Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company

  • Yulija CHORTOK Sumy State University, Ukraine
  • Alona YEVDOKYMOVA Sumy State University, Ukraine
  • Yuliya SERPENINOVA Sumy State University, Ukraine

Abstract

It was determined that the impact of corporate social and environmental responsibility (CSER) on the formation of the company’s distribution policy has more integrated mechanism than previously assumed. The article emphasizes the fact that all intermediaries (major, regional, local distributors) must comply with the principles and provisions of СSER of manufacturer as the brand owner at the stage of providing consumer with the products. CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company, that is developed on the basis of CSER of manufacturer and aimed at improving economic results and improving social, environmental and economic state of the territory. The conceptual foundations of the mechanism of cooperation with the local distributor are proposed and the expediency of its attraction, which is based on the analysis of the BCG matrix, is justified using Sumy affiliated branch of LLC Bayadera Logistic as case study.

References

[1] Akhnovskaya, I.O., and Lepikhova, O.Yu. 2016. Mechanism of implementation of corporate social responsibility for Ukrainian enterprises. Economics and organization of management, 1 (21): 36-44.
[2] Banerjee, S. B. 2002. Corporate environmentalism. The construct and its measurement. Journal of Business Research, 55: 177–191.
[3] Bystryakov, I.K. 2005. Socially-oriented society in the paradigm of balanced economic system. Demography and social economy, 1: 97-107.
[4] Gaevskaya, M.V. 2008. Environmental responsibility of business and environmental ratings. Environmental efficiency of production. Biznesofset.
[5] Grishnova, O.A., and Dumanska, V.P. 2011. Environmental vector of social responsibility.” Economics and management, 3: 32-41.
[6] Kosyakova, I.V. 2012. The influence of stakeholders on increasing the environmental responsibility of the business of the organization under conditions of market competition. Bulletin of Samara State University, 7: 52-56.
[7] Melnyk, L. et al. 2018. Fiscal decentralization and macroeconomic stability: the experience of Ukraine’s economy.” Problems and Perspectives in Management, 16(1): 105-114. Available at: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9990/PPM_2018_01_Melnyk.pdf
[8] Lysytsina, I.Yu. 2016. “Corporate social responsibility as a factor of increase in competitiveness on “Yаhotyns'kyy maslozavod” “Yаhotyns'ke dlyа ditey.” Molodyi vchenyi 12.1 (40) (December 2016). Available at: http://molodyvcheny.in.ua/files/journal/2016/12.1/197.pdf
[9] Porter M. E., and van der Linde C. 1995. Toward a new conception of the environment–competitiveness relationship. Journal of Economic Perspectives, 9: 97–118.
[10] Pusenkova, N.N., and Solntseva, E.A. 2006. Environmental responsibility of business: myths and reality. Business and society, 4: 75-80.
[11] Saldaeva, M.N. 2013. Environmental responsibility of business in Russia: positive experience and barriers for further development. Bulletin of the Samara State Technical University, Series Economic Sciences, 3 (9): 148-154.
[12] Schaefer, A., and Harvey, B. 1998. Stage models of corporate ‘greening’: a critical evaluation. Business Strategy and the Environment, 7 (3): 109–123.
[13] Smolennikov, D., Zhulavskii, A., and Kostyuchenko, N. 2017. Social and environmental responsibility strategies of business. Natsional'nyi Hirnychyi Universytet. Naukovyi Visnyk, 3: 134-139.
[14] Sotnyk, І.М., Volk, O.M., and Chortok, Yu. V. 2013. Increase of environmental and economic efficiency of implementation of information and communication technologies as an innovative direction of resource saving. Actual problems of economics, 9 (147): 229-235.
[15] Vasylieva, T., Lyeonov, S., Djalilov, K., and Lasukova, A. 2015. Corporate social responsibility and bank performance in transition countries. Risk governance & control: financial markets & institutions, 5(4.1): 177-186.
[16] Zachko, O., Golovatyi, R., and Yevdokymova, A. 2017. Development of a simulation model of safety management in the projects for creating sites with mass gathering of people. Eastern-European Journal of Enterprise Technologies, 2(3): 15–24.
Published
2019-01-01
How to Cite
CHORTOK, Yulija; YEVDOKYMOVA, Alona; SERPENINOVA, Yuliya. Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company. Journal of Environmental Management and Tourism, [S.l.], v. 9, n. 5, p. 1011-1018, jan. 2019. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/2591>. Date accessed: 24 mar. 2019. doi: https://doi.org/10.14505//jemt.9.5(29).13.