How Guest Perceived Green Hotel Practice. A Study of Indonesia
Abstract
Increasing awareness toward environmental conservation brings up the green hotel practice being applied into hotel daily operation. All the green practice done by the hotel supposedly beneficial for the environment without harming the service quality given to the guest. In fact, result from some studies has shown that not all guests have good perception towards green hotel practices. In regards with Indonesia, there are limited studies exploring the relationship between hotel guests and green hotel practice. This study tries to find out about how the guest perceived the green hotel practices. This study also exploring which green hotel attributes that most appealing to the guests. The survey was conducted in two major cities in Indonesia: Jakarta and Bandung. This study collect data with convenience sampling method and use descriptive analysis to explain it. The findings show that guest have positive attitude toward green hotel practice as long as their convenience and comfort during stay are not disturbed, and the price of the service are not increase because of green hotel practice. Based on the findings, it can be said that guest’s attitude is positive toward green hotel practice in Indonesia.
References
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[2] Association, G. H. 2011. why should hotels be green ? What Are Green Hotels ? GHA’ s Goals. Retrieved July 9, 2011. Available at: http://greenhotels.com/index.php
[3] Azila, N., Noor, M., Shaari, H., and Kumar, D. 2014. Exploring Tourists Intention To Stay At Green Hotel: the Influences of Environmental Attitudes and Hotel Attributes. The Macrotheme Review, 3(7): 33. Available at: http://macrotheme.com/yahoo_site_admin/assets/docs/2MR37Gh.19345554.pdf
[4] Baker, M. A., Davis, E. A., and Weaver, P. A. 2014. Eco-friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels. Cornell Hospitality Quarterly, 55(1): 89–99. DOI:https://doi.org/10.1177/1938965513504483
[5] Balaji, M. S., Jiang, Y., and Jha, S. 2019. Green hotel adoption: a personal choice or social pressure? International Journal of Contemporary Hospitality Management, 31(8): 3287–3305. DOI:https://doi.org/10.1108/IJCHM-09-2018-0742
[6] Chan, E. S. W. 2013. Gap analysis of green hotel marketing. International Journal of Contemporary Hospitality Management (Vol. 25). DOI:https://doi.org/10.1108/ijchm-09-2012-0156
[7] Chen, R. J. C. 2011. The Facts of the Weather Extreme Events in the United States : Is there a Trend ?, 4(4): 14–21. DOI:https://doi.org/10.5539/jsd.v4n4p14
[8] Chen, R. J. C. 2015. From sustainability to customer loyalty: A case of full service hotels’ guests. Journal of Retailing and Consumer Services, 22: 261–265. DOI:https://doi.org/10.1016/j.jretconser.2014.08.007
[9] Dimara, E., Manganari, E., and Skuras, D. (2015). Consumers ’ willingness to pay premium for green hotels : Fact or Fad ? Consumers’ willingness to pay premium for green hotels : Fact or Fad ? Proceedings International Marketing Trends Conference 2015., 16.
[10] Erdogan, N., and Baris, E. 2007. Environmental protection programs and conservation practices of hotels in Ankara, Turkey. Tourism Management, 28(2): 604–614. DOI:https://doi.org/10.1016/j.tourman.2006.07.003
[11] Grönroos, C. 1984. A Service Quality Model and Its Marketing Implications, 36–44.
[12] Han, H., Hsu, L. T. (Jane), and Lee, J. S. 2009. Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4): 519–528. DOI:https://doi.org/10.1016/j.ijhm.2009.02.004
[13] Han, H., Hsu, L. T. J., Lee, J. S., and Sheu, C. 2011. Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2): 345–355. DOI:https://doi.org/10.1016/j.ijhm.2010.07.008
[14] Jhonson, M. 2011. Using the Loyalty Program to Drive the Customer Experience. Available at: https://www.hotelexecutive.com/feature_focus/2726/using-the-loyalty-program-to-drive-the-customer-experience
[15] Jiang, Y., and Gao, Y. 2019. Factors that Influence Potential Green Hotel Customers’ Decision-making Process–Evidence from China. Journal of China Tourism Research, 15(4): 455–477. DOI:https://doi.org/10.1080/19388160.2018.1558139
[16] Lanjewar, J. 2015. Green Initiative by Hotels. Sai Om Journal of Commerce & Management, 2(1): 42–48.
