AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC
Abstract
Using promotional tools with an emphasis on e-communication instruments is an integral part of modern marketing strategy of companies, firms and organisations. An analysis of their use in the area of culture – aimed at cultural heritage monuments and pilgrimage sites - isalso topical taking into consideration all target groups. This article examines the use of e-communication tools with an emphasis on social networks when promoting selected cultural heritage monuments and pilgrimage sites according to a designed e- communication model. The results of the analysis indicate a below average and insufficient use of e-communication tools, mainly social networks when promoting selected cultural heritage monuments and pilgrimage sites in the Prešov region in the east of the Slovak Republic.References
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[5] Herbuś, A., and Ślusarczyk, B. (2012). The use of corporate social responsibility idea in business management. In: Polish Journal of Management Studies, Volume 6.
[6] Jeleňová, I. (2014). Využívanie sociálnych sietí samosprávnymi krajmi na komunikáciu s občanom. In: Ľudský kapitál a spoločnosť. Zborník príspevkov z medzinárodnej vedeckej konferencie. Košice: Univerzita Pavla Jozefa Šafárika v Košiciach, Fakulta verejnej správy, pp. 163-167.
[7] Karas, L., and Ferencova, M. (2010). The survey of attitudes of students of management toward travel tour prices.In: Polish Journal of Management Studies, Volume2.
[8] Kotler, Ph., Keller, K.L. (2007). Marketing management. 14. vyd. Praha: Grada Publishing, a.s.
[9] Levinson, J.C. (2011). Guerilla marketing: Nejúčinnějšía finančněnenáročný marketing. Brno: Computer Press, a.s.
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[12] Scearce, D., Kasper, G., Grant, H.M. (2010). Workingwikily, Stanford Social Innovation Review, Volume 8, No. 3, www.ssireview.org/articles/entry/working_wikily
[13] Simionescu, S. (2014). Particular features of the revenue and expenditure in tourism activities of travel agencies, Journal of Environmental Management and Tourism, Volume V, 1(9): 63-69.
[14] Taylor, R., King, F., Nelson, G. (2012). Student Learning Through Social Media. Journal of Sociological Research, Volume 3, No. 2.
[15] Traedaway, CH., Smith, M. (2012). Facebook Marketing: An hour a day. 2nd Edition. Indiana: John Wiley & Sons, Inc.
Published
2016-11-15
How to Cite
FERENCOVÁ, Martina; MIŠENČÍKOVÁ, Veronika; KOT, Sebastian.
AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC.
Journal of Environmental Management and Tourism, [S.l.], v. 5, n. 2, p. 223-229, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/405>. Date accessed: 19 apr. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
cultural heritage monuments; pilgrimage sites; promotional tools; social networks
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.