The Theory of Planned Behavior and Pro-Environmental Behavior among Students

  • Mohamad Irhas EFFENDI Economic and Business Faculty Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Dyah SUGANDINI Economic and Business Faculty Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Agus SUKARNO Economic and Business Faculty Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Muhamad KUNDARTO Agriculture Faculty Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Rahajeng ARUNDATI

Abstract

This study aims to analyze pro-environmental behavior that is influenced by perceived behavioral control, subjective norms, environmental attitude, and intention. This research is based on the Theory of Planned Behavior. This study uses students as respondents because students are young people who are most responsible for environmental preservation both now and in the future. Higher education is also often the foundation for various student social movements when it comes to values and pro-environment associations. This research was conducted to address empirical issues related to the relationship between attitudes to pro-environmental behavior which is still being debated. This argument becomes an important basis for analyzing the level and relationship of pro-environmental behavior and students' attitudes towards environmental sustainability. The intention is the influencer's biggest for the behavior of pro-environmental students, but not all research yields the same answer depending on the behavior and case, as well as the pro-environment attitude. This study used 250 student respondents. The data analysis tool used is PLS-SEM 3.2.8. The results of this study explain that pro-environmental behavior can be influenced by perceived behavioral control and intention to behave pro-environment. Also, the results of this study showed that perceived behavioral control, subjective norms, and attitudes also affect intention.

References

[1] Ajzen I. 1985. From Intentions to Actions: A Theory of Planned Behavior. In: Kuhl J., Beckmann J. (eds) Action Control. SSSP. Springer Series in Social Psychology. Springer, Berlin, Heidelberg. DOIhttps://doi.org/10.1007/978-3-642-69746-3_2
[2] Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50: 179-211. DOI:https://doi.org/10.1016/0749-5978(91)90020-T
[3] Chin, W. W. 1998. The Partial Least Squares Approach to Structural Equation Modeling, in Modern Methods for Business Research. ed. Marcoulides, G. A., Lawrence Erlbaum Associates, Inc., Mahwah - NJ, pp. 295-336. DOI:https://doi.org/10.1007/978-3-540-32827-8
[4] Ermolaeva, P. 2010. College Students’ Green Culture: Reflecting on the Ideal Types of Environmental Awareness and Behavior Practices. Raziskave in Razprave; Nova Gorica, 3(3):49–73.
[5] Gärling, T., Fujii, S., Garling, A., and Jakobsson. C. 2003. Moderating effects of social value orientation on determinants of pro-environmental behavior intention. Journal of Environmental Psychology, 23: 1–9.
[6] Iwata, Osamu. 2004. Some Psychological Correlates of Environmentally Responsible Behavior. Social Behavior and Personality; Palmerston North. 32(8): 703–13.
[7] Kaiser, F. G., and Gutscher, H. 2003. The Proposition of a General Version of theTheory of Planned Behavior: Predicting Ecological Behavior. Journal of Applied Social Psychology, 33(3): 586–603.
[8] Kaiser, F. G., Gundula, H., and Bogner, F. X. 2005. Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior. Journal of Applied Social Psychology, 35(10): 2150–70.
[9] Kaiser, F.G., Ranney, M., Hartig, T. and Bowler, P. A. 1999. Ecological Behavior, Environmental Attitude, and Feelings of Responsibility for the Environment. European Psychologist, 4(2): 59–74.
[10] Lakhan, C. 2018. The garbage gospel: Using the theory of planned behavior to explain the role of religious institutions in affecting pro-environmental behavior among ethnic minorities. The Journal of Environmental Education, 49(1): 43-58. DOI:https://doi.org/10.1080/00958964.2017.1337701
[11] Laner, M. 2018. It’s Not Easy Being Green: Predictors of Pro-Environmental Behaviors among College Students. Honors Program Theses. 59. Available at: https://scholarship.rollins.edu/honors/59
[12] Lange, F., and Dewitte, S. 2019. Measuring pro-environmental behavior: Review and recommendations. Journal of Environmental Psychology, 63: 92-100. DOI: https://doi.org/10.1016/j.jenvp.2019.04.009
[13] Levine, D. S., and Strube, M. J. 2012. Environmental Attitudes, Knowledge, Intentions and Behaviors among College Students. Journal of Social Psycholog, 152(3): 308–26. DOI:https://doi.org/10.1080/00224545.2011.604363
[14] Meyer, A. 2016. Heterogeneity in the Preferences and pro-Environmental Behavior of College Students: The Effects of Years on Campus, Demographics, and External Factors. Journal of Cleaner Production, 112: 3451–3463. DOI:https://doi.org/10.1016/j.jclepro. 2015.10.133
[15] Morren, M. H., and Grinstein, A. 2016. Explaining Environmental Behavior across Borders: A Meta-Analysis. Journal of Environmental Psychology, 47(September): 91-106. DOI:https://doi.org/10.1016/j.jenvp.2016.05.003
[16] Padmanabhan, J., Borthakur, A., and Mittal, K. 2017. Environmental Awareness among Teachers and Students of Higher Education. Educational Quest: An Int. J. of Education and Applied Social Science, 8(3): 721-726. DOI:https://doi.org/10.5958/2230-7311.2017.00126.X
[17] Sheldon, P. 2016. Facebook Friend Request: Applying the Theory of Reasoned Action to Student-Teacher Relationships on Facebook. Journal of Broadcasting & ElectronicMedia, 60(2): 269–285.
[18] Sugandini, D., Rahatmawati, I., and Arundati, R. 2018. Environmental Attitude on the Adoption Decision Mangrove Conservation: An Empirical Study on Communities in Special Region of Yogyakarta, Indonesia. Review of Integrative Business and Economics Research, 7(s1): 266-275.
[19] Sugandini, D., et al. 2019. From Environmental Knowledge to Conservation Behaviour. Quality Access to Success, 20(172): 101-110.
[20] Swaim, J. A., Maloni, M. J., Napshin, S. A., and Henley, A. B. 2014. Influences on Student Intention and Behavior toward Environmental Sustainability. Journal of Business Ethics, 124(3): 465-484. DOI:https://doi.org/10.1007/s10551-013-1883-z
[21] Tam, K.P., and Chan, H.W. 2017. Environmental concern has a weaker association with pro-environmental behavior in some societies than others: A cross-cultural psychology perspective. Journal of Environmental Psychology, 53: 213-223. DOI:https://doi.org/10.1016/j.jenvp.2017.09.001
[22] Taylor, S., and Todd, P. 1995. Understanding Household Garbage Reduction Behavior: A Test of an Integrated Model. Journal of Public Policy & Marketing: JPP&M; Chicago. 14(2): 192-204. Available at: https://www.jstor.org/stable/30000128
[23] Whitmarsh, L., and O’Neill, S. 2010. Green Identity, Green Living? The Role of pro-Environmental Self-Identity in Determining Consistency across Diverse pro-Environmental Behaviours. Journal of Environmental Psychology, 30(3): 305–314. DOI:https://doi.org/10.1016/j.jenvp.2010.01.003
Published
2020-04-11
How to Cite
EFFENDI, Mohamad Irhas et al. The Theory of Planned Behavior and Pro-Environmental Behavior among Students. Journal of Environmental Management and Tourism, [S.l.], v. 11, n. 1, p. 35-43, apr. 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/4562>. Date accessed: 29 mar. 2024. doi: https://doi.org/10.14505//jemt.v11.1(41).05.