AN ATTEMPT AT THE COMPARATIVE ANALYSIS OF FOREIGN AND RUSSIAN STYLE OF ADVERTIZING TRAVEL SERVICES
Abstract
In this paper, the specifics of advertizing travel services are analyzed, as it is represented in different countries. The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of Russia, as well. We have defined the specifics of advertizing, aimed at European, Asian, American and Russian consumers. Some problematic points have been detected in the advertizing messages, designed by Russian travel agencies. We give the analysis of the advertizing messages employed in the Russian advertizing of travel services, using particular examples, created by a travel agency and placed in the social network “Vkontakte”.References
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[5] Doob, L.W. (1935). Propaganda. Its Psychology and Technique. New York: Holt.
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[7] Carter, G. (1991). The Effective Advertizing. Moscow: Progress.
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[16] Felser, G. (2009). The Psychology of the Consumer and Advertizing. Kharkov: The Center for Humanities Studies.
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[18] Tsenyov, V.V. (2007). The Psychology of Advertizing. Advertizing, the NLP and the 25th Frame. Saint Petersburg: Rech.
[19] Shumilova, Y.A. (2011). Advertizing in Socio-Cultural Context and Tourism. Tyumen: The Tyumen State University Press.
*** Grandifer. (2012, December, 12). Seven Recommendations on Placing Advertisements in the “Vkontakte” Communities [Blog post]. Retrieved February 20, 2015, from http://grandifer.ru/socialnetworking/7-sovetov-po-reklame-vkontakte-vk.html
Published
2016-11-16
How to Cite
KURBATSKAYA, Tatyana Borisovna; DOBROTVORSKAYA, Svetlana Georgievna; USTYN, Pavel Nikolayevich.
AN ATTEMPT AT THE COMPARATIVE ANALYSIS OF FOREIGN AND RUSSIAN STYLE OF ADVERTIZING TRAVEL SERVICES.
Journal of Environmental Management and Tourism, [S.l.], v. 6, n. 2, p. 218-227, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/421>. Date accessed: 21 nov. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
Advertizing; symbols; psychological influence; images
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.