Tourists’ Motivations to Choose Indonesia as a Vacation Destination

  • Roozbeh BABOLIAN HENDIJANI Faculty of Economics and Communication Bina Nusantara University, Indonesia

Abstract

Purpose - It is pertinent for the government and tourism marketers of particular destinations to have a better understanding of tourists’ motivations to choose a destination. Since there is little academic knowledge in the tourism industry in Indonesia, this study explores the factors which motivate international tourists to select Indonesia as a vacation destination. 


Design – Besides the theoretical implication of this research regarding tourism industry in Indonesia, this study also gives practical application into the matter of tourism industry in Indonesia.


Methodology - Self-administrated questionnaires consisting of three sections were distributed randomly to 400 international tourists at the Jakarta International Airport (Soekarno-Hatta) and some popular tourist areas around Jakarta. Data collection was conducted from June to September 2016. Related analyses such as a multivariate analysis and a descriptive analysis were used to answer the objectives of this research. Findings - The findings show the motivations underlying choosing Indonesia for a vacation spot and why these factors should be considered by the Indonesian government and tourism marketers in developing marketing strategies.


Originality - This article is one of the limited researches regarding tourism industry in Indonesia and definitely one of the few which discussing about the motivations of international tourists to that destination.

References

[1] Ali, F., Ryu, K., and Hussain, K. 2016. Influence of experiences on memories, satisfaction and behavioral intentions: A study of Creative tourism. Journal of Travel & Tourism Marketing 33(1): 85-100. DOI: https://doi.org/10.1080/10548408.2015.1038418
[2] Babolian Hendijani, R. 2016. Residents’ perception of educational tourism in Jakarta, Indonesia. Journal of Environmental Management and Tourism 2(14): 299-309. DOI: http://dx.doi.org/10.14505/jemt.v7.2(14).14
[3] Babolian Hendijani, R., Sambasivan, M., Siew Imm, N., and Huey Chern, B. 2013. Effect of gastronomy experiences on overall satisfaction: Differences between backpackers and mass tourists. In N, Siew Imm, H. Hassan, L. S. Ying, Hospitality and Tourism Issues: 107-123.
[4] Bianci, C. 2016. Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction. International Journal of Tourism research, 18: 197-208. DOI: 10.1002/jtr.2049
[5] Brown, L. 2014. Memorials to the victims of Nazism: The impact on tourists in Berlin. Journal of Tourism and Cultural Change 13(3): 1-17. DOI: https://doi.org/10.1080/14766825.2014.946423
[6] Crompton, J. L. 1979. An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon the image. Journal of Travel Research 18(4): 18-23. DOI: https://doi.org/10.1177/004728757901700404
[7] Engeset, M. G., and Elvekrok, I. 2015. Authentic concepts: Effects on tourist satisfaction. Journal of Travel Research 54(4): 456-466. DOI: https://doi.org/10.1177/0047287514522876
[8] Euro Monitor International, Tourism flows inbound in Indonesia. Retrieved 2012. Available at: https://euromonitor.com/tourism-flows-inbound-in-Indonesia.
[9] Goeldner, C. R. and Ritchie, J. R. B. 2012. Tourism: Principles, Practices, Philosophies. Twelfth Edition. Wiley & Sons, New Jersey.
[10] Hendijani, R. B. 2015. Push and pull factors of inbound tourists to Indonesia. Journal of Environmental Management and Tourism, 2(12): 331-337. DOI: http://dx.doi.org/10.14505/jemt.v6.2(12).05
[11] Hsu, J. L., Wang, T. C-T., and Huang, P. Y-H. 2014. Motivations for first-time and repeat backpackers in Shanghai. Tourism Management Perspectives, 12: 57-61. DOI: https://doi.org/10.1016/j.tmp.2014.08.001
[12] Kim, J-H. 2014. The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44: 34-45. DOI: https://doi.org/10.1016/j.tourman.2014.02.007
[13] Kim, H. J., Chen, M. H., and Jang, S. C. 2006. Tourism expansion and economic development: The case of Taiwan. Tourism Management, 27(5): 925–933. DOI: https://doi.org/10.1016/j.tourman.2005.05.011
[14] Kim, Y. H., Goh, B. K. and Yuan, J. 2010. Development of a multi-dimensional scale for measuring food tourist motivations. Journal of Quality Assurance in Hospitality and Tourism 11(1): 56-71. DOI: https://doi.org/10.1080/15280080903520568
[15] Kim, J-H., and Ritchie, R. B. 2014. Cross-cultural validation of a memorable a tourism experience scale (MTES). Journal of Travel Research, 53(3): 323-335. DOI: https://doi.org/10.1177/0047287513496468
[16] Kivela, J. and Crotts, C. 2009. Understanding travelers’ experience of gastronomy through etymology and narration. Journal of Hospitality & Tourism Research, 33(2): 161-192. DOI: https://doi.org/10.1177/1096348008329868
[17] Lee, C.C., and Chang, C.P. 2008. Tourism development and economic growth: A closer look at panels. Tourism Management, 29(1): 180–192. DOI: https://doi.org/10.1016/j.tourman.2007.02.013
[18] Lee, C.-C., and Chien, M.-S. 2008. Structural breaks, tourism development, and economic growth: Evidence from Taiwan. Mathematics and Computation in Simulation 77(4): 358–368. DOI: https://doi.org/10.1016/j.matcom.2007.03.004
[19] McNamara, K. E. and Prideaux, B. 2010. A typology of solo independent women travelers. International Journal of Tourism Research, 12: 253-264. DOI: https://doi.org/10.1002/jtr.751
[20] Ministry of Tourism in Indonesia. Retrieved 2015. Downloaded from http://www.parekraf.go.id
[21] Park, D. B., and Yoon, Y. S. 2009. Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1): 99-108. DOI: https://doi.org/10.1016/j.tourman.2008.03.011
[22] Pearce, P. and Lee, U. L. 2005. Developing the travel career approach to tourist motivation. Journal of Travel Research, 43(3): 226-237. DOI: https://doi.org/10.1177/0047287504272020
[23] Santos, J. R. A. and Clegg, M. D. 1999. Factor analysis adds new dimensions to extension surveys. Journal of Extension, 39(5): 1-7.
[24] Sirgy, M. J., Kruger, P. S., Lee, D. J., and Yu, G. B. 2011. How does a travel trip affect tourists’ life satisfaction?. Journal of Travel Research, 50(3): 261-275. DOI: https://doi.org/10.1177/0047287510362784
[25] Smith, S., Costello, C., and Muenchen, R. A. 2010. Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourist event. Journal of Quality Assurance in Hospitality & Tourism 11(1): 17-35. DOI: https://doi.org/10.1080/15280080903520584
Published
2018-10-16
How to Cite
HENDIJANI, Roozbeh BABOLIAN. Tourists’ Motivations to Choose Indonesia as a Vacation Destination. Journal of Environmental Management and Tourism, [S.l.], v. 9, n. 4, p. 707-713, oct. 2018. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/2346>. Date accessed: 28 mar. 2024. doi: https://doi.org/10.14505//jemt.v9.4(28).03.