Improvement of Digital Technology in the Tourism Sector

Elena Yurievna NIKOLSKAYA; Vyacheslav Anatolievich LEPESHKIN; Ekaterina Arturovna BLINOVA; Ivan Petrovich KULGACHEV; Sergey Viktorovich ILKEVICH

doi:10.14505//jemt.v10.6(38).01

Elena Yurievna NIKOLSKAYA Plekhanov Russian University of Economics, Russian Federation
Vyacheslav Anatolievich LEPESHKIN Plekhanov Russian University of Economics, Russian Federation
Ekaterina Arturovna BLINOVA Plekhanov Russian University of Economics, Russian Federation
Ivan Petrovich KULGACHEV Moscow State Institute for Tourism Industry n.a. Yu.Senkevich, Russian Federation
Sergey Viktorovich ILKEVICH Financial University under the Government of the Russian Federation, Russian Federation

DOI: https://doi.org/10.14505//jemt.v10.6(38).01

Abstract

The article deals with the development of approaches to the improvement of digital technology in the tourism sector. It is revealed that the improvement of digital technology in the tourism sector acquires a variety of manifestation forms, which include online purchase of ready-made tours formed by tour operators, as well as the development and implementation of mobile applications, designed, among other things, for tourists, digitalization of self-designed tours through the creation of online schools for novice travelers. It is proved that the digitalization of tourism will be accompanied by a further process of displacement of traditional companies with offline offices from the tourist market, and the development of tours designed according to the parameters individually set by each specific client. Consequently, tourist organizations, which will be able to provide to consumers best customization in the provision of tourist services, will gain competitive advantages.

References

[1] Aniskin, V.N., Busygina, A.L., and Zamara. E.V. 2019. Optimizaciya processa podgotovki specialistov po turizmu v usloviyah cifrovoj ekonomiki [Optimization of the training process of specialists in tourism in the context of the digital economy]. Azimut of Scientific Research: Pedagogy and Psychology, 8(1)-(26): 29-32.
[2] Blokhina, O.A., Beketova, O.N., Kuzmina, E.E., Lebedeva, O.E., and Podzorova, M.I. 2018. Improving the technology of innovation systems management at an enterprise. International Journal of Civil Engineering and Technology, 9(13): 137-143.
[3] Kleiman, A.A., and Babanchikova, O.A. 2017. O sovershenstvovanii informacionno-kommunikacionnyh tekhnologij v turizme v usloviyah perekhoda k cifrovoj ekonomike [On the improvement of information and communication technology in tourism in the transition to the digital economy]. Bulletin of the Russian International Academy for Tourism, 4(44): 26-30.
[4] Latortsev, A.A. 2017. Primenenie tezhnologii blokchejn v mirovoj ekonomike, upravlenii, industrii turizma i obrazovanii [Application of blockchain technology in the world economy, management, tourism industry, and education]. Economics and Entrepreneurship, 12-4 (89): 1228-1230.
[5] Levchenko, T.P., Koryagina, E.V., Rassokhina, T.V., Shabalina, N.V., and Lebedeva, O.E. 2018. A project-based approach to ensuring the competitiveness of a region's tourism-recreation complex. Journal of Environmental Management and Tourism, 9-8(32): 1707-1713.
[6] Morozov, M.A., and Morozova, N.S. 2018. Novaya paradigma razvitiya turizma i industrii gostepriimstva v usloviyah cifrovoj ekonomiki [A new paradigm of tourism and hospitality industry development in the context of the digital economy]. Bulletin of the Russian New University. Series: Man and Society 1: 135-141.
[7] Nikiforov, A.I., Ryazanova, N.Ye., Shishanova, E.I., Lyzhin, D.N., and Lebedeva, O.Ye. 2018. Economic and legal support for the use of coastal territories in a tourism-recreation sector. International Journal of Civil Engineering and Technology, 9(13): 1048-1054.
[8] Nikolskaya, E.Yu., Kovaleva, N.I., Uspenskaya, M.E., Makshakova, N.I., Lysoivanenko, E.N., and Lebedev, K.A. 2018. Innovative quality improvements in hotel services. European Research Studies Journal, 21(2): 489-498.
[9] Nikolskaya, E.Yu., Lepeshkin, V.A., Kulgachev, I.P., Popov, L.A., Romanova, M.M., and Lebedev, K.A. 2018. Methodological approaches to assessing the innovative potential of enterprises in the hotel business. Espacios, 39(27): 30.
[10] Parshin, V.Ya., and Parshina, M.V. 2019. Cifrovye tekhnologii kak instrument, vliyayushchij na potrebitel'skij vybor v sfere turizma [Digital technology as a tool influencing consumer choice in tourism]. Education and Science in Russia and Abroad, 2(50): 495-500.
[11] Shakhmametev, A.A., Strelets, I.A., and Lebedev K.A. 2018. Strategic mechanisms for the future development of the international e-commerce market. Espacios, 39 (27): 21.
[12] Usacheva, E.A. 2018. Marketingovye tekhnologii v razvitii turizma v regione [Marketing technology in tourism development in the region]. Proceedings of the North-West Institute of Management, 9(4)-(36): 306-313