AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC

  • Martina FERENCOVÁ Faculty of Public Administration, Pavol Jozef Šafárik University in Košice
  • Veronika MIŠENČÍKOVÁ Roman Catholic Archbishopric Košice
  • Sebastian KOT The Management Faculty, Czestochowa UT

Abstract

Using promotional tools with an emphasis on e-communication instruments is an integral part of modern marketing strategy of companies, firms and organisations. An analysis of their use in the area of culture – aimed at cultural heritage monuments and pilgrimage sites - isalso topical taking into consideration all target groups. This article examines the use of e-communication tools with an emphasis on social networks when promoting selected cultural heritage monuments and pilgrimage sites according to a designed e- communication model. The results of the analysis indicate a below average and insufficient use of e-communication tools, mainly social networks when promoting selected cultural heritage monuments and pilgrimage sites in the Prešov region in the east of the Slovak Republic.

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Published
2016-11-15
How to Cite
FERENCOVÁ, Martina; MIŠENČÍKOVÁ, Veronika; KOT, Sebastian. AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC. Journal of Environmental Management and Tourism, [S.l.], v. 5, n. 2, p. 223-229, nov. 2016. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/405>. Date accessed: 24 june 2024.
Section
Journal of Environmental Management and Tourism

Keywords

cultural heritage monuments; pilgrimage sites; promotional tools; social networks