The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia
Abstract
The study aims to examine the region's tourism cluster of Borobudur and formulate strategies development. In order to improve the competitiveness of this region. The analysis is the SWOT analysis, R/C ratio, and the Analytical Hierarcy Process (AHP). The data is using primary data from the respondents that the sample consists of academics, businessmen, Government, and community leaders. These results showed that: 1). the majority of SMEs cluster supporting its business profitable tourism of Borobudur. 2). power factor in favor of the tourist attraction is strategically located in the tourist area of the world Temple namely Borobudur, but less weak-side supported the production of the good local souvenirs. Tourism development opportunities and challenges is Asean free market, and over the function of land nature tourism. (3) the tourism cluster development strategy Priorities are (a) supporting production develops tourism, (b) improve marketing, (c) improve the supporting infrastructure, (d) strengthening the institutional, and (e) improving the managerial quality.
References
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***BAPPEDA. 2016. Magelang Dalam Angka Tahun 2015. Provinsi Jawa Tengah.
***Republic of South Africa. 2007. Gaunteng Craft Strategic Framework 2007-2012. Available at: http://www.sacr.gpg.gov.za/SACRDocuments/Strategies/Craft%20Strategic%20Framework.pdf
[2] Allahar, H. 2015. The Identification And Mapping Of Tourism Clusters: An Economic Development Strategy For Small Countries. International Journal of Economics, Commerce and Management, 3 (11): 318-335. Available at: http://ijecm.co.uk/
[3] Altuntaş, G., Semerciöz, F., Aslı, M., and Çağlar, P. 2014. Industri Forces, Competitive dan Functional Strategies and Organizational Perfomance: Evidence from Restaurant in Instanbul Turkey. Social and Behavioral Sciences. 150: 300-309. Available at: www.sciencedirect.com
[4] Babalola, A., Bennis, K., Caltigirone, M, Manjarrez, J.L., and Tanizawa, A. 2011. Tourism Cluster in Italy. Microeconomics of Competitiveness Final Report. Available at: https://www.isc.hbs.edu/resources/courses/moc-course-at-harvard/Documents/pdf/student-projects/Italy_Tourism_2011.pdf
[5] Baum, T. 2012. Human resource management in tourism: a small island perspective. International Journal of Culture, Tourism and Hospitality Research, 6 (2): 124 -132. DOI: http://dx.doi.org/10.1108/17506181211233054
[6] Benur, A.M., and Bramwell, B. 2015. Tourism product development and product diversification in destinations. Tourism Management, 50: 213–224. Available at: http://www.sciencedirect.com/science/article/pii/S0261517715000412
[7] Carneiro, A. 2000. How does knowledge management influence innovation and competitiveness?. Journal of Knowledge Management, 4 (2): 87 – 98. Available at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/13673270010372242
[8] Charles, V., and Zegarra, L.F. 2014. Measuring regional competitiveness through Data Envelopment Analysis: A Peruvian case. Expert Systems with Applications 41 (11): 5371 – 5381. Available at: http://www.sciencedirect.com/science/article/pii/S0957417414001286
[9] Cooke, F.L. 2000. Human Resource Strategy to Improve Organisational Performance: A Route for British Firms?”. ESRC Future of Work Porogramme, Human Resource Strategy to Improve Organisational Performance: A Route for British Firms?”. ISSN: 1469-1531 Available at: https://pdfs.semanticscholar.org/6182/c3862dfa21ddffe49e185627f30c78940041.pdf
[10] Creswell, J.W, Clark, V.L.P. 2007. Designing and Conducting Mixed Methods Research America. University of Nbraska-Lincoln, ISBN-10: 1412975174, 488 pp.
[11] Cunha, S.K.D., and Joao, C.D.C. 2005. Tourism Cluster Competitiveness and Sustainability: Proposal for a Systemic Model to Measure the Impact of Tourism on Local Development. Brazil: ANPAD. 2 (2): 47-62. Available at: http://www.anpad.org.br/bar/vol_02/dwn/bar_v2_n2_skc.pdf
[12] Elnaga, A., and Amen, I. 2013. The Effect of Training on Employee Performance. European Journal of Business and Management. 5 (4). Available at: https://pdfs.semanticscholar.org/354c/2c8c60f37f5e25f63f557b3573ec366197ae.pdf
[13] Faizal, R. 2007. Analisis Pengembangan Usaha Industri Kerajinan Sepatu Wanita. Institut Pertanian Bogor. Available at: http://repository.ipb.ac.id/jspui/bitstream/123456789/18128/3/H08rfa.pdf
[14] Fundeanu, D.D. 2015. Innovative Regional Cluster, Model of Tourism Development. Procedia Economics and Finance 23: 374-389.
[15] Fundeanu, D.D., and Badele, C.S. 2014. The impact of regional innovative clusters on competitiveness. Social and Behavioral Sciences 124: 405 – 414. Available at: http://www.sciencedirect.com/science/article/pii/S1877042814020503
[16] Fundeanu, D.D., and Sandu, C.B. 2015. Innovative Regional Cluster, Model of Tourism Development. Procedia Economics and Finance 23: 744 – 749. Available at: http://www.sciencedirect.com/science/article/pii/S2212567115005018
[17] Gruescu, R., Nanu, R., Pârvu, G. 2008. Human resources Management in the Tourism Industry. Available at: https://www.researchgate.net/publication/228736443_
[18] Hatch, C.R. 2000. Cluster Network Strategies For Microenterprise Development. Lessons from Microenterprise Best Practices Project Action Research in India. Available at: http://www.value-chains.org/dyn/bds/docs/83/ClusterStrategiesforMEDinIndia.pdf
[19] Hawkins, D.E., and Calnan, L.N. 2007. A Comparative Study of the Sustainability of Donor-Supported Tourism Clusters in Developing Economies. Emerging Markets Group. Available at: http://www.tandfonline.com/doi/abs/10.1080/02508281.2009.11081602
[20] Huggins, R., Izushi, H., Prokop, D., and Thompson, P. 2014. Regional competitiveness, economic growth and stages of development. Proceedings of Rijeka Faculty of Economics, 32(2): 255-283. Available at: https://www.efri.uniri.hr/sites/efri.uniri.hr/files/cr-collections/2/10-huggins-izushi-prokop-thompson-2014-2-1420787458.pdf
[21] Jaafar, M. 2014. Sustainable Tourism Related SMEs Through Strategy Identification. SHS Web of Conferences 12. Diakses tanggal 7 Juni 2017, dari Google. Available at: https://www.shs-conferences.org/articles/shsconf/pdf/2014/09/shsconf_4ictr2014_01070.pdf
[22] Kauauni, S.K. 2006. Impact of Human Resource Management: SME Performance in Vietnam. Journal of Developmental Entrepreneurship 11: 79 – 95. Available at: https://www.researchgate.net/publication/23551955_Impact_of_Human_Resource_Management_SME_Performance_in_Vietnam
[23] Meyer-Stamer, J. 2003. The PACA Book Of Concepts. Available at: www.mesopartner.com.
[24] Narwal, M., and Geeta, S. 2013. Impact of Iinformation Technology (IT) on Consumer Purchase Behavior. International Refereed Research Journal, 41 - 53. Available at: http://www.researchersworld.com/vol4/issue3/vol4_issue3_1/Paper_04.pdf
[25] Niszczota, M.B. 2015. Tourism Cluster in Eastern Poland – Analysis of Selected Aspects of the Operation. Procedia - Social and Behavioral Sciences, 213: 957-964
[26] Novelli, M., Schmitz, B., and Spencer, T. 2006. Networks, clusters and innovation in tourism: A UK experience. Tourism Management, 27 (6): 1141 -1152. Available at: http://www.sciencedirect.com/science/article/pii/S0261517705001913
[27] Obadic, A., and Tijanic, L. 2014. Multivariate analysis of the Croatian clusters Economic Research-Ekonomska Istraživanja, 27 (1): 120 – 133. Available at: http://www.tandfonline.com/doi/full/10.1080/1331677X.2014.947134#aHR0cDovL3d3dy50YW5kZm9ubGluZS5jb20vZG9pL3BkZi8xMC4xMDgwLzEzMzE2NzdYLjIwMTQuOTQ3MTM0P25lZWRBY2Nlc3M9dHJ1ZUBAQDA
[28] Otamis, P.A., Yuzbasioglu, N. 2013. Analysis of Antalya Tourism Cluster Perceived Performance with Structural Equation Model. Procedia – Social and Behavioral Science 99: 458-473
[29] Petrevska, B., and Koceski, S. 2013. Web-based platform for enhancing tourism development: An exploratory study. Journal of Tourism Challenges and Trends, 6 (1): 113 - 129. Available at: http://eprints.ugd.edu.mk/6748/
[30] Porter, M.E. 1998. Location, Clusters and the “New” Microeconomics of competition. Business Economics, 33(1): 7-17.
[31] Ritchie, J.R.B., and Crouch, G.I. 2000. The Competitive Destination: A Sustainability Perspective. Tourism Management, 21(1): 1-7.
[32] Rosenfeld, S.A. 1997. Bringing Business Clusters Into the Mainstream Of Economic Development, European Planning Studies, 5 (1): 3-23
[33] Söylemezoğlu, E., and Tuğsal Doruk, O. 2014. 10th International Strategic Management Conference Are Clusters Efficient For The Relation Between Milk Production And Value Added Per Capita In Regional Level? An Empirical Assessment. Procedia - Social and Behavioral Sciences 150: 1277 – 1286. Available at: http://www.sciencedirect.com/science/article/pii/S1877042814051933
[34] Sustar, R. 2007. Marketing Standardization: To Be or Not To Be. Ekonomski Pregeled, 106 – 124 pp., Available at: http://hrcak.srce.hr/file/14107
[35] Zhang, X.M. 2012. Research on the Development Strategies of Rural Tourism in Suzhou Based on SWOT Analysis. Energy Procedia 16: 1295 – 1299, Available at: https://ac.els-cdn.com/S1876610212002172/1-s2.0-S1876610212002172-main.pdf?_tid=3c438a22-0d37-11e8-b998-00000aab0f27&acdnat=1518139332_3d6191966ab469315e04a283e448574d
[36] Zhang, Yi. 2014. The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management: 58 – 62, Available at: http://file.scirp.org/pdf/OJBM_2015011615441425.pdf
***BAPPEDA. 2016. Magelang Dalam Angka Tahun 2015. Provinsi Jawa Tengah.
***Republic of South Africa. 2007. Gaunteng Craft Strategic Framework 2007-2012. Available at: http://www.sacr.gpg.gov.za/SACRDocuments/Strategies/Craft%20Strategic%20Framework.pdf
Published
2017-12-31
How to Cite
SASANA, Hadi; DA, Hastarini; MUID, Dul.
The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia.
Journal of Environmental Management and Tourism, [S.l.], v. 8, n. 8, p. 1517-1528, dec. 2017.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/1883>. Date accessed: 25 dec. 2024.
doi: https://doi.org/10.14505/jemt.v8.8(24).07.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.