Tourist Attractiveness of Russian Territories in the Online Network Space. Estimates and Interests of Consumers of Tourist Services
Abstract
The article discusses the assessment of the tourist attractiveness of Russian territories presented in the online network space. The empirical base of the study was the results of the content analysis of the reviews of tourists posted on the Internet. Media content, representation of tourism products in social networks contribute to the consolidation of new images, stereotypes and fashion in tourism practices of various social groups, form the expectations and interests of consumers of tourism services. The results of the research showed the actualization of the needs of tourists in authentic products, tourist impressions associated with national traditions, local color, historical artifacts. Tourists' expectations are focused on visualization of impressions, aesthetic appeal of tourist attraction objects. The emphasis on the hospitality of local residents, the recreation of historical traditions, identity and cultural diversity are promising areas of the formation of a popular tourist product.
References
[2] Akhmetov, Sh.K., Kravtsova, E.V. 2018. Tourist-recreational clusters of the Moscow region as an innovative tool for the dynamic development of the sphere of services. Social Policy and Sociology, 17-1 (126): 54-61.
[3] Androsova, I.V., Melnichuk, A.V., Bondaletov, V.V., Vinichenko, M.V., Duplij, E.V. 2016. On the issue of state support of agriculture: Regional aspect. International Journal of Economics and Financial Issues. 6 (S1): 114-119.
[4] Bahta, S.G. 2003. Tourism and tourist information in Eritrea. Information Development, 19 (3): 203-208. DOI: https://doi.org/10.1177/0266666903193009
[5] Belevantseva, M.A., Lebedeva, T.E. 2015. Social media potential in tourism. In the collection: Economics, law, education: Regional aspect collection of scientific papers IX interuniversity scientific conference, 128-133 pp.
[6] Bessiere, J. 1998. Local development and heritage: Traditional food and cuisine as tourist attractions in rural areas. Sociologia Ruralis. 38 (1): 21-34. DOI: 10.1111/1467-9523.00061.
[7] Camilleri, M.A. 2018. The promotion of responsible tourism management through digital media, Tourism Planning & Development, 15 (6): 653-671, DOI: 10.1080/21568316.2017.1393772
[8] Dusenko, S.V. 2017. The role of social mythology in tourism. Social Policy and Sociology. 16-3 (122): 87-94.
[9] Frolova, E.V., Rogach, O.V., Kabanova, E.E., Ryabova, T.M. 2016. Domestic tourist market in the population estimates: A sociological analysis. Journal of Environmental Management and Tourism, Volume VII, 4(16): 698 - 705. Winter. DOI:10.14505/jemt.v7.4(16).16
[10] Frolova, E.V., Ryabova, T.M., Kabanova, E.E., Rogach, O.V., Vetrova, E.A. 2017. Domestic tourism in Russian Federation: Population estimations, resources and development constraints. Journal of Environmental Management and Tourism, VIII, 2(18): 436 - 445. Spring. DOI:10.14505/jemt.v8.2(18).16.
[11] Fukui, M., and Ohe, Y. 2019. Assessing the role of social media in tourism recovery in tsunami-hit coastal areas in Tohoku, Japan. Tourism Economics. DOI: https://doi.org/10.1177/1354816618825014
[12] Giglio, S, Bertacchini, F., Bilotta, E., Pantano, P. 2019 Using social media to identify tourism attractiveness in six Italian cities. Tourism Management, 72 : 306-312. DOI: https://doi.org/10.1016/j.tourman.2018.12.007
[13] Horeva, L.V., Golev, M.S. 2016. Information technologies in the system of tourist destination services promotion to the international market. Theory and practice of service, Economics, Social Sphere, Technologies, 2: 41-46
[14] Iwashita, C. 2003. Media construction of Britain as a destination for Japanese tourists: Social constructionism and tourism. Tourism and Hospitality Research, 4 (4): 331-340. DOI: https://doi.org/10.1177/146735840300400406
[15] Iwashita, C. 2006. Media representation of the UK as a destination for Japanese tourists: Popular culture and tourism. Tourist Studies, 6 (1): 59-77. DOI: https://doi.org/10.1177/1468797606071477
[16] Jansson, A. 2002. Spatial phantasmagoria: The mediatization of tourism experience. European Journal of Communication, 17 (4): 429-443. DOI: https://doi.org/10.1177/02673231020170040201
[17] John, S., Larke, R. and Kilgour, M. 2018. Applications of social media for medical tourism marketing: an empirical analysis, Anatolia, 29 (4): 553-565, DOI: 10.1080/13032917.2018.1473261
[18] Kabanova, E.E., Vetrova, E.A. 2017. Cluster Approach as Tourism Development Factor. Journal of Environmental Management and Tourism. VIII. 8(24): 1599-1606. DOI:10.14505/jemt.v8.8(24).16
[19] Kryukova, E.M., Mosalev, A.I., Yudin, K.E., Drobyshev, E.A. 2016. Social media technologies in tourism and hospitality industry. Social Policy and Sociology. 15-6 (119): 25-33.
