E-learning System Acceptance Factors for Training: A Study of Employees Perception in Tourism Industry

  • Leila MORADI Faculty of Information Science and Technology, National University of Malaysia, (UKM), Selangor, Malaysia
  • Yazrina YAHYA Faculty of Information Science and Technology, National University of Malaysia, (UKM), Selangor, Malaysia
  • Ibrahim MOHAMED Faculty of Information Science and Technology, National University of Malaysia, (UKM), Selangor, Malaysia
  • Komeil RAISIAN Faculty of Information Science and Technology, National University of Malaysia, (UKM), Selangor, Malaysia

Abstract

Training is critical in tourism industry to stay ahead of competitors. Having state of art technology and Internet set foundation for e-learning systems for training purposes. This paper focuses on the acceptance of e-learning systems for training in e-tourism companies. Building upon TAM, a framework is developed and survey helps to provide evidence for present research. Findings emphasize on the necessity of computing experience, attitude, and motivation among employees to accept e-learning systems as a tool of training. Finally, the success of e-training lies in the hand of every single individual within organization and the discussion is available.

References

[1] Agarwal, R., and Prasad, J. 1999. Are individual differences germane to the acceptance of new information technologies? Decision sciences, 30 (2): 361-391, DOI: 10.1111/j.1540-5915.1999.tb01614.x
[2] Ajzen, I. 1989. Attitude structure and behavior. In Breckler, S.J., and Greenwald, A.G., Eds., Attitude Structure and Function, Lawrence Erlbaum, Hillsdale, 241-274 pp., Available at: https://www.researchgate.net/publication/264666774_Attitude_structure_and_behavior
[3] Bagozzi, R.P. 1981. Attitudes, intentions, and behavior: A test of some key hypotheses. Journal of personality and social psychology, 41(4): 607-627
[4] Bergeron, F., and RAYMOND, L. 1992. Planning of information systems to gain a competitive edge. Journal of Small Business Managemen : 21-26, January.
[5] Billett, S. 2001. Learning through work: workplace affordances and individual engagement. Journal of Workplace Learning, 13 (5): 209-214.
[6] Burton-Jones, A. 2001. Knowledge capitalism: Business, work, and learning in the new economy. Oxford University Press, ISBN: 0199242542, 9780199242542, 248 pp.
[7] Capece, G., and Campisi, D. 2013. User satisfaction affecting the acceptance of an e-learning platform as a mean for the development of the human capital. Behaviour & Information Technology, 32 (4): 335-343.
[8] Carr, N. 2010. The shallows: How the internet is changing the way we think, read and remember, Atlantic Books Ltd., ISBN: 1848872259, 9781848872257, 276 pp.
[9] Collis, J. and Hussey, R. 2013. Business research: A practical guide for undergraduate and postgraduate students, 4th edition edition, Palgrave Macmillan, ISBN-10: 0230301835, 376 pp.
[10] Cronbach, L.J. 1951. Coefficient alpha and the internal structure of tests. Psychometrika, 16 (3): 297-334.
[11] Davis, F.D., Bagozzi, R.P., and Warshaw, P.R. 1989. User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35 (8): 982-1003.
[12] Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. 1992. Extrinsic and intrinsic motivation to use computers in the workplace1. Journal of applied social psychology, 22 (14): 1111-1132.
[13] Derouin, R.E., Fritzsche, B.A., and Salas, E. 2005. E-learning in organizations. Journal of Management, 31 (6): 920-940.
[14] Dublin, C. 2007. Success with e-learning., Alexandria, V.A: American Society for Training and Development
