Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India
Abstract
The greatest attraction of Odisha is the Puri sea beach which is acclaimed to be one of the best seabeaches of the world. Puri is one of the most marvelous city of Odisha which lies in the seashore of Bay of
Bengal. The Puri sea beach is dotted with wonderful temples, ponds, lakes, heritage palaces, culture, art and
crafts and many more.
The magnificent and culturally enriched city has bountiful of natural as well as architectural beauty and
wonders that always allures the tourists and travelers from all corners of the world. In lieu of many future
prospect and potentialities, the tourism of this place did not prosper to the larger extent. It can be rightly said
that this particular destination is somehow neglected by Odisha people and the panoramic beauty of this place
is yet to be explored properly by domestic and international tourists.
The purpose of this research was to discuss the present scenario of Puri sea beach including all tourism
facilities, expectations, and demand of the tourist’s concernedness. Moreover, the significance of destination
marketing of Puri sea beach as a tourists’ destination and what kinds of marketing methods and strategy can be
used to attract more tourists to Puri sea beach, was also discussed here.
References
[1] Ashley, C. 2005. The Indian Ocean tsunami and tourism. Available at: http://www.odi.org.uk/publications/ opinions/33tsunamitourismjan05
[2] Buhalis, D. 2000. Marketing the competitive destination of the future, Tourism Management, 21: 97-116.
[3] Giuliani, M. 1991. Towards an analysis of mental representations of attachment to the home. Journal of Architecture and Planning Research, 8: 133–146.
[4] Heath, E., and Wall, G. 1992. Marketing Tourism Destination – A Strategic Planning Approach, John Wily and Sons, New York.
[5] Horner, S. and Swarbrooke, J. 1996. Marketing tourism, hospitality and leisure in Europe. London: Thomson Buisness Press.
[6] Jensen, C.F., Hansen, J. and Metz, L. 1993. Turistvirksomhed. København.
[7] Kotler, Ph., Bowen, J., and Makens, J. 2006. Marketing for hospitality and tourism, Pearson: Prentice Hall.
[8] Lokesh, R. 2015. Indian tourism and travel sector to grow maximum globally. Available at: www.financialexpress.com › LIFESTYLE › Travel Tourism.
[9] Lundberg, D.E. 1990. The Tourist Business, Van Nostrand Reinhold, New York.
[10] Mill, R.C. and Morrison, A.M. 1992: The Tourism System. Englewood Cliffs.
[11] Pike, S. 2004. Destination marketing organisations, Bridging Theory and Practice. 1st Edition, Elsevier Science.
[12] Roe, D., and Urquhart, P. 2001. Pro-poor tourism: Harnessing the world’s largest industry for the world’s poor. Opinion paper for World Summit on Sustainable Development, International Institute for Environment and Development, London
[13] Wang, Y. 2008. Collabrative Destination Marketing: Understanding the Dynamic Process, Journal of Travel Research, 47 (2): 151 -166.
*** Statistical Bulletin - 2013, Department of Tourism, Govt. Of Odisha
*** Annual Activities Report -2013-14, Department of Tourism, Govt. of Odisha.
*** www.Odishatourism.Gov.In
*** www.orissatourism.org/orissa-beaches/
** www.orissatourism.org/orissa-beaches/purisea beach/html
**** www.tourismofindia.com (Government of India, Ministry of Tourism) tourism.gov.in
*** www.Visitorissa.Org
[2] Buhalis, D. 2000. Marketing the competitive destination of the future, Tourism Management, 21: 97-116.
[3] Giuliani, M. 1991. Towards an analysis of mental representations of attachment to the home. Journal of Architecture and Planning Research, 8: 133–146.
[4] Heath, E., and Wall, G. 1992. Marketing Tourism Destination – A Strategic Planning Approach, John Wily and Sons, New York.
[5] Horner, S. and Swarbrooke, J. 1996. Marketing tourism, hospitality and leisure in Europe. London: Thomson Buisness Press.
[6] Jensen, C.F., Hansen, J. and Metz, L. 1993. Turistvirksomhed. København.
[7] Kotler, Ph., Bowen, J., and Makens, J. 2006. Marketing for hospitality and tourism, Pearson: Prentice Hall.
[8] Lokesh, R. 2015. Indian tourism and travel sector to grow maximum globally. Available at: www.financialexpress.com › LIFESTYLE › Travel Tourism.
[9] Lundberg, D.E. 1990. The Tourist Business, Van Nostrand Reinhold, New York.
[10] Mill, R.C. and Morrison, A.M. 1992: The Tourism System. Englewood Cliffs.
[11] Pike, S. 2004. Destination marketing organisations, Bridging Theory and Practice. 1st Edition, Elsevier Science.
[12] Roe, D., and Urquhart, P. 2001. Pro-poor tourism: Harnessing the world’s largest industry for the world’s poor. Opinion paper for World Summit on Sustainable Development, International Institute for Environment and Development, London
[13] Wang, Y. 2008. Collabrative Destination Marketing: Understanding the Dynamic Process, Journal of Travel Research, 47 (2): 151 -166.
*** Statistical Bulletin - 2013, Department of Tourism, Govt. Of Odisha
*** Annual Activities Report -2013-14, Department of Tourism, Govt. of Odisha.
*** www.Odishatourism.Gov.In
*** www.orissatourism.org/orissa-beaches/
** www.orissatourism.org/orissa-beaches/purisea beach/html
**** www.tourismofindia.com (Government of India, Ministry of Tourism) tourism.gov.in
*** www.Visitorissa.Org
Published
2016-11-14
How to Cite
MOHANTY, P.P.; ROUT, H.B..
Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India.
Journal of Environmental Management and Tourism, [S.l.], v. 7, n. 2, p. 271-286, nov. 2016.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/333>. Date accessed: 25 apr. 2024.
Section
Journal of Environmental Management and Tourism
Keywords
Odisha; brand; destination; marketing strategy
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.