Results of Questionnaire Survey among Selected Tourism Enterprises and Their Reflection on Trends in Tourism in the Moravian-Silesian Region
Abstract
The article deals with the entrepreneurs providing tourist services especially in tour operators (TO) and travel agencies (TA) in the Moravian-Silesian Region. The topic of trends in tourism is an up-to-date topic not only from the scientific but also in practical terms. On the basis of the survey, the objectives of the research are to identify selected tourism trends in the offer of TO/TA influencing their activities in the tourism market in the Moravian-Silesian Region. One of the main research questions was to explore whether professional behavior and corresponding ratio of price/quality belong to significant factors influencing purchasing a tour from TO/TA offer. The primary data was acquired from the selected tourism subjects, with the focus of the research and was analyzed using SPSS software. According to the survey are significant factors influencing purchasing a tour from TO/TA offer service from the perspective of the TO/TA next to the offer knowledge and ability to provide as much information as possible, belongs to professional behavior and corresponding ratio of price/quality and TO/TA are focused on searching new experiences, sightseeing tourism, senior tourism, active and adventure trips, discovering unique places, youth tourism, etc.
References
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[3] Bácsné Bába, É., et al. 2018. Tourism-volunteering and sport – connections and implications from research. Acta Oeconomica Universitatis Selye, 7(2): 19 – 32.
[4] Bello, R.D.C., and Martinez, E.E.V. 2018. Prospective in Travel Agencies: a Revision of Literature. Journal of Anuario Turismo Y Sociedad, 22: 45–64. DOI: https://doi.org/10.18601/01207555.n22.03
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[15] Kajzar, P. 2018. Tourism trends and development of selected economic indicators in the Moravian – Silesian region between 2006 - 2016. Acta Oeconomica Universitatis Selye, 7(1): 46-57.
[16] Kajzar, P., and Schellong, L. 2017. Cultural tourism as a trend in the Moravian-Silesian Region. Hotelnictví, turismus a vzdělávání. Praha: VŠH v Praze 8: 150-156. (in Czech)
[17] Kataeva, V. et al. 2019. Recommendation for the Use of Regional Tourist Resources by the Example of the Resort City of Sochi, Russia. Journal of Environmental Management and Tourism, 1(33): 244-251. DOI:https://doi.org/10.14505//jemt.v10.1(33).24
[18] Kessner, L., Moravec, L., Novotný, R., and Škodová- Parmová, D. 2008. Management of cultural tourism. Praha: MMR ČR.
[19] Ključnikov, A., Mura, L., and Sklenár, D. 2019. Information security management in SMEs: factors of success. Entrepreneurship and Sustainability Issues, 6(4): 2081-2094.
[20] Kolková, A. 2018. Measuring the accuracy of quantitative prognostic methods and methods based on technical indicators in the field of tourism. Acta Oeconomica Universitatis Selye, 7(1): 58 – 69.
[21] Kotíková, H. 2013. New trends in tourism offer. Praha: Grada Publishing.
[22] Kotler, P., Wong, V., Saunders, J., and Armstrong, G. 2007. Modern Marketing. 4. evropské vydání Praha: Grada Publishing. (in Czech)
[23] Kubala, J., and Vetráková, M. 2018. Reasons of them Employees´ Stabilization in Hotels in Slovakia. Acta Oeconomica Universitatis Selye, 7(1): 90-100.
[24] Lakner, Z., et al. 2018. Building Coalitions for a Diversified and Sustainable Tourism: Two Case Studies from Hungary. Sustainability, 10: 1090
[25] Mai, T., and Smith, C. 2018, Scenario-based planning for tourism development using system dynamic modelling: A case study of Cat Ba Island, Vietnam. Journal of Tourism Management, 68(5): 336 – 354. DOI:https://doi.org/10.1016/j.tourman.2018.04.005
[26] Miłek, D. 2018. Spatial differentiation in the social and economic development level in Poland. Equilibrium. Quarterly Journal of Economics and Economic Policy, 13(3): 487-507
[27] Mura, L., and Kajzar, P. 2018. Entrepreneurship in Tourism Sector in Central European Country: Hospitality Trends in the Czech Republic in 2007 - 2016. Journal of Environmental Management and Tourism, 6(30): 1351-1360. DOI:https://doi.org/10.14505//jemt.v9.6(30).25
[28] Mura, L., and Kljucnikov, A. 2018. Small Businesses in Rural Tourism and Agrotourism: Study from Slovakia. Economics & Sociology, 11 (3): 286-300. DOI:https://doi.org/10.14254/2071-789X.2018/11-3/17
[29] Mura, L., and Mazák, M. 2018. Innovative activities of family SMEs: Case study of the Slovak regions. On-line Journal Modelling the New Europe, 27: 132 – 147.