[15] Engeström, Y. 2001. Expansive learning at work: Toward an activity theoretical reconceptualization. Journal of Education and Work, 14 (1): 133-156.
[16] Fenech, T. 1998. Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web. Computer Networks and ISDN Systems, 30: 629-630.
[17] Fornell, C. and Larcker, D.F. 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18 (3): 382-388, DOI: 10.2307/3150980
[18] Garrison, D.R. 2011. E-learning in the 21st century: A framework for research and practice, Taylor & Francis, ISBN: 1136879919, 9781136879913, 184 pp.
[19] Hair, J.F. 2010. Multivariate data analysis., Prentice Hall, ISBN: 0138132631, 9780138132637, 785 pp.
[20] Hair, J.F., Sarstedt, M., Ringle, C.M. and Mena, J.A. 2012. An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40 (3): 414-433.
[21] Hamburg, I., Engert, S., Anke, P., Marin, M. and Imikmbereich, E.C.A. 2008. Improving e-learning 2.0-based training strategies of SMEs through communities of practice. Learning, 2: 610-012, Available at: http://www.academia.edu/17434805/Improving_e-learning_2.0-based_training_strategies_of_SMEs_through_communities_of_practice
[22] Hausenblas, H.A., Carron, A.V. and Mack, D.E. 1997. Application of the Theories of Reasoned Action. Journal of Sport & Exercise Psychology, 19: 36-51, Available at : http://fitnessforlife.org/AcuCustom/Sitename/Documents/DocumentItem/1205.pdf
[23] Igbaria, M., and Iivari, J. 1995. The effects of self-efficacy on computer usage. Omega, 23 (6): 587-605.
[24] Ingrassia, P.L., Foletti, M., Djalali, A., Scarone, P., Ragazzoni, L., Corte, F.D., Kaptan, K., Lupescu, O., Arculeo, C., and Von Arnim, G. 2014. Education and training initiatives for crisis management in the European Union: a web-based analysis of available programs. Prehospital and disaster medicine, 29 (2): 115-126.
[25] Kasprisin, C.A., Single, P.B., Single, R.M., and Muller, C.B. 2003. Building a better bridge: Testing e-training to improve e-mentoring programmes in higher education. Mentoring and Tutoring, 11 (1): 67-78.
[26] Lee, S., and Kim, B.G. 2015. Users' preferential factors in Web-based e-learning systems for ease of workplace learning in Korea. Learning and Individual Differences, 39: 96-104.
[27] Lim, H., Lee, S.G., and Nam, K. 2007. Validating E-learning factors affecting training effectiveness. International Journal of Information Management, 27 (1) : 22-35.
[28] Meyen, E.L., Aust, R., Gauch, J.M., Hinton, H.S., Isaacson, R.E., Smith, S.J., and Tee, M.Y. 2002. E-Learning: A programmatic research construct for the future. Journal of Special Education Technology, 17 (3): 37-46.
[29] Moore, G.C. and Benbasat, I. 1991. Development of an instrument to measure the perceptions of adopting an information technology innovation. Information systems research, 2 (3): 192-222. Available at: http://130.18.86.27/faculty/warkentin/SecurityPapers/Merrill/MooreBenbasat1991_ISR2_3_DevelopInstrumentMeasurePerceptAdoptITInnovation.pdf
[30] Moradi, L., Yahya, Y., Mohamed, I., and Raisian, K. 2017. A Study of Factors Influencing Online Purchasing Intention within E-tourism Setting. Journal of Environmental Management and Tourism, 8 (4): 882-895.
[31] Ndubisi, N.O., and Jantan, M. 2003. Evaluating IS usage in Malaysian small and medium-sized firms using the technology acceptance model. Logistics Information Management, 16 (6): 440-450.
[32] Nof, S.Y., Ceroni, J., Jeong, W., and Moghaddam, M. 2015. E-Learning and E-Training, in Revolutionizing Collaboration through e-Work, e-Business, and e-Service, ISBN: 978-3-662-45776-4, 357-390 pp., DOI: 10.1007/978-3-662-45777-1 Springer.
