The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta
Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta.
The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.
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