Methodological Approaches to Managing a Tourism Company’s Strategic Development

  • Liliya Vasilyevna NOVAK Moscow International University, Russian Federation
  • Veronika Olegovna KOZHINA Moscow International University, Russian Federation
  • Olga Vladimirovna MARKOVA Russian New University, Russian Federation
  • Irina Gennadievna SHADSKAYA Russian State Social University, Russian Federation
  • Aleksandr Alekseevich FEDULIN Russian State University of Tourism and Service, Russian Federation

Abstract

This paper is devoted to the development of approaches to managing a tourism company’s strategic development. It is established that in present-day conditions the most crucial stage in strategic management in a tourism company is strategic analysis, which helps gather, evaluate, and systematize information that is needed to make strategic decisions. The availability of internal resources and external potential in a tourism company is the subject of strategic management, aimed at transforming them into real factors for success. The authors establish that a tourism company’s focus on resolving issues of long-term planning and sustainable development may require employing a set of methods, methodologies, models, and tools for strategic management and utilizing the market- and resource-based approaches. It is proven that the use of concepts which underpin these approaches could help make quality use of the tools for strategic management in present-day conditions.

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Published
2019-06-04
How to Cite
NOVAK, Liliya Vasilyevna et al. Methodological Approaches to Managing a Tourism Company’s Strategic Development. Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 2, p. 432-437, june 2019. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/3352>. Date accessed: 29 mar. 2024. doi: https://doi.org/10.14505//jemt.v10.2(34).20.