Developing Ecotourism and its Supporting MSMs Using Performance, Opportunity and Results Analysis. Case Study in Pekalongan Regency, Indonesia

  • MG Westri Kekalih SUSILOWATI Soegijapranata Catholic University Semarang, Indonesia
  • Retno Yustini WAHYUNINGDYAH Soegijapranata Catholic University Semarang, Indonesia
  • Widuri KURNIASARI Soegijapranata Catholic University Semarang, Indonesia

Abstract

The development of the tourism sector and its supporting MSMEs have a positive impact on the society. However, various classic problems of MSME cause the MSME’s competitiveness be relatively low and have not been able to provide optimal benefits for the community. Efforts to empower MSMEs and tourism are important to do. Empowerment policy must be comprehensive. Therefore, general policy directions, strategies and priority issues have to be formulated to suit the conditions and needs to achieve the goal. Using an Importance-Performance Analysis (IPA) approach combined with a Strength, Opportunity analysis Aspiration and Result (SOAR) analysis approach, this study aimed to formulate general policy directions and strategies and to highlight the priority of the issues. The study, conducted in Pekalongan Regency, Indonesia. There were 60 participants that come from local governments, academics, and community leaders as respondents. The results show that promotion and price mix are considered relatively high importance-low performance. Meanwhile, SOAR analysis shows that the endowment factors, the motivation of MSME’s actors and government policies are their strength. Thus, in the short term, it is necessary to increase price and promotion performances to improve the quality of tourism MSMs. In the long term, it is necessary to strengthen institutions and improve the quality of human resources.

