ANALYSIS OF CO-CREATION EXPERIENCE TOWARDS A CREATIVE CITY AS A TOURISM DESTINATION AND ITS IMPACT ON REVISIT INTENTION
Abstract
Creation of a creative city requires a major role of all stakeholders. It should be in the context of making the creative city as a tourism destination. Tourists play an active role through collaboration with travel and other tourism related business entrepreneurs. Co-creation experience can become a model that promotes cooperation through creative activities between travel business propriators with tourists. The purpose of this study was to investigate the effect of co-creation experience on a creative city as a tourism destination, as well as its impacts on travelers’ intention to revisit the city of Bandung. This research employed descriptive analysis and verification methods. The size of population was 5,627,421 people and the size of the sample was 390 people. Data source consisted of secondary and primary data. The data collecting techniques consisted of interviews, observations, questionnaires, and literature review.This study utilized Structural Equation Model (SEM) with AMOS program version 21 for IBM. Results of the study revealed that the implementation of co-creation experience is good. Bandung as atourism destination is considered perfect in creativity; and the number of tourists who intend to revisit Bandung is high, meaning that Bandung is a good place to revisit. Co-creation experience gives positive influence on creative city as a tourism destination. A creative city- as a tourism destination contributes positively on the attitude of the tourists. Co-creation experience has a positive influence on revisit intention of an individual.
References
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*** Instruksi Presiden Nomor 6 Tahun 2009 tentang Pengembangan Ekonomi Kreatif.
*** Ismayanti. 2010. Pengantar Pariwisata. Jakarta: PT Gramedia Widiasarana Indonesia.
*** Directorate of Tourism Investment Destination Planning – Ministry of Tourism and Creative Economy. 2013. Creative Zone Development. Jakarta.
*** Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Kota Bandung Tahun 2014 – 2028.
*** Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.
[2] Arikunto, S. (2013). Prosedur Penelitian, Jakarta: PT Rineka Cipta.
[3] Baker, D.A, Crompton, J.L. (2000). Quality, satisfaction and behavioral intentions, Annals of Tourism Research, 27(3): 785 – 804.
[4] Buhalis, D. (2000). Marketing the competitive destination of the future, Tourism Management, 21(1): 97-116.
[5] Bunnag, T. (2014). Volatility analysis of international tourist arrival growth rates to Thailand using Garch and GJR model, Journal of Environmental Management and Tourism, (Volume V, Summer), 1(9): 70-83. doi:10.14505/jemt.v5.1(9).06. Available from: http://www.asers.eu/ journals/jemt/curent-issue
[6] Chang, Lan-lan. (2013). Influencing Factors on Creative Tourists’ Revisiting Intentions. The Roles of Motivation, Experience and Perceived Value, Clemson University.
[7] Black, H. (2010). Multivariate Analysis.10th Edition. Pearson Education.
[8] Humphreys, H. (2012). The Business of Tourism. England: Pearson.
[9] Indrawan, R. (2014). Metodologi Penelitian. Bandung: PT Refika Aditama.
[10] Jager, K. (2009). Co-Creation as a Strategic Element of Tourism Destination Competitiveness.
[11] Joynathsing, C. (2010). Understanding the Behavioral Intention of European Tourist. International Research Symposium in Service Management.
[12] Kanuk; S. (2008). Perilaku Konsumen. PT Indeks.
[13] Kartajaya, H. (2009). Markplus on Strategy. New wave marketing. Jakarta: PT Gramedia Pustaka Utama.
[14] Kertajaya, H. (2013). Tourism Marketing 3.0. Jakarta: PT Gramedia Pustaka Utama.
[15] Kotler, P.; Kevin, L.K. (2009). Manajemen Pemasaran. Jakarta: Erlangga.
[16] Kotler, P., Bowen, J., Makens, J. (2010). Marketing for Hospitality and Tourism. England: Pearson.
[17] Kusnendi. (2008). Model-Model Persamaan Struktural. Bandung: Alfabeta.
[18] Latan, H. (2013). Model Persamaan Struktural: Teori dan Implementasi Amos. Bandung: Alfabeta.
[19] Luo, S.J., Hsieh, L.Y. (2013). Reconstructing Revisit Intention Scale in Tourism, Journal of Applied Sciences, 13: 3638 - 3648. DOI: 10.3923/jas.2013.3638.3648, URL: http://scialert.net/abstract/?doi=jas. 2013.3638.3648
[20] Lee, J., Xie, K.L. (2009). Cognitive Destination Image, Destination Personality and Behavioral Intention: An Integrated Perspective of Destination Branding. Research Article The Hongkong Polytechnic University and Temple University. Available at http://scholarworks.umass.edu/gradconf_hospitality/ 2011/Presentation/67/
[21] Lee, M., Cunningham, L. (2001). A cost/benefit approach to understanding service quality. Journal of Service Marketing, 15(2): 113 – 130. DOI: http://dx.doi.org/10.1108/08876040110387917
[22] Lovelock; M. (2011). Pemasaran Jasa. Jakarta : Erlangga.
