Tourists’ Expectation and Perception Regarding Holiday in Jakarta, Indonesia
International tourists’ arrival in Jakarta is growing in the past few years. It is important to know tourists’ expectation before visiting Jakarta and their experience afterwards. Hence, marketers can maintain the long term viability of Jakarta as a tourist destination. The aim of this research is to evaluate the successful promoting of Jakarta’s image as a tourist destination through comparing the differences between expectation and experiences of tourists. It also examines the relationship between destination experiences towards revisit intention. Quantitative approach was employed to conduct the analysis through self-administrated questionnaire. Statistical analysis such as descriptive analysis, multiple linear regression and paired sample t-test were conducted. The results depicted the differences between expectation and experiences of tourists in Jakarta. Based on the findings, it is suggested aggressive and continuous efforts should be taken in Jakarta to create alluring destination experience.
 Baker, D. A., and Crompton, J. L. 2000. Quality satisfaction and behavioral intentions. Annals of Tourism Research, 27(3): 785–804.
 Boulding, W., Kalra, A., Staelin, R., and Zeithaml, V. A. 1993. A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1): 7-27.
 Cardozo, R. N. 1965. An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 3: 244-249.
 Chen, C., and Tsai, D. 2007. How destination image and evaluative factors affect behavioral intentions? Tourism Management, 26(1): 45-56.
 Goeldner, C. R., and Ritchie, J. B. 2012. Tourism: Principles, Practices, Philosophies. New Jersey: Wiley.
 Hendijani, R. B. 2015. Push and pull factors of inbound tourists to Indonesia. Journal of Environmental Management & Tourism, Volume VI, 2(12): 331-337.
 Kim, Y. H., Goh, B. K., and Yuan, J. 2010. Development of a multi-dimensional scale for measuring food tourist motivations. Journal of Quality Assurance in Hospitality and Tourism, 11(1): 56-71.
 Kozak, M., and Remmington, M. 2000. Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38: 260-269.
 Kurihara, T., and Okamoto, N. 2010. Foreign visitor's evaluation on tourism environment. Journal of the Eastern Asia Society for Transportation Studies, 8: 912-925.
 Lau, L., and McKercher, B. 2004. Exploration versus consumption: a comparison of first-time and repeat tourists. Journal of Travel Research, 42: 279-285.
 Li, X., and Patrick, J. 2010. Revisiting the commitment-loyalty distinction in a cruising context. Journal of Leisure Research, 42(1): 67-89.
 Lopes, S. 2011. Destination image: origins, developments and implications. PASOS. Revista de Turismo y Patrimonio Cultural, 9(2): 305‐315.
 McKercher, B., Okumus, F., and Okumus, B. 2008. Food tourism as a viable market segment: It's all how you cook the numbers! Journal of Travel and Tourism Marketing, 25(2): 137-148.
 Mukhles, A. 2013. Service quality and its impact on tourist satisfaction. Interdisciplinary Journal of Contemporary Research in Business, 4(12): 164-177.
 Neuts, B., Romao, J., van Leeuwen, E., and Nijkamp, P. 2013. Describing the relationships between tourist satisfaction and destination loyalty in a segmented and digitalized market. Unpublished manuscripts.
 Nirwandar, S. 2013. Tourism contributes US $8.5 billion to Indonesia Revenues. Available at: http://www.antaranews.com
 Roni, S. 2015. Kota Tua, Jakarta`s Historic Building Sites was Visited by 310,506 Tourists. Available at: http://berita2bahasa.com
 Oppermann, M. 2000. Tourism destination loyalty. Journal of Travel Research, 39(1): 78-84.
 Park, D. B., and Yoon, Y. S. 2009. Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1): 99-108.
 Poria, Y., Biran, A., and Reichel, A. 2009. Visitors’ preferences for interpretation at heritage sites. Journal of Travel Research, 48(1): 92-105.
 Rosenbaum, M., and Spears, D. 2009. Using Group Comparisons in AMOS to Explore Shopping as a Travel Driver. International Journal of Culture, Tourism, and Hospitality Research, 3(4): 313-325.
 Senders, A., Govers, R., and Neuts, B. 2013. Social media affecting tour operators' customer loyalty. Journal of Travel and Tourism Marketing, 30(1-2): 41-57.
 Shirazi, S. M., and Som, A. M. 2010. Relationship marketing and community involvement: Two significant factors for tourism strategies. Sustainable Tourism IV, 139, 47.
 Sirakaya-Turk, E., Ekinci Y., and Martin, M. 2015. The efficacy of shopping value in predicting destination loyalty. Journal of Business Research (forthcoming), 68(9): 1878-1885.
 Sonnleitner, K. 2011. Destination Image and its effects on marketing and branding a tourist destination. Available at: http://www.diva-portal.org.
 Tasci, A. D., and Gartner, W. C. 2007. Destination image and its functional relationships. Journal of Travel Research, 45(4): 413-425.
 Tasci, D., and Kozac, M. 2006. Destination brands vs. destination images: do we know what we mean? Journal of Vacation Marketing, 12(4): 299‐317.
 Yoon, Y., and Uysal, M. 2005. An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26: 45-56.
*** Euromonitor International. Tourism flows inbound in Indonesia: Indonesia, 2012.
*** UNWTO, I. 2015. World Tourism Barometer, Volume 13, January 2015.
*** Wonderful Indonesia. (n.d.). Retrieved October 18, 2016, http://www.indonesia.travel/en
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.