Identifying Ecotourism Potentials Using DEMATEL-GIS Hybrid Approach. A Case Study of Mashhad Urban Area, Iran

  • Ali ALIZADEH-ZOERAM Department of Tourism Management and Planning, Institute of Tourism Research Academic Center for Education, Culture and Research, Khorasan Razavi Organization, Iran
  • Hossein AGHAJANI Department of Sustainable Development Urban and Regional Academic Center for Education, Culture and Research, Khorasan Razavi Organization, Iran


The aim of this study was to identify the potentials of ecotourism in the Mashhad urban area using DEMATEL- GIS hybrid approach. To this end, sixteen criteria in the form of four dimensions (topography, natural, environmental and socioeconomic) were considered. Finally, ecotourism potentials were presented in maps at three levels of criteria, dimensions and final status based on the fuzzy membership functions defined. The findings of this research provide a framework for identifying various potentials of ecotourism within the research area and for implementing the plans and measures necessary for its proper development.


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*** Research Deputy of ACECR, Khorasan Razavi Territorial Studies. 2014.
How to Cite
ALIZADEH-ZOERAM, Ali; AGHAJANI, Hossein. Identifying Ecotourism Potentials Using DEMATEL-GIS Hybrid Approach. A Case Study of Mashhad Urban Area, Iran. Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 2, p. 385-395, june 2019. ISSN 2068-7729. Available at: <>. Date accessed: 27 may 2022. doi: