Applications of the Concept of Territorial Marketing in Forming and Implementing Competitive Advantages for Tourist Areas
Abstract
This paper analyzes the use of territorial marketing in forming and implementing competitive advantages of tourist areas in the Republic of Altai. It provides the definition of a tourist area as well as its general and specific features. It also considers the directions of implementing competitive advantages of a tourist area.
The influence of the natural potential of the Altai Republic on the development of different kinds of tourism is shown. The structure of a territorial tourist product of the Altai Republic is offered; the emphasis is placed on the development of active kinds of tourism (sports and hunting, mountain-skiing, recreation). The mechanism of brand formation and building of an area and a territorial tourist brand in six directions is specified.
References
[1] Bryson, J. 1995. Strategic Planning for Public and Nonprofit Organizations. San Francisco: Jossey-Bass Publishers.
[2] Bull, A. 1991. The Economics of Travel and Tourism. Melbourne: Longman Cheshire Pty Limited.
[3] Castilhos, R.B., Dolbec, P.-Y. and Veresiu, E. 2017. Introducing a spatial perspective to analyze market dynamics. Marketing Theory, 17(1): 9-29.
[4] Chudnovskiy, A.D., and Zhukova, M.A. 2007. Management of Tourism Industry of Russia in Modern Context. Мoscow KNORUS.
[5] Dahl, V. (n. d.) Explanatory dictionary of the living great russian language. Available at: http://slovari.yandex.ru (accessed 02.02.2017).
[6] Ezeala-Harrison, F. 1999. Theory and policy of international competitiveness. Westport: Connecticut: Praeger, pp: 223.
[7] Fagerberg, J. 1996. Technology and competitiveness. Oxford Review of Economic Policy, 12 (3): 39-51.
[8] Felicetti, G. 2017. Destination management organization activities of National Park of Sibillini Mountain, Italy as competitive tourism advantage. Quality - Access to Success, 18(157): 101-106.
[9] Gazukina, Yu.G., and Kuttubaeva, T.A. 2016. Social and Economic effects of developing tourist and recreational activities in mountainous areas (Case study of the Altai Republic). In the Proceedings of the 2016 Problems and Prospects of Developing Economy and Law in Modern Context, pp: 79-87.
[10] Ghimire, K. 1997. Emerging Mass Tourism in the South. Geneva: UNRISD.
[11] Goodstein, L., Nolan, T., and Pfeiffer, J. 1993. Applied Strategic Planning: A Comprehensive Guide. Toronto: McGraw-Hill.
[12] Gordon, G. 1993. Strategic Planning for Local Government. Washington, DC: ICMA.
[13] Jamhawi, M.M., and Hajahjah, Z.A. 2017. A bottom-up approach for cultural tourism management in the old city of As-Salt, Jordan. Journal of Cultural Heritage Management and Sustainable Development, 7(1): 91-106.
[14] Krajnović, A., Bosna, J., and Jašić, D. 2013. Umbrella branding in tourism - Model regions of Istria and Dalmatia. Tourism and Hospitality Management, 19(2): 201-215.
[15] Kuttubaeva T.A., and Ziablitskaya, T.S. 2015. Informational policy of promoting the Altai Republic as a Tourist area. Pressing Issues on Teaching in Higher Schools: Theory and Practice, 1 (2): 291-294.
[16] Sachuk, T.V. 2009. Territorial Marketing. St. Petersburg: Peter.
[17] Savchenko, I.M., and Danilova, I.S. 2015. Tourist resources of the Altai Republic for developing excursion-informative tourism. Pressing Issues on Teaching in Higher Schools: Theory and Practice, 1 (2): 149-152.
[18] Shvakov, E.E. 2010. A Special economic zone of tourist and recreational type as a form of innovative development of the Altai Republic. Barnaul: Publishing House of Altai State University.
[19] Shvakov, E.E., and Dutova, T.I. 2014. Development of tourism in the regions of Russia as a way of diversification of their economy. In the Proceedings of the 2014 Prospects of Science Development Conference, pp: 161-165.
[20] Sotiriadis, M. 2017. Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tourism and Hospitality Management, 23(1): 35-50.
[21] Vazhenina, I.S. 2013. Image, reputation, and a territorial brand. Ekaterinburg: Institute of Economy, the Ural Division of the Russian Academy of Sciences.
*** Glossary of Tourismology. Available at: http://www.pandia.ru/text/77/196/43097-4.php. (Accessed 02.02.2017).
*** New Challenges in Recreation and Tourism Planning. 1993. In H.N. Van Lier, L. Taylor. (Eds). Amsterdam ets.: Elsevier.
