Methodological Approaches to Managing a Tourism Company’s Strategic Development

Liliya Vasilyevna NOVAK; Veronika Olegovna KOZHINA; Olga Vladimirovna MARKOVA; Irina Gennadievna SHADSKAYA; Aleksandr Alekseevich FEDULIN

doi:10.14505//jemt.v10.2(34).20

Liliya Vasilyevna NOVAK Moscow International University, Russian Federation
Veronika Olegovna KOZHINA Moscow International University, Russian Federation
Olga Vladimirovna MARKOVA Russian New University, Russian Federation
Irina Gennadievna SHADSKAYA Russian State Social University, Russian Federation
Aleksandr Alekseevich FEDULIN Russian State University of Tourism and Service, Russian Federation

DOI: https://doi.org/10.14505//jemt.v10.2(34).20

Abstract

This paper is devoted to the development of approaches to managing a tourism company’s strategic development. It is established that in present-day conditions the most crucial stage in strategic management in a tourism company is strategic analysis, which helps gather, evaluate, and systematize information that is needed to make strategic decisions. The availability of internal resources and external potential in a tourism company is the subject of strategic management, aimed at transforming them into real factors for success. The authors establish that a tourism company’s focus on resolving issues of long-term planning and sustainable development may require employing a set of methods, methodologies, models, and tools for strategic management and utilizing the market- and resource-based approaches. It is proven that the use of concepts which underpin these approaches could help make quality use of the tools for strategic management in present-day conditions.

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