Domestic Tourism in Jordan: Patterns, Challenges and Opportunities

  • Nidal Mohammed ALZBOUN Geography Department, Faculty of Arts The University of Jordan, Jordan


The present study sought to explore the characteristics of domestic tourists in Jordan in terms of patterns, motivations, challenges and opportunities. A sample of 556 residents was collected through online survey technique. The quantitative approach was employed to analyze the data. The results indicated that coastal tourism beside adventure tourism and curatives tourism are the major patterns of domestic tourism. The main challenges of domestic tourism are related to economic, services, and socio-cultural aspects respectively. The results from One-Way ANOVA and t-tests revealed that there are no significant differences in respondents’ perceptions between demographic groups in terms of age, gender, income, car ownership, and level of education for challenges of domestic tourism. Moreover, possible opportunities could be generated through involving private sector in promotional campaigns for the least known destinations, encouraging investment at small and medium accommodation enterprises with reasonable prices, and increasing the level of awareness for local community toward domestic tourism.


[1] Abu Sabha, K., and Barham, N. 1988. Some influencing factors in internal tourism in Jordan. Dirasat: Human and Social Sciences, 2(15): 274-302 (in Arabic).
[2] Agarwal, V.B., and Yochum, G.R. 2000. Determinants of tourist spending. In A.G. Woodside, G.I. Crouch, J.A. Mazanec, M. Oppermann, and M.Y. Sakai (Eds.), Consumer psychology of tourism, hospitality and leisure, Wallingford, UK: CABI Publishing, 311-330
[3] Alipour, H., Kilic, H., and Zamani, N. 2013. The untapped potential of sustainable domestic tourism in Iran. Anatolia, 24(3): 468-483.
[4] Altintas, V., and Tuzunkan, D. 2017. Poverty as an obstacle for travel: Domestic tourism activities in Spain. International Journal of Economics and Financial Issues, 7(2): 448-452.
[5] Alzboun, N. 2018. Measuring seasonality of tourism demand in Petra, Jordan (2006-2017). Modern Applied Science, 12(9): 131.
[6] Alzboun, N., Khawaldah, H., Backman, K., and Moore, D. 2016. The effect of sustainability practices on financial leakage in the hotel industry in Jordan. Journal of Hospitality and Tourism Management, 27: 18-26.
[7] Aramberri, J. 2004. Domestic tourism in Asia some ruffle and flourish for a neglected relation. Tourism Recreation Research, 29 (2): 1-11,
[8] Athanasopoulos, G., and Hyndman, R.J. 2008. Modelling and forecasting Australian domestic tourism. Tourism Management, 29: 19-31.
[9] Au, N., and Law, R. 2000. The application of rough sets to sightseeing expenditures. Journal of Travel Research, 39: 70-77.
[10] Boakye, K.A.A., Annim, S.K., and Dasmani, I. 2013. An econometric analysis of internal travel patterns in Ghana and the implications for domestic tourism. Tourism Economics, 19(5): 1155-1171.
[11] Canavan, B. 2013. The extent and role of domestic tourism in a small island: the case of the Isle of Man. Journal of Travel Research, 52(3): 340-352.
[12] Cohen, E., and Cohen, S.A. 2015. A mobilities approach to tourism from emerging world regions. Current Issues in Tourism, 18 (1): 11-43.
[13] Eugenio-Martin, J.L., and Campos-Soria, J.A. 2014. Economic crisis and tourism expenditure cutback decision. Annals of tourism Research, 44: 53-73.
[14] Garin-Munoz, T. 2009. Tourism in Galicia: Domestic and foreign demand. Tourism Economics, 15(4): 753-769.
[15] Ghaderi, Z. 2011. Domestic tourism in Iran, Anatolia, 22(2): 278-281.
[16] Haddad, E.A., Porsse, A.A., and Rabahy, W. 2013. Domestic tourism and regional inequality in Brazil. Tourism Economics, 19 (1): 173-186.
[17] Hung, W.T., Shang, J.K., and Wang, F.C. 2011. Understanding determinants of domestic travel consumption. International Journal of Advances in Management Sciences, 1(2): 81145-81148.
[18] Jafari, J. 1986. On domestic tourism. Annals of Tourism Research, 13(3): 491-496. DOI: 10.1016/0160-7383(86)90033-2.