References

[1] Aldebert, B., Dang, R. J. and Longhi, C. 2011. Innovation in the Tourism Industry: The Case of Tourism. Tourism Management, 32(5): 1204-1213. DOI:https://doi.org/10.1016/j.tourman.2010.08.010
[2] Aryanto, V. D. W., Wismantoro, Y. and Widyatmoko, K. 2018. Implementing Eco-Innovation by Utilizing the Internet to Enhance Firm’s Marketing Performance: Study of Green Batik Small and Medium Enterprises in Indonesia. International Journal of E-Business Research, 14(1). DOI:https://doi.org/10.4018/IJEBR.2018010102
[3] Atkinson, G., Dietz, S. and Neumayer, E. 2007. Handbook of Sustainable Development. Handbook of Sustainable Development. DOI:https://doi.org/10.1093/erae/jbv009
[4] Chumakova, O.V. 2018. Recreational Potential and Regional Differentiation of Tourism Industry Enterprises in the EU. Journal of Environmental Management and Tourism, 8(32): 1651-1663. DOI:https://doi.org/10.14505/jemt.v9.8(32).03
[5] Deveau, B.J. 2015. SWOT: Time to Drop the Negatives and SOAR SWOT. Masters Thesis. DOI:https://doi.org/10.1017/CBO9781107415324.004
[6] Evstratova, T.A.; Kabanova, E. E.; Vetrova, E. A.; Kataeva, V. I. 2019. Designing the Tourist and Recreational Image of the Territory. The Example of the Zaryadye Park. Journal of Environmental Management and Tourism, 7(39): 1609–1616. DOI:https://doi.org/10.14505//jemt.10.7(39).18
[7] Gopalan, R., and Narayan, B. 2010. Improving Customer Experience in Tourism: A Framework for Stakeholder Collaboration. Socio-Economic Planning Sciences, 44(2): 100-112. DOI:https://doi.org/10.1016/j.seps.2009.11.001
[8] Graus, P. 2017. Place and Placelessness Revisited. Urban Policy and Research, 35(3): 369-371 DOI:https://doi.org/10.1080/08111146.2017.1329802
[9] Haryanto, J. T. 2014. Model Pengembangan Ekowisata dalam Mendukung Kemandirian Ekonomi Daerah Studi Kasus Provinsi DIY. Jurnal Kawistara, 4(3). DOI:https://doi.org/10.22146/kawistara.6383
[10] Hermana, B. 2006. Mendorong Daya Saing di Era Informasi dan Globalisasi: Pemanfaatan Modal Intelektual dan Teknologi Informasi Sebagai Basis Inovasi di Perusahaan. Posisi Indonesia di Lingkungan Global. Universitas Gunadarma. (in Indonesian)
[11] Kemenpar. 2016. Pembangunan Destinasi Pariwisata Prioritas 2016 - 2019. Rapat Koordinasi Nasional Kementerian Pariwisata “Akselerasi Pembangunan Kepariwisataan dalam Rangka Pencapaian Target 12 Juta Wisman dan 260 Juta Wisnus 2016.” (in Indonesian)
[12] Khavarian-Garmsir, A.R., Stavros, J.M. and Saraei, M. H. 2017. Strategic Planning for Tourism Development with a Focus on Muharram Ceremony Using Soar Framework: A Case Study of Yazd Province In Iran. Event Management, 21(1): 119-129. DOI:https://doi.org/10.3727/152599517X14809630271311
[13] Khavarian-Garmsir, A. R., and Zare, S.M. 2015. SOAR Framework as a New Model for the Strategic Planning of Sustainable Tourism. Tourism Planning and Development, 12(3): 321-332. DOI:https://doi.org/10.1080/21568316.2014.960595
[14] Nasibulina, A. 2017. Education for Sustainable Development. Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 498): 947-954. DOI:https://doi.org/10.1007/978-3-319-42070-7_87
[15] Nasir, H. 2017. Penguatan Pembangunan Ekonomi Berkelanjutan Melalui UMKM Dan Koperasi Dalam Masyarakat Pedesaan (Studi Kasus: Petani Madu Hutan Di Taman Nasional Ujung Kulon). JURNAL SOSIAL POLITIK, 3(2): 122-138. DOI:https://doi.org/10.22219/sospol.v3i2.5060 (in Indonesian)
[16] Pamungkas, P.T. 2015. Pengaruh Modal, Kualitas Sumber Daya Manusia (SDM) dan Promosi Terhadap Pemberdayaan UMKM (Studi Kasus pada Pemilik Usaha di Sekitar Pasar Babadan, Ungaran). Journal of Management. (in Indonesian)
[17] Perda Kabupaten Pekalongan Nomor 2 Tahun 2011. 2011. (in Indonesian)
[18] Perda Kabupaten Pekalongan Nomor 9 Tahun 2010. 2009. (in Indonesian)
[19] Reynolds, P.C., and Braithwaite, D. 2001. Towards a Conceptual Framework for Wildlife Tourism. Tourism Management, 22(1): 31- 42. DOI https://doi.org/10.1016/S0261-5177(00)00018-2
[20] Snyman, S. L. 2012. The Role of Tourism Employment in Poverty Reduction and Community Perceptions of Conservation and Tourism in Southern Africa. Journal of Sustainable Tourism, 20(3): 395-416. DOI:https://doi.org/10.1080/09669582.2012.657202
[21] Subiyanto, B. 2015. Peran Ilmu Pengetahuan dan Teknologi Untuk Menghadapi Masyarakat Ekonomi Asean (MEA) in Seminar Nasional MAPEKI 2015. (in Indonesian)
[22] Susanto, and Nuryakin. 2018. How Do Service Quality and Satisfaction Enhancing Customer Loyalty in Indonesia Hospital? Quality - Access to Success.
[23] Susilowati, MG. W.K., Rahutami, A.I. and Winarno, A.R.D. 2015. The Development of Self- Helping Model for Poverty Alleviation on the Productive Poor Group. Journal of Economics, Business and Management, 3(7): 725-730. DOI:https://doi.org/10.7763/joebm.2015.v3.274
[24] Syarifah, A., and Fauziyah. 2017. Pengaruh Adopsi Teknologi Informasi pada Peningkatan Daya Siang Usaha Kecil Dan Menengah (Studi pada UKM Di Wilayah Daerah Istimewa Yogyakarta). Jurnal Manajemen Dan Bisnis. (in Indonesian)
[25] Triarchi, E., and Karamanis, K. 2017. Alternative Tourism Development: A Theoretical Background. World Journal of Business and Management, 3(1): 35-54. DOI:https://doi.org/10.5296/wjbm.v3i1.11198
[26] Undang-Undang No. 20 Tahun 2008. 2008. Tentang: Usaha,Mikro,Kecil dan Menengah. Sekretariat Negara. Jakarta. (in Indonesian)
[27] Walfajri, Maizal. 2018. Jumlah Pelaku UMKM di 2018 Diprediksi Mencapai 58,97 Juta Orang. Kontan, 2018. (in Indonesian)
[28] Zarestky, J., and Cole, C.S.. 2017. Strengths, Opportunities, Aspirations, and Results: An Emerging Approach to Organization Development. New Horizons in Adult Education and Human Resource Development. DOI:https://doi.org/10.1002/nha3.2016
Published
2020-02-26
How to Cite
SUSILOWATI, MG Westri Kekalih; WAHYUNINGDYAH, Retno Yustini; KURNIASARI, Widuri. Developing Ecotourism and its Supporting MSMs Using Performance, Opportunity and Results Analysis. Case Study in Pekalongan Regency, Indonesia. Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 8, p. 1947-1955, feb. 2020. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/4413>. Date accessed: 27 may 2022. doi: https://doi.org/10.14505//jemt.v10.8(40).24.