[20] Kusina, O.A. 2013. Social networks as an effective marketing tool in the meetings industry. Creative Economy, 1 (73): 118-123.
[21] Leung, D., Law, R., Hoof, H., and Buhalis, D. 2013. Social media in tourism and hospitality: A literature review, Journal of Travel & Tourism Marketing, 30 (1-2): 3-22, DOI: 10.1080/10548408.2013.750919
[22] Lysikova, O.V. 2014. Industrial tourism in urban space: Case study of Saratov. Labyrinth. Journal of Social and Humanitarian Studies, (1): 38-48.
[23] McWha, M., Beeton, S. 2018. Engaging with popular media through tourism: A brief introduction. Tourist Studies, 18 (3): 257-260. DOI: 10.1177/1468797618782254
[24] Missaoui, S., Kassem, F., Viviani, M. et al. 2019. LOOKER: a mobile, personalized recommender system in the tourism domain based on social media user-generated content. Personal and Ubiquitous Computing: 1–17. DOI: https://doi.org/10.1007/s00779-018-01194-w
[25] Nguyen, T.T., Camacho, D., and Jung, J.E. 2017. Identifying and ranking cultural heritage resources on geotagged social media for smart cultural tourism services. Personal and Ubiquitous Computing, 21 (2): 267–279. DOI: https://doi.org/10.1007/s00779-016-0992-y
[26] Osei, B.A., Mensah, I., and Amenumey, E.K. 2018. Utilisation of social media by international tourists to Ghana. Anatolia an International Journal of Tourism and Hospitality Research, 29 (3): 411-421, DOI: 10.1080/13032917.2018.1430044
[27] Platov, A.V., Tarchokov, S.K. 2018. Online reputation management in tourism: Managing social media content. Scientific Bulletin of the MGIIT, 2 (52): 48-52.
[28] Rogach, O.V., Frolova, E.V., Ryabova, T.M., Kabanova, E.E. 2017. The role of social institutions for tourist attractiveness development in respect of Russian cultural and historical heritage. Journal of Environmental Management and Tourism, 8- 4 (20): 911-918. DOI: https://doi.org/10.14505//jemt.v8.4(20).21
[29] Ruban, D.A. 2018. The internet image of certain types of tourism as an innovative tool for managing the demand for services of the regional tourism industry. Bulletin of the Institute of Economic Research, 1 (9): 89-95.
[30] Sarna, A.J. 2014. Content analysis in new media research. Logos et Praxis, (3): 88-98.
[31] Sigala, M. 2015. Social media marketing in tourism and hospitality. Information Technology & Tourism. 15 (2): 181–183. DOI: https://doi.org/10.1007/s40558-015-0024-1
[32] Starosta, K., Budz, S., and Krutwig, M. 2019. The impact of German-speaking online media on tourist arrivals in popular tourist destinations for Europeans, Applied Economics, 51 (14): 1558-1573, DOI: 10.1080/00036846.2018.1527463
[33] Surej, J., Roy, L., and Kilgour, М. 2018. Applications of social media for medical tourism marketing: an empirical analysis, Anatolia, 29 (4): 553-565, DOI: 10.1080/13032917.2018.1473261
[34] Thurusheva, O.L. 2007. Application of the method of content analysis in the study "Public library in providing information and psychological security of readers." Bibliosphere, (3): 31-37.
[35] Tilly, R., Fischbach, K. and Schoder, D. 2015. Mineable or messy? Assessing the quality of macro-level tourism information derived from social media. Electronic Markets, 25 (3): 227–241. DOI: https://doi.org/10.1007/s12525-015-0181-2
[36] Usui, R., Wei, X., and Funck, C. 2018 The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima, Japan, Current Issues in Tourism, 21 (18): 2052-2056, DOI: 10.1080/13683500.2017.1372393
[37] Vu, H.Q., Li, G., and Law, R. 2019. Cross-country analysis of tourist activities based on venue-referenced social media data. Journal of Travel Research. DOI: https://doi.org/10.1177/0047287518820194
[38] Vu, H.Q., Li, G., Law, R., Zhang, Y. 2017. Tourist activity analysis by leveraging mobile social media data. Journal of Travel Research, 57 (7):883-898. DOI: https://doi.org/10.1177/0047287517722232
[39] Zhang, X., and Ryan, C. 2018. Investigating tourists’ and local residents’ perceptions of a Chinese film site. Tourist Studies, 18(3): 275–291. DOI: https://doi.org/10.1177/1468797618771693
[40] Zhukova, Ya. 2008. Opportunities content analysis advertising and PR (public relations) materials. Practical Marketing, 3 (133): 2-4.
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.