Design of a Spa Resort Micro-Logistical Model
Abstract
The paper presents a novel approach to managing spa resort through micro-logistical model, using strategic planning, including the calculation of population development and of target customer groups using regression analysis. The paper proposes also a marketing plan for a new spa center, using marketing tools as part of the executive plan.References
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[8] Pernica, P. 1998. Logistický Management: Teórie a Podniková Praxe (Logistic Management. Theory and practical Experience). Praha, Radix.
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Published
2016-11-10
How to Cite
JABLONSKÁ, Jana et al.
Design of a Spa Resort Micro-Logistical Model.
Journal of Environmental Management and Tourism, [S.l.], v. 7, n. 3, p. 526-537, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/364>. Date accessed: 23 apr. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
logistics; material flow management; spa resort; model
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.