Analysis of Domestic Tourist Market
Abstract
The purpose of this study is to analyze the domestic tourist market segment who visits the tourist destinations in Gunung Kidul regency, Daerah Istimewa Yogyakarta (DIY) Province, Indonesia. The population of this study is domestic tourist who visitsthe tourist destinations in Gunungkidul regency. The sample size is 250 respondents drawn from five major marine destinations; Baron Beach, Indrayanti, Siung, Sundak and Wediombo. Data analysis technique is using cluster analysis. The results of the study explain that the domestic tourist market is divided into three segments; (1) tourists who only travel without considering other factors, (2) tourists who are sensitive with vacation cost and do not care about other attributes, and (3) tourists who consider all the attributes that manager offers (culinary, lodging, handycraft souvenirs, food souvenirs, access to destinations, vacation cost, transportation modes, tourist attractions, and the willingness to recommend). Research results can be used as a reference for academics and practitioners about the importance of having typologies strategy and policy based on customer groups.
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[3]. Baron, A.J. 2016. The Role of Innovation in the Segmentation Process, Journal of Accounting & Marketing, 5 (1): 1-3.
[4]. Belch, G.E., and Belch, M.A. 2004. Advertising and promotion: An integrated Marketing communications perspective (6th ed.). New York: McGraw-Hill/Irwin, ISBN-10: 0073049727, 67 pp.
[5]. Buffa, F. 2015. Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategie. Sustainability, Nomor 7(10): 1-21
[6]. Candrea, A.N., Constantin, C., and Ispas, A. 2012. Tourism Market Heterogeneity in Romanian Urban Destinations: The Case of Brasov. Tourism and Hospitality Management, 18 (1): 55-68.
[7]. Formica, S., and Uysal, M. 1998. Market Segmentation of an International Cultural-Historical Event in Italy. Journal of Travel Research, 36(4): 16-24.
[8]. Frank, R.E., Massy, W.F., and Wind, Y. 1972. Market Segmentation, Prentice-Hall, Englewood Cliffs, ISBN: 0135575796, 9780135575796, 292 pp.
[9]. Goldsmith, R.E., and Litvin, S.W. 1999. Heavy Users of Travel Agents: A Segmentation Analysis of Vacation Travelers. Journal of Travel Research 38 (2): 127-133.
[10]. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. 2010. Multivariate Data Analysis: A Global Perspective, Pearson Education, ISBN: 0135153093, 9780135153093, 800 pp.
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[12]. Holt, D.B. 1995. How Consumers Consume: A Typology of Consumption Practices. Journal of Consumer Research 22 (1): 1-16.
[13]. Kastenholz, E., Davis, D. and Gordon, P. 1999. Segmenting Tourism in Rural Areas: The Case of North and Central Portugal. Journal of Travel Research, 37(4): 353-63.
[14]. Lopes, S.D.F. 2011. Destination image: Origins, Developments and Implications, PASOS. Revista de Turismo y Patrimonio Cultural 9 (2): 305-315.
[15]. Mazanec, J.A. 1997. Segmenting city tourists into vacation styles, in: Grabler, K, Maier, G, Mazanec, JA and Wober, K (eds.),” International City Tourism: Analysis and Strategy”, Pinter Cassell, London, 114-128 pp.
[16]. Muafi. 2016. Analyzing fit in CSR strategy research in state-owned entreprises: Indonesia context, Journal of Industrial Engineering and Management, Vol. 9 (1): 179-206.
[17]. Muafi. 2017. Is there a relationship pattern between small medium enterprise strategies with performance in technology business incubator? International Journal Public Sector Performance Management, 3 (1): 18-39.
[18]. Muafi, Roostika, R., Wijayani, A., and Poerwanto, M.E. 2016. Strategic role of women in chrysanthemum-based engineering design on disaster affected areas, International Journal of Business and Society, 17 (3): 413-428.
[19]. Muliawan, H., Haryono, S., and Dokhi, M. 2016. Profil Pasar Wisatawan Nusantara Personal Umum, Kementerian Pariwisata Republik Indonesia, Jakarta, Unpublished.
[20]. Muliawan, H., Haryono, S., and Sugandini, D. 2015. Perancangan Pasar Wisata Umum, Kementerian Pariwisata Republik Indonesia, Jakarta, Unpublished.
[21]. Oroian, M., Ratiu, R.F., and Gheres, M. 2013. Using the Residents’ Profile as Potential Tourists in Tourist Market Segmentation: The Case Of Mures County, Romania. Academica Science Journal Economica Series, 1 (2): 21-34.
[22]. Qirici, E. 2011. Analysis of Consumers Profile as an Important Tool for Tourism Development, Journal of Knowledge Management, Economics and Information Technology 7: 1-12
[23]. Qirici, E., and Theodhori, O. 2012. Destination Management as a Way for the Competitive Tourist Development. Case Study-South Region of Albania, Romanian Economic and Business Review, 8 (2): 48-58.
[24]. Roostika, R., and Muafi, M. 2014. The Role of Source Credibility and Place Attachment in Enhancing Visitors’ Satisfaction, Jurnal Manajemen Teknologi, 13 (3): 239-252.
[25]. Wang, C.P., Li, C., and Liu, S.T. 2016. A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation, Forests 7 (92): 1-7.
[26]. Yankelovich, D., and Meer, D. 2006. Rediscovering Market Segmentation. Harvard Business Review 84 (2): 122-131.
***http://jogja.tribunnews.com/2016/01/21/sektor-pariwisata-diy-siap-hadapi-mea (accessed on October 3, 2017)
***http://jogjadaily.com/2015/05/sektor-pariwisata-meningkat-angkatan-kerja-diy-meningkat/(accessed on October 3, 2017)
***https://ekbis.sindonews.com/read/1170294/34/pariwisata-jadi-tulang-punggung-ekonomi-diy-1484201357, (accessed on October 2, 2017)
***Badan Pusat Statistik dan Kementerian Pariwisata dan Ekonomi Kreatif 2015. Statistik Pariwisata Nusantara. Kementerian Pariwisata dan Ekonomi Kreatif, dan Badan Pusat Statistik, Jakarta.
Published
2017-12-31
How to Cite
HARYONO, Sigit et al.
Analysis of Domestic Tourist Market.
Journal of Environmental Management and Tourism, [S.l.], v. 8, n. 8, p. 1579-1586, dec. 2017.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/1896>. Date accessed: 23 apr. 2024.
doi: https://doi.org/10.14505/jemt.v8.8(24).14.
Section
Article
Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.