Financial Aspects of Digitalization in the Tourism Industry

Marina ARTAMONOVA; Olga BREDIKHINA; Valery GUSEV; Olga VOSKANYAN; Zhanna GUCHOK; Yulia BUHTEEVA

doi:10.14505//jemt.v10.4(36).05

Marina ARTAMONOVA K.G. Razumovsky Moscow State University of Technologies and Management Russian Federation
Olga BREDIKHINA The Russian Research Institute of Fisheries and Oceanography Russian Federation
Valery GUSEV K.G. Razumovsky Moscow State University of Technologies and Management Russian Federation
Olga VOSKANYAN K.G. Razumovsky Moscow State University of Technologies and Management Russian Federation
Zhanna GUCHOK K.G. Razumovsky Moscow State University of Technologies and Management Russian Federation
Yulia BUHTEEVA K.G. Razumovsky Moscow State University of Technologies and Management Russian Federation

DOI: https://doi.org/10.14505//jemt.v10.4(36).05

Abstract

Each large segment of the market is developing in digital technologies, using them in order to increase sales, brand awareness and create certain trends related to the activities of the company or organization. Tourism, as well as all other players on the world stage, considers digital technologies as the shortest and most effective way to its customers. In the field of tourism, digital promotion is especially important as the end user can be thousands of kilometers from the route of his journey.

Today, 3.5 billion people have access to the Internet. This number includes people of all age groups, with different wages and social status. This indicator is growing every year. If earlier it was believed that the Internet is mainly used by young people, at the moment more and more adults and elderly people, especially abroad, use social networks every day and use the Internet to search for information.

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