A Project-Based Approach to Ensuring the Competitiveness of a Region’s Tourism-Recreation Complex

Tatyana Pavlovna LEVCHENKO; Evgeniya Victorovna KORYAGINA; Tatiana Vasilyevna RASSOKHINA; Natalia Vladimirovna SHABALINA; Olga Yevgenievna LEBEDEVA

doi:10.14505//jemt.v9.8(32).09

Tatyana Pavlovna LEVCHENKO Sochi State University Russian Federation
Evgeniya Victorovna KORYAGINA Sochi State University Russian Federation
Tatiana Vasilyevna RASSOKHINA Russian International Academy for Tourism Russian Federation
Natalia Vladimirovna SHABALINA Lomonosov Moscow State University Russian Federation
Olga Yevgenievna LEBEDEVA Institute for Tourism and Hospitality Russian Federation

DOI: https://doi.org/10.14505//jemt.v9.8(32).09

Abstract

This paper is devoted to the development of a project-based approach to ensuring the competitiveness of a region’s tourism-recreation complex. The authors establish that a crucial factor is the efficiency of projects that have been implemented in regions already. It is proven that an indicator of the level of institutionalization of the public administration mechanism is the efficiency of mechanisms underlying the achievement of a balance of interests among all parties involved, which requires well-planned work on identifying the interests, coordinating those interests, and getting the partners involved in the process of implementation of the tourism project. The authors establish that currently work is being carried out in terms of putting in place mechanisms for public and private partnership, social services procurement, and social responsibility in the tourism sector. At the same time, institutionalizing the dialogue among entities associated with the mechanism for public administration of the development of a region’s tourism destination requires putting in place relevant infrastructure. The authors establish that developing a scientifically substantiated mechanism for public administration of the development of a region’s tourism destination requires analysis of the potential for developing regional destinations and factors for ensuring their competitiveness.

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