[23] Majboub, W. (2014). Co-creation of value or co-creation of experience? Interrogations in the field of cultural tourism. International Journal of Safety and Security in Tourism, 7: 12-31.
[24] McCarthy, J.E. (1964). Basic Marketing. A Managerial Approach. Homewood, IL: Irwin.
[25] Mill, R.C., Morrison, A. (2012). The Tourism System, 7th Edition. Kendall Hunt Publishing.
[26] Moelyono, M. (2010). Menggerakan Ekonomi Kreatif. Jakarta: Rajagrafindo Persada.
[27] Morrison, A. (2013). Marketing and Managing Tourism Destination. New York: Routledge.
[28] Morrison, A. (2010). Hospitality and Travel Marketing. Clifton Park, New York: Cengage.
[29] Mulyana, B. (2011). Pengembangan Kota Bogor Sebagai Destinasi Pariwisata Internasional.
[30] Nurhanan S., Abdul R., Malliga, M., Mazlina, M. (2013). Co-Creating Experience Value: The Next Practice of Value Creation towards Online Repurchasing Intention in Tourism Services, 4th International Conference on Business and Economic Research (4th ICBER 2013) 04 - 05 March 2013
[31] Oliveira, E. (2013). Digital complexity in destination branding: a preliminary analysis to destination Portugal, Journal of Environmental Management and Tourism, (Volume IV, Winter), 2(8):65-76. doi:10.14505/jemt.v4.2(8).02. Available from: http://www.asers.eu/ journals/jemt/curent-issue
[32] Pitana, D. (2009). Pengantar Ilmu Pariwisata. Yogyakarta: Andi.
[33] Prahalad and Ramaswany. 2004. Co-creation Experience: The Next Practice in Value Creation.
[34] Ramadlani, H. 2013. Determinants of Tourist Revisit Intention to Kota Batu. University of Brawijaya.
[35] Santoso, S. (2014). Konsep Dasar dan Aplikasi SEM dengan AMOS 22. Jakarta: PT Elex Media Komputindo.
[36] Schebal, C. (2011). Evaluation of Tourist Destination Attractivness. Available at: http://web2.vslg.cz/ fotogalerie/acta_logistica/2013/2-cislo/2_schejbal.pdf
[37] Sugiama, G. (2014). Pengembangan Bisnis dan Pemasaran Aset Pariwisata. Bandung: Guardaya Intimarta.
[38] Sugiyono. (2009). Metode Penelitian Bisnis. Bandung: Alfabeta.
[39] Sugiyono. (2014). Metode Penelitian Kuantitaf Kualitatif dan R&D. Bandung: Alfabeta.
[40] Sugiyono. (2014). Statistika untuk Penelitian. Bandung: Alfabeta.
[41] Sunaryo, B. (2013). Kebijakan Pengembangan Destinasi Pariwisata. Yogyakarta: Gava Media.
[42] Suryana. (2013). Ekonomi Kreatif. Jakarta: Salemba.
[43] Tjiptono, F. (2012). Pemasaran Strategik. Yogyakarta: Andi.
[44] Tsai, W.C. 2012. A study of consumer behavioral intention to use e-books. The technology acceptance model perspetive. Innovative Marketing, 8(4): 55-66.
[45] Tondobala, L. (2012). Kelayakan pusat Kota Manado sebagai destinasi Pariwisata. Media Matrasain, Volume 9, Issue 3, online, available at: http://ejournal.unsrat.ac.id/index.php/jmm/article/view/679
[46] Wijanto. 2008. Structural Equation Model dengan Lisrel. Yogyakarta: Graha Ilmu.
[47] Wright, Bradley. 1998. Behavioral Intention and Opportunities among Homeless Individuals: A Reinterpretation of the Theory of Reasoned Action. Social Psychology, 61(4): 271-286
[48] Yoeti, O. (2005). Perencanaan Strategis Pemasaran Daerah Tujuan Wisata. Jakarta: PT Pradnya Paramita.
*** Instruksi Presiden Nomor 6 Tahun 2009 tentang Pengembangan Ekonomi Kreatif.
*** Ismayanti. 2010. Pengantar Pariwisata. Jakarta: PT Gramedia Widiasarana Indonesia.
*** Directorate of Tourism Investment Destination Planning – Ministry of Tourism and Creative Economy. 2013. Creative Zone Development. Jakarta.
*** Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Kota Bandung Tahun 2014 – 2028.
*** Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.
Published
2016-11-16
How to Cite
HURRIYATI, Ratih; SOFWAN, Dara Myrna Pusparani.
ANALYSIS OF CO-CREATION EXPERIENCE TOWARDS A CREATIVE CITY AS A TOURISM DESTINATION AND ITS IMPACT ON REVISIT INTENTION.
Journal of Environmental Management and Tourism, [S.l.], v. 6, n. 2, p. 179-190, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/417>. Date accessed: 21 nov. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
co-creation experience; tourism destinations; revisit intention
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.