Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India

P.P. MOHANTY; H.B. ROUT

P.P. MOHANTY School of Hotel Management, Faculty of Hospitality and Tourism Management Siksha O Anusandhan University India, Odisha, Bhubaneswar
H.B. ROUT School of Hotel Management Faculty of Hospitality and Tourism Management Siksha O Anusandhan University India, Odisha, Bhubaneswar

Abstract

The greatest attraction of Odisha is the Puri sea beach which is acclaimed to be one of the best sea
beaches of the world. Puri is one of the most marvelous city of Odisha which lies in the seashore of Bay of
Bengal. The Puri sea beach is dotted with wonderful temples, ponds, lakes, heritage palaces, culture, art and
crafts and many more.
The magnificent and culturally enriched city has bountiful of natural as well as architectural beauty and
wonders that always allures the tourists and travelers from all corners of the world. In lieu of many future
prospect and potentialities, the tourism of this place did not prosper to the larger extent. It can be rightly said
that this particular destination is somehow neglected by Odisha people and the panoramic beauty of this place
is yet to be explored properly by domestic and international tourists.
The purpose of this research was to discuss the present scenario of Puri sea beach including all tourism
facilities, expectations, and demand of the tourist’s concernedness. Moreover, the significance of destination
marketing of Puri sea beach as a tourists’ destination and what kinds of marketing methods and strategy can be
used to attract more tourists to Puri sea beach, was also discussed here.

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*** Statistical Bulletin - 2013, Department of Tourism, Govt. Of Odisha
*** Annual Activities Report -2013-14, Department of Tourism, Govt. of Odisha.
*** www.Odishatourism.Gov.In
*** www.orissatourism.org/orissa-beaches/
** www.orissatourism.org/orissa-beaches/purisea beach/html
**** www.tourismofindia.com (Government of India, Ministry of Tourism) tourism.gov.in
*** www.Visitorissa.Org

Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India

Abstract

References

Keywords