Investing in Human Capital in Tourism Companies

Galina Ivanovna NOVOLODSKAYA; Elena Yuryevna CHICHEROVA; Liudmila Alekseevna PONKRATOVA; Nadezhda Alekseevna GRACHEVA; Sergey Viktorovich ILKEVICH

doi:10.14505//jemt.v10.2(34).07

Galina Ivanovna NOVOLODSKAYA Moscow Financial and Industrial University «Synergy», Russian Federation
Elena Yuryevna CHICHEROVA The Russian Presidential Academy of National Economy and Public Administration, Russian Federation
Liudmila Alekseevna PONKRATOVA Amur State University, Russian Federation
Nadezhda Alekseevna GRACHEVA Southwest State University, Russian Federation
Sergey Viktorovich ILKEVICH Financial University under the Government of the Russian Federation, Russian Federation

DOI: https://doi.org/10.14505//jemt.v10.2(34).07

Abstract

This paper addresses investing in human capital in tourism companies. It is established that human capital is not a purely economic phenomenon but has a markedly pronounced social and public nature and is a socio-economic category for most tourism companies. Factoring in that human capital cannot self-reproduce, the authors make a case for the advisability of investing in human capital as a principal way to increase it. It is proven that in tourism companies human capital forms and develops as a result of the process of investing in their human potential, i.e. the human component is an object of investment – and, consequently, a source of a firm’s future revenue. The authors suggest that in today’s climate of an unstable economic environment it may be worth focusing further research on the mechanics of marketing of a tourism firm’s human capital.

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