Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises

Irina Vladimirovna HRISTOFOROVA; Lyudmila Vladimirovna SILCHEVA; Tatiana Nikolaevna ARKHIPOVA; Alexandra Borisovna DEMENKOVA; Elena Yurievna NIKOLSKAYA

doi:10.14505//jemt.10.4(36).13

Irina Vladimirovna HRISTOFOROVA State Educational Institution of Higher Education Moscow Region “University of Technology” Russian Federation
Lyudmila Vladimirovna SILCHEVA State Educational Institution of Higher Education Moscow Region “University of Technology” Russian Federation
Tatiana Nikolaevna ARKHIPOVA State Educational Institution of Higher Education Moscow Region “University of Technology” Russian Federation
Alexandra Borisovna DEMENKOVA State Educational Institution of Higher Education Moscow Region “University of Technology” Russian Federation
Elena Yurievna NIKOLSKAYA Plekhanov Russian University of Economics, Russian Federation

DOI: https://doi.org/10.14505//jemt.10.4(36).13

Abstract

The article is devoted to the improvement of marketing communications in tourism and hospitality enterprises. It has been established that digital technologies used in marketing communications of tourism and hospitality enterprises will, in the nearest future, aim to create new forms of interaction with the audience. It has been proved that the crowd marketing method within integrated marketing communications, which accomplishes tasks comprehensively, could be of help in this regard. It has been determined that for the improvement of efficiency of marketing communications in the tourism and hospitality industry, it is of vital importance to invest in new digital channels of communication with the current and potential clients, to form new forms of relations for the exploration of new possibilities, to offer generous benefits for the attraction of consumers and to create autonomous and network communities for the solidification of the brand.

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