*** The Dictionary of Foreign Words. 1964. Мoscow: Publishing House “Soviet encyclopaedia”.
[2] Bull, A. 1991. The Economics of Travel and Tourism. Melbourne: Longman Cheshire Pty Limited.
[3] Castilhos, R.B., Dolbec, P.-Y. and Veresiu, E. 2017. Introducing a spatial perspective to analyze market dynamics. Marketing Theory, 17(1): 9-29.
[4] Chudnovskiy, A.D., and Zhukova, M.A. 2007. Management of Tourism Industry of Russia in Modern Context. Мoscow KNORUS.
[5] Dahl, V. (n. d.) Explanatory dictionary of the living great russian language. Available at: http://slovari.yandex.ru (accessed 02.02.2017).
[6] Ezeala-Harrison, F. 1999. Theory and policy of international competitiveness. Westport: Connecticut: Praeger, pp: 223.
[7] Fagerberg, J. 1996. Technology and competitiveness. Oxford Review of Economic Policy, 12 (3): 39-51.
[8] Felicetti, G. 2017. Destination management organization activities of National Park of Sibillini Mountain, Italy as competitive tourism advantage. Quality - Access to Success, 18(157): 101-106.
[9] Gazukina, Yu.G., and Kuttubaeva, T.A. 2016. Social and Economic effects of developing tourist and recreational activities in mountainous areas (Case study of the Altai Republic). In the Proceedings of the 2016 Problems and Prospects of Developing Economy and Law in Modern Context, pp: 79-87.
[10] Ghimire, K. 1997. Emerging Mass Tourism in the South. Geneva: UNRISD.
[11] Goodstein, L., Nolan, T., and Pfeiffer, J. 1993. Applied Strategic Planning: A Comprehensive Guide. Toronto: McGraw-Hill.
[12] Gordon, G. 1993. Strategic Planning for Local Government. Washington, DC: ICMA.
[13] Jamhawi, M.M., and Hajahjah, Z.A. 2017. A bottom-up approach for cultural tourism management in the old city of As-Salt, Jordan. Journal of Cultural Heritage Management and Sustainable Development, 7(1): 91-106.
[14] Krajnović, A., Bosna, J., and Jašić, D. 2013. Umbrella branding in tourism - Model regions of Istria and Dalmatia. Tourism and Hospitality Management, 19(2): 201-215.
[15] Kuttubaeva T.A., and Ziablitskaya, T.S. 2015. Informational policy of promoting the Altai Republic as a Tourist area. Pressing Issues on Teaching in Higher Schools: Theory and Practice, 1 (2): 291-294.
[16] Sachuk, T.V. 2009. Territorial Marketing. St. Petersburg: Peter.
[17] Savchenko, I.M., and Danilova, I.S. 2015. Tourist resources of the Altai Republic for developing excursion-informative tourism. Pressing Issues on Teaching in Higher Schools: Theory and Practice, 1 (2): 149-152.
[18] Shvakov, E.E. 2010. A Special economic zone of tourist and recreational type as a form of innovative development of the Altai Republic. Barnaul: Publishing House of Altai State University.
[19] Shvakov, E.E., and Dutova, T.I. 2014. Development of tourism in the regions of Russia as a way of diversification of their economy. In the Proceedings of the 2014 Prospects of Science Development Conference, pp: 161-165.
[20] Sotiriadis, M. 2017. Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tourism and Hospitality Management, 23(1): 35-50.
[21] Vazhenina, I.S. 2013. Image, reputation, and a territorial brand. Ekaterinburg: Institute of Economy, the Ural Division of the Russian Academy of Sciences.
*** Glossary of Tourismology. Available at: http://www.pandia.ru/text/77/196/43097-4.php. (Accessed 02.02.2017).
*** New Challenges in Recreation and Tourism Planning. 1993. In H.N. Van Lier, L. Taylor. (Eds). Amsterdam ets.: Elsevier.
*** The Dictionary of Foreign Words. 1964. Мoscow: Publishing House “Soviet encyclopaedia”.
Published
2017-10-09
How to Cite
KUTTUBAEVA, Toskanay Аitmukanovna et al.
Applications of the Concept of Territorial Marketing in Forming and Implementing Competitive Advantages for Tourist Areas.
Journal of Environmental Management and Tourism, [S.l.], v. 8, n. 4, p. 713-726, oct. 2017.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/1404>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.14505//jemt.v8.4(20).02.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.