[30] Nordin, S. 2005. Tourism of tomorrow. European Tourism Research Institute.
[31] Palatková, M., and Zichová, J. 2014. Economy of Tourism: Tourism of the Czech Republic. Praha: Grada Publishing.
[32] Panfiluk, E., and Szymańska, E. 2017. The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article. Entrepreneurship and Sustainability Issues, 4(4): 400-420. DOI:http://dx.doi.org/10.9770/jesi.2017.4.4(1)
[33] Pellešová, P. 2017. Current trends in tourism in the Moravian-Silesian region. Aktuální trendy lázeňství, hotelnictví a turismu: Regiony a jejich charakter. Opava: FPF Opava: 65-73. (in Czech)
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[37] Ryglová, K., Burian, M., and Vajčnerová, L. 2011. Tourism - Business Principles and Opportunities in Practice. Praha: Grada Publishing.
[38] Semenenko, I., Halhash, R., and Sieriebriak, K. 2019. Sustainable development of regions in Ukraine: before and after the beginning of the conflict. Equilibrium. Quarterly Journal of Economics and Economic Policy, 14 (2): 317-339.
[39] Shevyakova, A., Munsh, E., and Arystan, M. 2019. Towards diversification of the economy of Kazakhstan via information support for the tourism industry. Insights into Regional Development, 1 (2): 129-137.
[40] Singgalen, Y.A., Sasongko, G., and Wiloso, P.G. 2019. Community participation in regional tourism development: a case study in North Halmahera Regency – Indonesia. Insights into Regional Development, 1(4): 318-333.
[41] Stankova, M., Tsvetkov, T., and Ivanova, L. 2019. Tourist development between security and terrorism: empirical evidence from Europe and the United States. Oeconomia Copernicana, 10 (2): 219-237.
[42] Syrovatková, J. 2013. Specific forms of tourism. Liberec: Technická univerzita v Liberci, Ekonomická fakulta.
[43] Vlacseková, D. 2019. Comparative analysis of motivation of civil servants and public servants in the local state administration – case study of Slovakia. Central European Journal of Labour Law and Personnel Management, 2(1): 74-93. DOI: https://doi.org/10.33382/cejllpm.2019.02.06
[44] Vystoupil, J., Šauer, M. and Repík, O. 2017. Quantitative Analysis of Tourism Potential in the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 65 (3): 1085–1098.
[45] Walby, K., and Piché, J. 2015. Staged authenticity in penal history sites across Canada. Journal of Tourist Studies, 15(3): 231–247. DOI:https://doi.org/10.1016/j.tourman.2016.05.001
[46] Zavyalov, D. V., Saginova, O. V., and Zavyalova, N. B. 2017. The Concept of Managing the Agro-Industrial Cluster Development. Journal of Environmental Management and Tourism, 8(7): 1427-1441. DOI:https://doi.org/10.14505//jemt.v8.7(23).12
[47] Zaytseva, A., Brel, O., and Kaizer, P. 2019. The Rating Assesment of Russian Regions by the Level of Tourism Development. Analysis of the Position of the Kemerovo Region. Journal of Environmental Management and Tourism, 10 (2): 420-426. DOI:https://doi.org/10.14505//jemt.v10.2(34).18
[48] Zeng-Xian, L., and Tak-Kee, H. 2016. Residents’ quality of life and attitudes toward tourism development in China. Journal of Tourism Management, 57: 56–67. DOI:https://doi.org/10.1016/j.tourman.2016.05.001
[49] Žuľová, J., Švec, M., and Madleňák, A. 2018. Personality aspects of the employee and their exploration from the GDPR perspective. Central European Journal of Labour Law and Personnel Management, 1(1): 68 – 77. DOI:http://doi.org/10.33382/cejllpm.2018.01
[50] *** Czech Tourism. 2018. Czech Republic – Land of Stories. Available at: http://www.czechtourism.com/home/
[51] *** OECD. 2018. OECD Tourism Trends and Policies 2018. Available at: https://read.oecd-ilibrary.org/urban-rural-and-regional-development/oecd-tourism-trends-and-policies-2018_tour-2018-en#page13
[52] *** UNWTO. 2013. UNWTO approves accessible tourism recommendations. Available at: http://media.unwto.org/press-release/2013-09-10/unwto-approves-accessible-tourism-recommendations
Published
2020-04-27
How to Cite
KAJZAR, Patrik; KOSTKOVÁ, Miroslava; PELLEŠOVÁ, Pavlína.
Results of Questionnaire Survey among Selected Tourism Enterprises and Their Reflection on Trends in Tourism in the Moravian-Silesian Region.
Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 2, p. 236-249, apr. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/4646>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14505//jemt.v11.2(42).02.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.