Strategic Analysis of Development of Medical Tourism Macro-Destinations
Abstract
The article identifies the basic stages of the process of determining strategic objectives of a medical tourism destination. It suggests a range of tools for conducting a SWOT-analysis based on such analytical materials as Medical Tourism Index, World Economic Forum: Travel & Tourism Competitiveness Report, World Economic Forum: The Global Competitiveness Report. It also carries out a SWOT-analysis of macro-destinations of the leading countries in medical tourism.
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[3] Hill, Ch., Jones, G. and Schilling, M. 2012. Strategic Management Theory: An Integrated Approach, 11th ed. Cengage Learning, pp. 560.
[4] Joint Commission International. (n. d.). www.jointcommissioninternational.org/about/
[5] Levytska, I., Korzh, N., Kizyun, A. and Onyschuk, N. 2013. A Strategy for Tourism Regional Development. Vinnytsya
[6] Lunt, N. 2016. Medical Tourism: Treatments, Markets and Health System Implications: A scoping review. OECD. www.oecd.org/els/health-systems/48723982.pdf
[7] Malska, M., Hryschuk, Yu. and Masyuk, O. 2015. Implementing Foreign Experience of Strategic Management of Tourism Development: Opportunities and Prospects for Ukraine. Ekonomichnyi Chasopys-ХХ, 155 (11-12): 78-81.
[8] Medical Tourism Index, 2016. http://www.medicaltourismindex.com/research-knowledge/methodology
[9] Sawaya, J. 2016. How Attractive Is Your Destination For Medical Tourism? http://medicaltourismassociation.com/blog/how-attractive-is-your-destination-for-medical-tourism-the-medical-tourism-index
[10] Stolley, К. and Watson, S. 2012. Medical Tourism. EEIG, pp. 343.
[11] Stoyka, V. and Stoyka, S. 2015. The Role of Strategic Management in Stimulating the Tourism Industry Development. Efektyvna Ekonomika, (2).http://www.economy.nayka.com.ua
[12] The Global Competitiveness Report 2014-2015. World Economic Forum. http://reports.weforum.org/global-competitiveness-report-2014-2015/economies/#economy=GBR
[13] The Global Competitiveness Report 2015-2016. World Economic Forum. http://reports.weforum.org/global-competitiveness-report-2015-2016/economies/#economy=GBR
[14] Travel & Tourism Competitiveness Report 2014-2015. World Economic Forum. http://www3.weforum.org/docs/WEF_TT_Competitiveness_Report_2015.pdf
Published
2019-10-02
How to Cite
BAIEV, Vadim Victorovych et al.
Strategic Analysis of Development of Medical Tourism Macro-Destinations.
Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 4, p. 801-808, oct. 2019.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/3886>. Date accessed: 22 dec. 2024.
doi: https://doi.org/10.14505//jemt.v10.4(36).10.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.