[17] Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A., and Zeriti A. 2013. Resources and capabilities as drivers of hotel environmental marketing strategy : Implications for competitive advantage and performance. Tourism Management, 35: 94–110.
[18] Lusch, R. F., and Vargo, S. L. 2006. Service-dominant logic: Reactions, reflections and refinements. Marketing Theory, 6(3): 281–288. DOI:https://doi.org/10.1177/1470593106066781
[19] Manaktola, K., and Jauhari, V. 2007. Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management (Vol. 19). DOI:https://doi.org/10.1108/09596110710757534
[20] Millar, M., Mayer, K. J., and Baloglu, S. (2012). Importance of Green Hotel Attributes to Business and Leisure Travelers. Journal of Hospitality Marketing and Management, 21(4): 395–413. DOI:https://doi.org/10.1080/19368623.2012.624294
[21] Parasuraman, A., Zeithaml, V. A., and Berry, L. L. 1985. A Conceptual Model of Service Quality and Its Implications for Future Research. The Journal of Marketing, 49(4): 41–50.
[22] Parasuraman, A., Zeithaml, V. A., and Berry, L. L. 1988. SERVQUAL : A Multiple-Item Scale For Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1): 12–40.
[23] Sekaran, U., and Bougie, R. 2013. Research methods for business (6th Edition). John Wiley & Sond Ltd.
[24] Tanford, S., and Malek, K. 2015. Segmentation of Reward Program Members to Increase Customer Loyalty: The Role of Attitudes Towards Green Hotel Practices. Journal of Hospitality Marketing and Management, 24(3): 314–343. DOI:https://doi.org/10.1080/19368623.2014.907759
[25] Standard 2016. Asean Green Hotel Standard. The Asean Secretariat. Available at: http://www.asean.org/wp-content/uploads/2012/05/ASEAN-Green-Hotel-Standard.pdf
[26] Teng, Y. M., Wu, K. S., and Liu, H. H. 2013. Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel. Journal of Hospitality and Tourism Research, 39(3): 299–315. DOI:https://doi.org/10.1177/1096348012471383
[27] Ting, C. Te, Hsieh, C. M., Chang, H. P., and Chen, H. S. 2019. Environmental consciousness and green customer behavior: The moderating roles of incentive mechanisms. Sustainability (Switzerland), 11(3). DOI:https://doi.org/10.3390/su11030819
[28] Trang, H. L. T., Lee, J. S., and Han, H. 2019 How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam. Journal of Travel and Tourism Marketing, 36(1): 14–28. DOI:https://doi.org/10.1080/10548408.2018.1486782
[29] Wang, C. J., and Tseng, K. J. 2019. Effects of selected positive resources on hospitality service quality: Themediating role of work engagement. Sustainability (Switzerland), 11(8). DOI:https://doi.org/10.3390/su11082320
[30] Zhang, J.J., Joglekar, N.R., and Verma, R. 2012. Exploring Resource Efficiency Benchmarks for Environmental Sustainability. Cornell Hospitality Quarterly, 53 (3): 229–241.
[31] Zeithaml, V. A., Parasuraman, A., and Malhotra, A. 2002. Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4): 362–375. DOI: https://doi.org/10.1177/009207002236911
[32] Zelman, J. 2011. Green Hotels : Eco-Friendly Hospitality Must Strike A Balance. Retrieved July 25, 2017, Available at: https://www.huffpost.com/entry/green-hotels-ecofriendly-_b_826805
Published
2020-02-22
How to Cite
LEMY, Diena Mutiara; BRIAN, Reagan; PAH, Jacob Ganef.
How Guest Perceived Green Hotel Practice. A Study of Indonesia.
Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 8, p. 1767-1778, feb. 2020.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/4388>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.14505//jemt.v10.8(40).07.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.