The Role of Internet in Successful Marketing in Tourism Organizations

  • Fatos UKAJ Economic Faculty, Prishtina University, Republic of Kosovo

Abstract

Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clients in general. By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality, this paper focuses on its role and importance in the tourism business. The use of internet technology in hotel marketing activities was also analyzed.

References

[1] Bakiu Vjollca 2011. “Ekonomia e Turizmit”, Tiranë.
[2] Gunther, J. 2010. Marketing, Edition Scientific Research, Univeristy of Prishtina, Prishtinë.
[3] Kotler, B., et al. 1996. Marketing for Hospitality and Tourism, Prentice Hall, New Jersey.
[4] Kotler, P. and Armstrong, G. 2013. Parimet e Marketingut, botimi i 13-te, UETPRESS, Tiranë.
[5] Negroponte, N. 1995. Being Digital, Vintage Books, New York.
[6] Aune, S. 2010. Five Dot Coms That Didn’t Survive The Bubble. Techno Buffalo. 2011. Available at: https://www.technobuffalo.com/2010/01/25/five-dot-coms-that-didnt-survive-the-bubble/
[7] Agjencia e Statistikave të Kosovës. Available at: http://esk.rks-gov.net/hoteleria/tabelat
[8] Best Affiliate Programs. Available at: www.loobest-affiliate-programs.com
[9] Chaffey, D. 2007. Top 10 E-marketing strategies of today and tomorrow. Available at: https://blog.davechaffey.com/
[10] Coyne, R. 1995. The Reservations Revolution. Hotel & Motel Management (24July): p 54 - 57.
[11] Ebner, D. and Baumgartner, R.J. 2006. The relationship between Sustainable Development and Corporate Social Responsibility. Available at: www.crrconference.org
[12] Gewirtz, D. 2009. The dot com bubble: How to lose $5 trilion, from http://goo.gl/by8t5 CNN, acessed 12.03.2018
[13] Internet Marketing Dictionary. Available at: www.marketingterms.com/dictionary/
[14] Internet World Stats. Available at: www.internetworldstats.com
[15] International Telecommunication Union, 2010
[16] Lubbe, S. and Remenyi, D. 1999. Management of Information technology Evaluation - the development of a managerial thesis. Logistics Information Management, 12 (1/2): 145-156.
[17] Madison, M. 1998. Managing and Integrating New and Emerging Distribution Channels in the Hotel Industry. Distribution Channels in the Changing Travel Industry, Access Conferences International, London.
[18] McKinsey Global Institute 2011. An economy that works: Job creation and America’s future, June 2011, Report. Available at: http://www.mckinsey.com/Insights/MGI/Research/Labor_Markets/An_economy_that_works_for_US_job_creation
[19] HEDNA- Hotel Electronic Distribution Network Association. 1999. Electronic Distribution Trends Survey – Executive Summary.
[20] STIKK 2013. Shoqata për teknologji të i informacionit dhe të komunikimit të Kosovës, Depertimi dhe Perdorimi i Internetit ne Kosove, Raport, Gushte. Available at: http://www.mfa-ks.net/repository/docs/STIKK_raport_alb_2013_short_web.pdf
[21] Ukaj, F. 2010. “Trashëgimia kulturore dhe historike si potencial i zhvillimit të turizmit- me fokus në regjionet e Kosovës /Cultural and historical heritage in Kosova as a potential for development of tourism - focus on the Kosova regions”, University Library of Munich, Germany in its sëries MPRA Paper with number 2159, http://mpra.ub.uni-muenchen.de/21509/
[22] Ukaj, F. 2010. Marketing Concept as a tool for Development of Tourism in Kosovo, Journal of Environmental Management and Tourism (JEMT), 1(1): 57-62.
[23] WTO-World Tourism Organization. 1997. Tourism - 2020 Vision. Madrid.
Published
2019-01-01
How to Cite
UKAJ, Fatos. The Role of Internet in Successful Marketing in Tourism Organizations. Journal of Environmental Management and Tourism, [S.l.], v. 9, n. 5, p. 1071-1076, jan. 2019. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/2597>. Date accessed: 24 mar. 2019. doi: https://doi.org/10.14505//jemt.9.5(29).19.