi.org/10.3727/1544272031437656
[14] Castro, C., Armario, E.M. and Ruiz, D. M. 2007. The influence of market heterogeneity on the relationship between a destination's image and tourists' future behavior. Tourism Management, 28(1): 175-187. DOI:https://doi.org/10.1016/j.tourman.2005.11.013
[15] Chaudry, M.M. 1992. Islamic food laws: philosophical basis and practical implications. Food Technol, 46(10): 92-104.
[16] Chen, C. F., and Tsai, D. 2007. How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4): 1115-1122. DOI:https://doi.org/10.1016/j.tourman.2006.07.007
[17] Chi, C. G. and Qu, H. 2008. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29: 624-636. DOI:https://doi.org/10.1016/j.tourman.2007.06.007
[18] Court, B. and Lupton, R. A. 1997. Customer portfolio development: modelling destination. Journal of Travel Research, 36(1): 35-43. DOI:https://doi.org/10.1177%2F004728759703600106
[19] Creswell. J.W. 2013. Research Design Qualitative, Quantitative, And Mixed Method Approaches. SAGE Publications.
[20] Crompton, J. and Ankomah, P. 1993. Choice set propositions in destination decisions. Annals of Tourism Research, 20(3): 461-476. DOI:https://doi.org/10.1016/0160-7383(93)90003-L
[21] Echtner, C.M. and Ritchle, J.R.B. 2003. The Meaning and Measurement of Destination Image. Journal of Tourism Studies, 14(1): 37-48.
[22] Eid, R. and El-Gohary, H. 2015. Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel research, 1-14. DOI: https://doi.org/10.1177/0047287514532367
[23] Fakeye, P. C. and Crompton, J.L. 1991. Image Differences Between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(10). DOI:https://doi.org/10.1177/004728759103000202
[24] Ferdinand, A. 2000. Structural Equation Modelling dalam Penelitian. Semarang: BPUNDIP.
[25] Fesenmaier, D.R., Werthner, H., and Wober, K.W. 2006. Destination recommendation systems: Behavioral foundations and applications.
[26] Fombrun, C. J., Gardberg, N. A. and Sever, J. M. 1999. The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4): 241 - 256. DOI:https://doi.org/10.1057/bm.2000.10.
[27] Hair, J. F., Anderson, R. E., Tatham, R. L., and Black, W. C. 1992. Multivariate Data Analaysis (3rd ed.). Macmillan, New York.
[28] Hair, J.F., Hopkins, L., Sarstedt, M., and Kuppelwieser, V. 2014. Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool for Business Research. European Business Review, 26(2): 106-121. DOI:https://doi.org/10.1108/EBR-10-2013-0128
[29] Hashim, N.H., Murphy, J. and Hashim, N.M. 2007. Islam and Online Imegery on Malaysian Tourist Destination Websites. Journal of Computer-Mediated Comunication, 12: 1082 - 1102. DOI:https://doi.org/10.1111/j.1083-6101.2007.00364.x
[30] Hoogland, J.J. and Boomsma, A. 1998. Robustness Studies in Covariance Structure Modeling: An Overview and a Meta-Analysis. Sociological Methods Research, 26(3): 329 - 367. DOI:https://doi.org/10.1177/0049124198026003003
[31] Jafari, J. and Scott, N. 2014. Muslim world and its tourisms. Annals of tourism research, 44: 1-19. DOI:https://doi.org/10.1016/j.annals.2013.08.011
[32] Johnson, R.B. and Christensen, L.B. 2008. Educational Research Quantitative, Qualitative, and Mixed Approaches. 3rd Edition, Sage Publications, Inc.
[33] Kandampully, J., Devi, J.T., and Hu, HH.S. 2011. The Influence of a Hotel Firm’s Quality of service and image and its effect on tourism customer loyalty. International Journal of Hospitality & Tourism Administration, 12(1): 21-42. DOI:https://doi.org/10.1080/15256480.2011.540976
[34] Khalifa, G. S. A. 2018. The Egyptian Hotels, Where in the Competitive Environment? Competitive Strategies and Market Orientation and its Impact on Customer Loyalty: The Mediating Role of Operational Performance. International Journal of Management and Human Science (IJMHS), 2(4): 60–72.
[35] Komsic, J., and Dorcic, J. 2016. Tourism destination competitiveness and online reputation: Conceptualization and literature framework analysis. In 23rd International Congress Tourism and Hospitality Industry 2016 – trends and Chalenges, Opatija, April, 28-29, 2016. Faculty of Tourism and Hospitality Management, Opatija. Croatia, Paper in Press.
[36] Kozak, M. and Andreu, L. (eds) 2006. Progress in tourism marketing. Elsevier, Oxford, UK.
[37] Liu, H. and Wilson, J. O. S. 2011.Competition and Risk in Japanese Banking (July 25, 2011). DOI:http://dx.doi.org/10.2139/ssrn.1615330.
[38] Loehlin, J. C. 1998. Latent variable models: An introduction to factor, path, and structural analysis (3rd ed.). Mahwah, NJ, US: Lawrence Erlbaum Associates.
[39] Marchiori, E., Cantoni, L., and Fesenmaier. 2013. What did they say about us? Message Cues and Destination Reputation in Social Media. Information and Communication Technologies in Tourism, 170-182. DOI:https://doi.org/10.1007/978-3-642-36309-2_15
[40] Marchiori, E., Inversini, A., Cantoni, L., and Dedekind, C. 2010. Towards a Tourism Destination Reputation Model. A First Step. Proceedings of the 6th International Conference Thought leaders in brand management. Lugano, Switzerland. ISBN: 978-88-6101-006-2.
