IDENTIFYING TOURISTS WITH SUSTAINABLE BEHAVIOUR: A STUDY OF INTERNATIONAL TOURISTS TO THAILAND
AbstractThis study proposed a set of indicators and then measured sustainable behaviour patterns of international tourists to Thailand. A post-visit index based on 12 questions about self-reported practices was used to measure sustainable behaviour with respect to local economy, society and culture, and the environment. Associations between scores on the behavioural index and various other descriptors of tourists were explored using binary- logit regression. Sustainable behaviour was found to be associated with region where a tourist comes from, income level of the country where the tourist resides, profession, duration of stay in the host country, nature of tourist attraction, and whether or not visitors were part of a group tour. Practical policy measures for attracting tourists with more sustainable behaviour as well as modifying those with low sustainability are proposed.
 Boyd, S.W, and Butler, R.W. 1996. Managing Ecotourism: An Opportunity Spectrum Approach.Tourism Management 17, no. 8: 557-66.
 Budeanu, A. 2007. Sustainable Tourist Behaviour - Discussion of Opportunities for Change. International Journal of Consumer Studies 31: 499-508.
 Carr, N. A. 2002. Comparative Analysis of the Behaviour of Domestic and International Young Tourists. Tourism Management 23: 321-25.
 Debbage, K.G. 1991. Spatial Behaviour in a Bahamian Resort.Annals of Tourism Research 18, no. 2: 251-68.
 Dinan, C., and Sargeant, A. 2000. Social Marketing and Sustainable Tourism: Is There a Match?" International Journal of Tourism Research 2: 1-14.
 Dolnicar, S. 2010.Identifying Tourists with Smaller Environmental Footprints. Journal of Sustainable Tourism 18, no. 6: 717-34.
 Dolnicar, S., Crouch, G.I., and Long, P. 2008. Environmental-Friendly Tourists: What Do We Really Know About Them? Journal of Sustainable Tourism 16, no. 2: 197-210.
 Espelt, N.G., and Benito, J.A.D. 2006.Visitors' Behaviour in Heritage Cities: The Case of Girona. Journal of Travel Research 44: 442448.
 Inbakaran, R., and Jackson, M. 2005. Marketing Regional Tourism: How Better to Target and Address Community Attitudes to Tourism." Journal of Vacation Marketing 11, no. 4: 323-39.
 Laesser, C., and Crouch, G.I. 2006. Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia." Journal of Travel Research 44: 397-406.
 Lee, Jin-Soo, Li-Tzang Hsu, Heesup Han, and Yunhi Kim. 2010. Understanding How Consumers View Green Hotels: How a Hotel’s Green Image Can Influence Behavioural Intentions." Journal of Sustainable Tourism 18, no. 7: 901-14.
 Manaktola, K., and Jauhar, V. 2007. Exploring Consumer Attitude and Behaviour towards Green Practices in the Lodging Industry in India." International Journal of Contemporary Hospitality Management 19, no. 5: 364-77.
 Marion, J.L., and Reid, S. E. 2007. Minimising Visitor Impacts to Protected Areas: The Efficacy of Low Impact Education Programmes." Journal of Sustainable Tourism 15, no. 1: 5-27.
 McKercher, B. 2003.Sustainable Tourism Development-Guiding Principles for Planning and Management. Paper presented at the National Seminar on Sustainable Tourism Development, Bishkek, Kyrgyzstan, November 5-9, 2003
 McKercher, B., Weber, K., and du Cros, H. 2008. Rationalising Inappropriate Behaviour at Contested Sites. Journal of Sustainable Tourism 16, no. 4: 369-85.
 McKercher, B., Weber, K., and du Cros, H. 2008. "Rationalising Inappropriate Behaviour at Contested Sites." Journal of Sustainable Tourism 16, no. 4: 369-85.
 Nimrod, G. 2008. Retirement and Tourism: Themes in Retirees' Narratives.Annals of Tourism Research 35, no. 4: 859-78.
 Powell, R.B., and Ham, S.H. 2008. Can Ecotourism Interpretation Really Lead to Pro-Conservation Knowledge, Attitudes and Behaviour? Evidence from the Galapagos Islands. Journal of Sustainable Tourism 16, no. 4: 467-89.
 Ryan, C., and Huyton, J. 2000. Who Is Interested in Aboriginal Tourism in the Northern Territory, Australia? A Cluster Analysis. Journal of Sustainable Tourism 8, no. 1: 53-88.
 Shamsub, H. 2010.Enhancing Sustainable Tourism in Thailand: A Policy Perspective. Edited by Louis Lebel, Sylvia Lorek and Rajesh Daniel, Sustainable Production Consumption Systems. New York: Springer.
 Skourtis, G., Andreou, D., Koniordos, M., and Assiouras, I. 2010. Push Travel Motivations of Japanese and Chinese Travellers to Greece. Spetses, Greece: School of Management and Economy, Department of Tourism Management
 Stanford, D. 2008. Exceptional Visitors': Dimensions of Tourist Responsibility in the Context of New Zealand. Journal of Sustainable Tourism 16, no. 3: 258-75.
 Trisuwan, A. 2010Study of Thai Tourists’ Characteristics in Traveling to Korea. Veridian E – Journal 3, no. 1: 232.
 World Bank. 1992. World Development Report: Development and the Environment. New York: Oxford University Press
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.