Design of a Spa Resort Micro-Logistical Model
Abstract
The paper presents a novel approach to managing spa resort through micro-logistical model, using strategic planning, including the calculation of population development and of target customer groups using regression analysis. The paper proposes also a marketing plan for a new spa center, using marketing tools as part of the executive plan.References
[1] Čupriková, S. 2006. Návrh stratégie na zmenu štruktúry kúpeľných hostí v Bardejovských Kúpeľoch (Proposed change strategy of the spa client structure in Bardejovske Kupele). (Bc Thesis. Košice; TU Košice).
[2] Čupriková, S. 2008. Využitie marketingového mixu pre zabezpečenie optimálnej štruktúry obsadenosti Bardejovských Kúpeľov pri požadovanej kvalite a zisku (Application of marketing mix for securing the optimal occupancy structure in Bardejovske Kupele taking into consideration of quaolity and profit requirements). (MSc Thesis. TU Košice).
[3] Janočková, J., and Janočko, J. 2013. Tourism management perception for use of renewable energy sources; a case study from the National Park Slovenský Raj, Slovakia. Acta Geoturistica. 4(1): 31-36. Accessible at: http://geotur.tuke.sk/agt2013.html
[4] Malindžák, D. 2010. Models and simulation in logistics, Acta Montanistica Slovaca, 15(1): 1-3, in Slovak.
[5] Malindžák, D. et al. 2007. Teória logistiky (Theory of logistics). Košice, Karnat, Tu, p. 61-62
[6] Marasová D. et al. 2015. Proposal of the Integrated Geothermal Centre Model and its Allocation, Applied Mechanics and Materials: Logistics Development: CLC 2014. 708: 53-58. Accessible at: www.scientific.net
[7] Morrison, M. 1995. Marketing pohostinství a cestovního ruchu (Hospitality and Tourism Marketing). 1st Ed. Praha: Victoria Publishing. 523 s.
[8] Pernica, P. 1998. Logistický Management: Teórie a Podniková Praxe (Logistic Management. Theory and practical Experience). Praha, Radix.
[9] Schejbal, C. 2009. Logistics of Tourism, 1st Edition, College of Logistics, Přerov. (in Czech).
[10] Zvonár, J. et al. 2005. Termoterápia, hydroterápia, balneoterápia, klimatoterápia (Thermotherapy, hydrotherapy, balneotherapy, climatotherapy); (Osveta)
*** Statistical Office of the Slovak Republic. Demography: Structure and mobility of SK citizens (2011) [online]. Updated 04-08-2015. Available at: http://www.statistics.sk/pls/elisw/objekt.send?uic=669&m_sso =2&m so=7&ic=30 and at http://ec.europa.eu/eurostat/tgm/table.do?tab=table&init=1&language=en&pcode=tps 00010& plugin=1
[2] Čupriková, S. 2008. Využitie marketingového mixu pre zabezpečenie optimálnej štruktúry obsadenosti Bardejovských Kúpeľov pri požadovanej kvalite a zisku (Application of marketing mix for securing the optimal occupancy structure in Bardejovske Kupele taking into consideration of quaolity and profit requirements). (MSc Thesis. TU Košice).
[3] Janočková, J., and Janočko, J. 2013. Tourism management perception for use of renewable energy sources; a case study from the National Park Slovenský Raj, Slovakia. Acta Geoturistica. 4(1): 31-36. Accessible at: http://geotur.tuke.sk/agt2013.html
[4] Malindžák, D. 2010. Models and simulation in logistics, Acta Montanistica Slovaca, 15(1): 1-3, in Slovak.
[5] Malindžák, D. et al. 2007. Teória logistiky (Theory of logistics). Košice, Karnat, Tu, p. 61-62
[6] Marasová D. et al. 2015. Proposal of the Integrated Geothermal Centre Model and its Allocation, Applied Mechanics and Materials: Logistics Development: CLC 2014. 708: 53-58. Accessible at: www.scientific.net
[7] Morrison, M. 1995. Marketing pohostinství a cestovního ruchu (Hospitality and Tourism Marketing). 1st Ed. Praha: Victoria Publishing. 523 s.
[8] Pernica, P. 1998. Logistický Management: Teórie a Podniková Praxe (Logistic Management. Theory and practical Experience). Praha, Radix.
[9] Schejbal, C. 2009. Logistics of Tourism, 1st Edition, College of Logistics, Přerov. (in Czech).
[10] Zvonár, J. et al. 2005. Termoterápia, hydroterápia, balneoterápia, klimatoterápia (Thermotherapy, hydrotherapy, balneotherapy, climatotherapy); (Osveta)
*** Statistical Office of the Slovak Republic. Demography: Structure and mobility of SK citizens (2011) [online]. Updated 04-08-2015. Available at: http://www.statistics.sk/pls/elisw/objekt.send?uic=669&m_sso =2&m so=7&ic=30 and at http://ec.europa.eu/eurostat/tgm/table.do?tab=table&init=1&language=en&pcode=tps 00010& plugin=1
Published
2016-11-10
How to Cite
JABLONSKÁ, Jana et al.
Design of a Spa Resort Micro-Logistical Model.
Journal of Environmental Management and Tourism, [S.l.], v. 7, n. 3, p. 526-537, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/364>. Date accessed: 23 nov. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
logistics; material flow management; spa resort; model
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.