[41] Mertens, D. M. 2014. Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. New York: Sage.
[42] Milman, A. and Pizam, A. 1995. The Role of Awareness and Familiarity with a Destination: The Central Florida Case. Journal of Travel Research, 33(3). DOI:https://doi.org/10.1177%2F004728759503300304
[43] Morgan, N., Pritchard, A., and Pride, R. 2011. Destination brands: Managing place reputation (3rd edition). Place Branding and Public Diplomacy, 7: 316–320. DOI:https://doi.org/10.1057/pb.2011.25
[44] Opperman, M. 2000. Tourism Destination Loyalty. Journal of Travel Research, 39(1): 78-84. DOI:https://doi.org/10.1177/004728750003900110
[45] Ozturk, A.B. and Qu, H. 2008. The Impact of Destination Images on Tourists' Perceived Value, Expectations, and Loyalty. Journal of Quality Assurance in Hospitality & Tourism, 9(4): 275-297. DOI:https://doi.org/10.1080/15280080802520552
[46] Passow, T., Fehlmann, R. and Grahlow, H. 2005. Country reputation: From measurement to management: The case of Liechtenstein. Corporate Reputation Review, 7(4): 309 – 326. DOI:https://doi.org/10.1057/palgrave.crr.1540229
[47] Prado, F., Trad. N. 2012. Managing the reputation of places. Reputation Institute.
[48] Prayag, G. 2009. Tourists' evaluations of destination image, satisfaction, and future behavioral intentions-the case of Mauritius. Journal of Travel & Tourism Marketing, 26(8): 836-853. DOI:10.1108/EBR-10-2013-0128
[49] Punch, K. F. 2013. Introduction to social research: Quantitative and qualitative approaches. New York: Sage.
[50] Razzaq, S., Prayag, G., and Hall, C.M. 2016. The capacity of New Zealand to accommodate the halal tourism market — or not. Tourism Management Perspectives, 18: 92-97. DOI: 10.1016/j.tmp.2016.01.008
[51] Regenstein, J., Regenstein, C.E, and Chaudry, M.M. 2003. The Kosher and Halal Food laws. Comprehensive Reviews in Food Science and Food Safety, 2(3):111–127. DOI:https://doi.org/10.1111/j.1541-4337.2003.tb00018.x
[52] Republika. 22 Januari 2016. Daya Tarik Jakarta sebagai Destinasi Wisata Halal Dunia. Available at: https://www.republika.co.id/berita/gaya-hidup/travelling/16/01/22/o1c7ge334-daya-tarik-jakarta-sebagai-destinasi-wisata-halal-dunia.
[53] Reputation Institute, 2013.
[54] Riaz, M.N. and Chaudry, M.M. 2004. Halal food production. CRC Press, Boca Raton.
[55] Shakiry, A.S. 2008. Tourism halal imposing themselves little by little. Available at: http://www.islamictourism.com/news_A.php/3838.
[56] Stevens, J. 1996. Applied Multivariate Statistics for the Social Sciences. Lawrence Erlbaum Associates. DOI:https://doi.org/10.2307/1164712
[57] Sudigdo, A., Khalifa, G. S. A. and Abuelhassan, A. E.-S. 2019. Driving Islamic Attributes, Destination Security Guarantee & Destination Image to Predict Tourists’ Decision to Visit Jakarta. International Journal on Recent Trends in Business and Tourism, 3(1): 59–65
[58] Tempo. 9 April 2019. Ini Dia, 10 Destinasi Wisata Halal Terfavorit di Indonesia. Available at: https://bisnis.tempo.co/read/1193812/ini-dia-10-destinasi-wisata-halal-terfavorit-di-indonesia/full&view=ok
[59] Timothy, D.J. and Olsen, D.H eds. 2006. Tourism, Religion and spiritual journeys. Routledge contemporary geographies of leisure, tourism and mobilty, New York, pp. 186-205.
[60] Trung, N.V.H., and Khalifa, G.S.A., 2019. Impact of Destination Image Factors on Revisit Intentions of Hotel’s International Tourists in Ba Ria-Vung Tau (BR-VT) The Mediating Role of Positive Word-of-Mouth. Int. J. Recent Trends Bus. Tour., 3: 98 – 107.
[61] Yang, S.-U., Lee, J.-H., Shin, H. and Wrigley, B. 2008. Country Reputation in Multidimensions: Predictors, Effects, and Communication Channels. Journal of Public Relations Research, 20(4): 421 - 440. DOI:https://doi.org/10.1080/10627260802153579
[62] Yoon, Y. and Uysal, M. 2005. An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty A Structural Model. Tourism Management, 26: 45–56. DOI:https://doi.org/10.1016/j.tourman.2003.08.016
[63] Zamani-Farahani, H. and Henderson, J. C. 2010. Islamic Tourism and Managing Tourism Development in Islamic Societies: The Cases of Iran and Saudi Arabia. International Journal of Tourism Research Int. J. Tourism Res., 12: 79–89. DOI:https://doi.org/10.1002/jtr.741
[64] Zhang, H., Fu, X., Cai, L.A, and Lu, L. 2014. Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40: 213 - 223. DOI:https://doi.org/10.1016/j.tourman.2013.06.006
Published
2020-05-01
How to Cite
WIDJAJA, Yunni Indrani; KHALIFA, Gamal S. A.; ABUELHASSAN, Abuelhassan Elshazly. The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 2, p. 299-313, may 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/4700>. Date accessed: 05 dec. 2022. doi: https://doi.org/10.14505//jemt.v11.2(42).08.