The Integrative Strategic Development for Perspective Hotel Enterprise
Abstract
The article presents a model for building a strategy based on the principles of structuring strategic goals and their integration to maximize profits and equity based on the growth of competitive advantages. Presented portfolios of strategies to achieve each strategic stage of hotel development. A formula for calculating the cumulative effect of the implementation of the strategy on the basis of cost, income and comparative methods for determining the value of the enterprise is proposed.
References
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[9] Skobkin, S.S. 2019. Strategic management in the hospitality and tourism industry. Textbook for universities 2nd ed., Rev. and DOP. — M.: Urait Publishing House.
[2] Andrews, K.R. 1971. The concept of corporate strategy. Homewood, III, Dow Jones-Irwin, ISBN: 0870940120 9780870940125, 245 p.
[3] Ansoff, I. 1988. The new corporate strategy. Wiley; Revised edition, ISBN-10: 0471629502, 288 p.
[4] Chandler, A.D. 1962. Strategy and structure: Chapters in the history of the industrial enterprise. By Alfred D. Chandler, Jr. [M. I. T. Press Research Monographs], Cambridge, Mass.: M. I. T. Press. 463 p.
[5] Skobkin, S.S. 2012. Methods of development and evaluation of the effect of the economic strategy of enterprises of the hospitality industry. Monograph.
[6] Skobkin, S.S. 2011. Model of integrative stages of strategic development of enterprises. Bulletin of the Plekhanov Russian Economic Academy, 6 (42): 55–61.
[7] Skobkin, S.S. 2013. Strategy of cordiality. Success formula for the strategy of the enterprise of hospitality. Russian Entrepreneurship, 2 (224): 137–144.
[8] Skobkin, S.S. 2012. Methodology for determining the effect of the implementation of an economic strategy at enterprises of the hospitality industry. Management in Russia and Abroad, 6: 68–76.
[9] Skobkin, S.S. 2019. Strategic management in the hospitality and tourism industry. Textbook for universities 2nd ed., Rev. and DOP. — M.: Urait Publishing House.
Published
2019-06-03
How to Cite
SKOBKIN, Sergey Sergeevich.
The Integrative Strategic Development for Perspective Hotel Enterprise.
Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 2, p. 396-404, june 2019.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/3347>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.14505//jemt.v10.2(34).15.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.