[33] Raab, R.T., Ellis, W.W., and Abdon, B.R. 2001. Multisectoral partnerships in e-learning: a potential force for improved human capital development in the Asia Pacific. The Internet and higher education, 4 (3–4): 217-229.
[34] Raisian, K., and Yahaya, J. 2016. Security Issues Model on Cloud Computing: A Case of Malaysia. International Journal of Advanced Computer Science and Applications (IJACSA), 6 (8): 216-223, Available at: https://thesai.org/Downloads/Volume6No8/Paper_29Security_Issues_Model_on_Cloud_Computing_A_Case_of_Malaysia.pdf
[35] Raisian, K., and Yahaya, J.A. 2015. Research Framework for Environmental Quarry System, 2nd International Research Management & Innovation Conference (IRMIC 2015) LANGKAWI, 26-27 pp.
[36] Raisian, K., Ibrahim, O., and Nilashi, M. 2013. Customer Trust Model for Malaysian Internet Banking., Journal of Information Engineering and Applications, 3 (13): 48-61, ISSN 2224-5782, Available at: https://www.researchgate.net/publication/309201221_Customer_Trust_Model_for_Malaysian_Internet_Banking (accessed Dec 19 2017).
[37] Raisian, K., Minouei, A., Khosravi, A., Hashemi, A., Nilashi, M., Ibrahim, O., Zakaria, R., and Nazari, M. 2014. Multi-Criteria Approach for Customer Trust Model in Internet Banking: A Case of UTM CIBM Bank. Life Science Journal, 11 (6): 81-93
[38] Raisian, K., Yahaya, J., and Deraman, A. 2016a. Current challenges and conceptual model of green and sustainable software engineering. Journal of Theoretical and Applied Information Technology, 94 (2): 428-443, Available at: http://www.jatit.org/volumes/Vol94No2/18Vol94No2.pdf
[39] Raisian, K., Yahaya, J., Deraman, A., Hamdan, A.R., Rais, I.A.I., and Yahaya, N.Z. 2016b. A model for environmental quarry system based on particles, vibration and noise components. Journal of Environmental Management & Tourism, Volume 7 Issue 2(14): 186-194, Summer, ISSN 2068 – 7729
[40] Sambrook, S. 2003. E-learning in small organisations. Education+ Training, Volume 45, Issue 8 (9): 506-516.
[41] Segars, A.H., and Grover, V. 1993. Re-examining perceived ease of use and usefulness: A confirmatory factor analysis. MIS quarterly, 17 (4): 517-525
[42] Sekaran, U., Bougie, R. 2003. Research methods for business: A skill building approach. Volume 1, John Wiley and Sons Inc., New York, ISBN: 0471384488, 9780471384489 450 pp.
[43] Tzeng, G.H., Chiang, C.H. and Li, C.W. 2007. Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL. Expert systems with Applications, 32 (4): 1028-1044.
[44] Venkatesh, V., and Davis, F.D. 2000. A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46 (2): 186-204.
[45] Venkatesh, V., Morris, M.G., Davis, G.B. and DAVIS, F.D. 2003. User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3): 425-478, Available at : https://nwresearch.wikispaces.com/file/view/Venkatesh+User+Acceptance+of+Information+Technology+2003.pdf
[46] Venkatesh, V., Speier, C., and Morris, M.G. 2002. User acceptance enablers in individual decision making about technology: Toward an integrated model. Decision Sciences, 33 (2): 297-316.
[47] Yang, H.D., and Yoo, Y. 2004. It's all about attitude: revisiting the technology acceptance model. Decision Support Systems, 38 (1): 19-31.
Published
2018-01-24
How to Cite
MORADI, Leila et al. E-learning System Acceptance Factors for Training: A Study of Employees Perception in Tourism Industry. Journal of Environmental Management and Tourism, [S.l.], v. 8, n. 6, p. 1250-1258, jan. 2018. ISSN 2068-7729. Available at: <https://journals.aserspublishing.eu/jemt/article/view/1654>. Date accessed: 25 apr. 2024. doi: https://doi.org/10.14505//jemt.v8.6(22).12.