Halal Tourism Destination Development Model

  • Meizar RUSLI Tourism Faculty, Universitas Pancasila, Indonesia
  • Riza FIRMANSYAH Tourism Faculty, Universitas Pancasila, Indonesia
  • Yustisia Pasfatima MBULU Tourism Faculty, Universitas Pancasila, Indonesia

Abstract

The development of halal tourism needs an advancement, considering its vast market potential in Indonesia in the midst of readiness issues. The purpose of this study was to analyze the psychological orientation: perceptions, motivations, and preferences of stakeholders in developing halal tourism destinations. In addition, to formulate a development model for halal tourism destinations in Indonesia. The population in this study comprised of tourists; tourism business owners; as well as the officials taking charge in halal tourist destinations, and halal tourism products and brands. Data collection of existing conditions was conducted in regard to halal tourism product offerings. Afterward, the assessment of various potential halal tourism resources in Indonesia was carried out through a scoring system. The results of this study showed that the gradual development of halal tourism destinations has main priority in the development of halal food & beverages at the level of 0.49; the availability of places of worship at the level of 0.34; the availability of recreational facilities for different gender at the level of 0.090; and the atmosphere of Islam at the level of 0.068. The right tourism development model begins with the classification of tourism with an Islamic approach, namely: Level 1 - Conventional Tourism, Level 2 - Muslim Friendly Tourism, Level 3 - Muslim Religious Tourism and Level 4 - Halal Tourism. The optimization model developed in this study is expected to be beneficial for governments, practitioners, and academicians in designing halal tourism development policies, as well as other institutions that have particular interest to halal tourism expansion in Indonesia.

References

[1] Achmad. 2008. Simulation and Modeling Techniques. UGM Press.
[2] Al-Qaradawi, Y. 2013. The lawful and the prohibited in Islam.Shoruuk International.
[3] Andriani, D. et al. 2015. Kajian Pengembangan Wisata Syariah (Sharia Tourism Development Study). Assistant Deputy of Research and Development on Tourism Policy of the Indonesian Ministry of Tourism.
[4] Anwar, Rosmawaty.2011. Pengembangan Dan Keberlanjutan Wisata Bahari Di Wilayah Pesisir Dan Pulau-Pulau Kecil Kota Makassar (Development and Sustainability of Marine Tourism in Coastal Areas and Small Islands of Makassar City). PhD diss., Postgraduate School of Bogor Agricultural University.
[5] Battour M, Ismail MN.2016. Halal tourism: Concepts, practises, challenges and future. Journal of Tourism Management Perspectives,19(B):150-154. DOI: https://doi.org/10.1016/j.tmp.2015.12.008
[6] Carboni, M., Perelli, C., and Sistu, G. 2014. Is Islamic tourism a viable option for Tunisian tourism? Insights from Djerba. Tourism Management Perspectives, 11(0): 1–9. DOI: http://dx.doi.org/10.1016/j.tmp.2014.02.002
[7] Cooper, C. et al. 2005.Tourism : Principles and Practice. Pearson education. Harlow.
[8] GMTI.2018. Global Muslim Travel Index 2018. Available at: https://www.halalmedia.jp/wp-content/uploads/2018/04/GMITI-Report-2018.pdf
[9] Goeldner CR dan Ritchie JRB. 2012. Tourism: Principles, Practices, Philosophies. Twelfth Edition.John Wiley & Sons, inc.
[10] Gough J, Harper KA, Hill SD, Selden HM.2009.Encyclopedia of Management. Sixth Edition.Cengage Learning.
[11] Hazmana, A. A.2017. Implementation of Halal Tourism Standardization in Tourism Development In NTB. International Journal of Humanities, Religion and Social Science, 3(2):40-51.
[12] Jaelani, A. 2017. Halal tourism industry in Indonesia: Potential and prospects. Available at: https://mpra.ub.uni-muenchen.de/76237/1/MPRA_paper_76237.pdf
[13] Jafari, J., and Scott, N. 2014. Muslim world and its tourisms. Annals of Tourism Research, 44(0): 1–19. DOI: http://dx.doi.org/10.1016/j.annals.2013.08.011
[14] Mudofir, S., Diharto, Muafi and Badawi. 2018. The Development of Halal Ecotourism Destination. Context of Business Collaboration and Mutual Trust. Journal of Environmental Management and Tourism, (Volume IX, Spring), 2(26): 325-333. DOI: https://doi.org/10.14505//jemt.9.2(26).14
[15] Nisha, Nabila and Iqbal, M.. 2017. Halal Ecosystem: Prospect for Growth in Bangladesh. International Journal of Business and Society, 18 (S1): 205-222
[16] Nisthar, S. and Mazahir, SMM. 2018. An Analysis of Opportunities of Halal Tourism Industrial Sector in Sri Lanka: A Study of Religious Perspectives. SCIREA Journal of Agriculture. http://www.scirea.org/journal/AgricultureJanuary
[17] Rana, S. 2017. Branding Islamic Heritage to Promote Tourism in Bangladesh. IOSR Journal of Business and Management (IOSR-JBM), 19(7): 36-40. DOI: 10.9790/487X-1907033640
[18] Shihab, MQ. 1996. Wawaasan Al-Quran. Mizan Pustaka.
[19] Suid, I. S., Nor NAM and Omar H. 2017. A Review on Islamic Tourism and the Practical of Islamic Attributes of Destination in Tourism Business. International Journal of Academic Research in Business and Social Sciences, 7(12): 255-269. DOI: http://dx.doi.org/10.6007/IJARBSS/v7-i12/3609
[20] Widagdyo, KG.2015. Analisis Pasar Pariwisata Halal Indonesia. Journal of Tauhidinomics, 1(1): 73-80.
Published
2019-02-05
How to Cite
RUSLI, Meizar; FIRMANSYAH, Riza; MBULU, Yustisia Pasfatima. Halal Tourism Destination Development Model. Journal of Environmental Management and Tourism, [S.l.], v. 9, n. 6, p. 1296-1302, feb. 2019. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/2675>. Date accessed: 22 apr. 2019. doi: https://doi.org/10.14505//jemt.9.6(30).19.