[19] Kang, S., Kim, J., and Nicholls, S. 2014. National tourism policy and spatial patterns of domestic tourism in South Korea. Journal of Travel Research, 53(6): 791-804.
[20] Kruger, E.A., and Douglas, A. 2015. Constraints to consumption of South Africa's national parks among the emerging domestic tourism market. Development Southern Africa, 32(3): 303-319.
[21] Li, H., Zhang, Z., and Goh, C. 2015. Analyzing non-participation in domestic tourism: A combined framework. Journal of Travel & Tourism Marketing, 32(4): 454-473.
[22] Lim, C. 1997. An econometric classification and review of international tourism demand models. Tourism Economics, 3(1): 69-81.
[23] Lim, C. 2006. A survey of tourism demand modeling practice: Issues and implications, in Dwyer, L., and Forsyth, P. (Eds), International Handbook on the Economics of Tourism, Edward Elgar, Cheltenham, 45-72 pp.
[24] Llorca-Rodríguez, C.M., García-Fernández, R.M., and Casas-Jurado, A.C. 2018. Domestic versus inbound tourism in poverty reduction: evidence from panel data, Current Issues in Tourism, 1-20.
[25] Magableh, I.K., and Kharabsheh, R. 2013. Antecedents of local demand for domestic tourism in Jordan. International Journal of Culture, Tourism and Hospitality Research, 7 (1): 78-92.
[26] Magableh, K. 2005. Promoting domestic tourism in Developing countries: An analytical study of Jordan’s experiment from the point of view of a group of Jordanian tourists in Petra. Dirasat: Human and Social Sciences, 3(32): 475-486. (in Arabic).
[27] Morupisi, P., and Mokgalo, L. 2017. Domestic tourism challenges in Botswana: A stakeholders’ perspective. Cogent Social Sciences, 3(1): 1298171.
[28] Mustafa, H.M. 2012. Improving the Contribution of Domestic Tourism to the Economy of Jordan. Asian Social Science, 8 (2): 49-61
[29] Mutinda, R., and Mayaka, M. 2012: Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya. Tourism Management, 33: 1593-1597.
[30] Reece, W.S. 2001. Travelers to Las Vegas and to Atlantic City. Journal of Travel Research, 39(3): 275-284.
[31] Rogerson, C.M. 2015. Restructuring the geography of domestic tourism in South Africa. Bulletin of Geography. Socio-economic Series, 29(29): 119-135.
[32] Rogerson, C.M., and Lisa, Z. 2005. ‘Sho’t left’: Changing domestic tourism in South Africa. In Urban Forum, 16 (2-3): 88-111.
[33] Ryan, C. 2003. Recreational tourism: Demand and impacts. Vol. 11. Channel View Publications, ISBN: 1873150563, 9781873150566, 358 pp
[34] Scheyvens, R. 2002. Backpacker tourism and third world development. Annals of Tourism Research, 29(1): 144-164.
[35] Scheyvens, R. 2007. Poor cousins no more: Valuing the development potential of domestic and diaspora tourism. Progress in Development Studies, 7(4): 307-325.
[36] Shen, H., Wang, Q., Ye, C., and Liu, J.S. 2018. The evolution of holiday system in China and its influence on domestic tourism demand. Journal of Tourism Futures, 4(2): 139-151.‏ JTF-10-2016-0027.
[37] Sindiga, I. 1996. Domestic tourism in Kenya. Annals of Tourism Research, 23(1): 19-31.
[38] Taylor, T., and Arigoni, O.R. 2009. Impacts of climate change on domestic tourism in the UK: A panel data estimation. Tourism Economics, 15(4): 803-812.
[39] Tsui, K.W.H. 2017. Does a low-cost carrier lead the domestic tourism demand and growth of New Zealand? Tourism Management, 60: 390-403.
[40] Yip, L., and Pratt, S. 2018. The evolution of Chinese Mainland visitors to Hong Kong from international visitors to domestic visitors. Journal of China Tourism Research, 14(3): 354-369.
*** DOS. 2012. National Survey of Domestic Tourism in Jordan, a report prepared by the Jordanian Department of Statistics.
*** Ministry of Tourism and Antiquities. 2017. Tourism Statistical Newsletter, 10 (2). Amman: MOTA.
How to Cite
ALZBOUN, Nidal Mohammed. Domestic Tourism in Jordan: Patterns, Challenges and Opportunities. Journal of Environmental Management and Tourism, [S.l.], v. 10, n. 2, p. 281-291, may 2019. ISSN 2068-7729. Available at: <>. Date accessed: 27 may 2022. doi: