Increasing the Competitiveness of the Russian Hotel Enterprises under Modern Conditions
Abstract
Current economic situation leads to increased competition in the Russian market of hotel services though stimulating Russian hotels to pay more attention to their competitiveness. The most promising directions of increasing competitiveness of Russian hotels is to increase the level of service and quality of hotel services.
The article discusses the key ways of increasing competitiveness of hotel companies. Authors developed a system of indicators to measure the level of competitiveness of the hotel, methods and procedures for improving service quality. Authors developed the methodology and tools for its implementation, which will make it easier for hotels to monitor the economic situation, have an instrument to assess the condition of the hotel enterprises and to provide direction for strategic development. Practical experience of implementation of the developed methodology to analyze the state of hotel enterprises in the Moscow region of 3-4* category is analyzed. Recommendations on its application are given by authors.
References
[1] Ansoff, I. 1999. New Corporate Strategy. St. Petersburg: Peter.
[2] Beck, J., Knutson, B., Cha, J., and Kim, S. 2011. Developing revenue managers for the lodging industry. Journal of Human Resources in Hospitality & Tourism, 10(2): 182-194.
[3] Bloomquist, P. and Breiter, D. 1998. TQM in American hotels: an analysis of application. (Total Quality Management) Cornell Hotel and Restaurant Administration Quarterly, 39(1): 26- 28.
[4] Claver, E., Tarí, J.J., and Pereira, J. 2006. Does quality impact on hotel performance. International Journal of Contemporary Hospitality Management, 18(4): 350–358.
[5] Dzhandzhugazova, E.A. et al. 2016. Business administration in hotel industry: Problems and solutions (by the example of the Russian Federation). International Journal of Applied Business and Economic Research, 14(14): 651-660.
[6] Dzhandzhugazova, E.A., Blinova, E.A., Orlova, L.N. and Romanova, M.M. 2016. Innovations in Hospitality Industry. International Journal of Environmental and Science Education, 11(17): 10387-10400.
[7] Frolova, E.V., Rogach, O.V., Kabanova, E.E., and Ryabova, T.M. 2016. Domestic tourist market in the population estimates: a sociological analysis. Journal of Environmental Management and Tourism, 7(4): 698-705.
[8] Gayar, N.F. et al. 2011. An integrated framework for advanced hotel revenue management. International Journal of Contemporary Hospitality Management, 23(1): 84-98.
[9] Golden-Romero, P. 2007. Hotel Convention Sales, Services and Operations. Madrid.
[10] Gronroos, C. 2011. Management and Marketing: Marketing the Moment of Truth in Service Competition. Toronto: Lexington Books.
[11] Harewood, S.I. 2006. Managing a hotel’s perishable inventory using bid prices. International Journal of Operations & Production Management, 26(10): 1108-1122.
[12] James, A.B. 2003. Hotel Front Office Management. 3rd Ed. John Wiley & Sons, Inc.
[13] Kachalov, R.M., and Kosyuk, P.I. 2013. The analysis and an estimation of a degree of competitiveness of the enterprise. The Bulletin of the Russian Academy of Natural Sciences, 7: 77-81.
[14] Kobyak, V.M, and Lvovna, I.E. 2015. The competitiveness of hotel facilities. Theory and practice. Journal of Environmental Management and Tourism, Volume VI, 2(12): 374-381.
[15] Kovalchuk, A.P. 2011. Anticrisis management of hotel enterprises in Russia. RISK: Resources, information, supply, competition, 4: 417-419.
[16] Kozlov, D.A. 2004. Automation of the Hotel Company. Micros Fidelio Front Office 7.0. Moscow: Izd-vo Ros Econ. Acad.
[17] Kozlov, D.A., and Popov, L.A. 2013. Forecasting and management of incomes in the hotel business of the Russian Federation: Problems and ways of improvement. Vestnik of the Russian Economic University. G.V. Plekhanov, 12(66): 49-56.
[18] Lockwood, A., and Medlik, S. 2001. Tourism and Hospitality in the 21st Century. Orlando.
[19] McCool, B.M. 2011. Are You Prepared to Manage Crisis in the Hospitality Industry? Paper presented at the 2nd International Scientific Conference “Advances in Hospitality and Tourism Marketing and Management” Corfu, Island, Greece
[20] Nikolskaya, E.Yu. et al. 2016.Trends in the development of hotel business in the world and the Russian Federation. International Journal of Applied Business and Economic Research, 14(9): 5843-5864.
[21] Orlova, D.I. 2016. Marketing surveys of consumer preferences in hotel business. Success Stories of Modern Science and Education, 10(2): 147–149.
[22] Parmenter, D. 2007. Key Performance Indicators: Developing, Implementing and Using Winning KPI's. New Jersey, USA: John Wiley & Sons, Inc.
[23] Porter, M. 2010. Competition: An Updated and Expanded Edition: Per. With the English. M.: OOO "I.D. Williams.
[24] Pullman, M., and Rogers, S. 2010. Capacity management for hospitality and tourism: A review of current approaches. International Journal of Hospitality Management, 29(1): 177-187.
[25] Romanyuk, A., and Kovalchuk, A. P. 2015. Methods of increasing the efficiency of economic activity of hotel enterprises in modern conditions in Russia. Scientific Gazette MGIIT, 2(34): 21-26.
[26] Saati, T. 1993. Decision Making. Method for Analyzing Hierarchies. Trans. With the English. M. Radio and Communication.
[27] Tranter, K.A., Stuart-Hill, T., and Parker, J. 2008. An introduction to Revenue Management for the hospitality industry: Principles and practices for the real world. Pearson Prentice Hall.
[28] Yeoman, I. 2011. Revenue Management. A Practical Pricing Perspective. Palgrave Macmillan.
[29] Zaitseva, N. A. et al. 2015. Foresight technologies usage in working out long term forecasts of service and tourism personnel training system development. Journal of Environmental Management and Tourism, Volume VI, Winter, 2(12): 410-417.
[30] Zarraga-Oberty, C., and Bonache, J. 2007. Human factors in the design of revenue management systems in multinational corporations. International Journal of Revenue Management, 1(2): 141-153.
[2] Beck, J., Knutson, B., Cha, J., and Kim, S. 2011. Developing revenue managers for the lodging industry. Journal of Human Resources in Hospitality & Tourism, 10(2): 182-194.
[3] Bloomquist, P. and Breiter, D. 1998. TQM in American hotels: an analysis of application. (Total Quality Management) Cornell Hotel and Restaurant Administration Quarterly, 39(1): 26- 28.
[4] Claver, E., Tarí, J.J., and Pereira, J. 2006. Does quality impact on hotel performance. International Journal of Contemporary Hospitality Management, 18(4): 350–358.
[5] Dzhandzhugazova, E.A. et al. 2016. Business administration in hotel industry: Problems and solutions (by the example of the Russian Federation). International Journal of Applied Business and Economic Research, 14(14): 651-660.
[6] Dzhandzhugazova, E.A., Blinova, E.A., Orlova, L.N. and Romanova, M.M. 2016. Innovations in Hospitality Industry. International Journal of Environmental and Science Education, 11(17): 10387-10400.
[7] Frolova, E.V., Rogach, O.V., Kabanova, E.E., and Ryabova, T.M. 2016. Domestic tourist market in the population estimates: a sociological analysis. Journal of Environmental Management and Tourism, 7(4): 698-705.
[8] Gayar, N.F. et al. 2011. An integrated framework for advanced hotel revenue management. International Journal of Contemporary Hospitality Management, 23(1): 84-98.
[9] Golden-Romero, P. 2007. Hotel Convention Sales, Services and Operations. Madrid.
[10] Gronroos, C. 2011. Management and Marketing: Marketing the Moment of Truth in Service Competition. Toronto: Lexington Books.
[11] Harewood, S.I. 2006. Managing a hotel’s perishable inventory using bid prices. International Journal of Operations & Production Management, 26(10): 1108-1122.
[12] James, A.B. 2003. Hotel Front Office Management. 3rd Ed. John Wiley & Sons, Inc.
[13] Kachalov, R.M., and Kosyuk, P.I. 2013. The analysis and an estimation of a degree of competitiveness of the enterprise. The Bulletin of the Russian Academy of Natural Sciences, 7: 77-81.
[14] Kobyak, V.M, and Lvovna, I.E. 2015. The competitiveness of hotel facilities. Theory and practice. Journal of Environmental Management and Tourism, Volume VI, 2(12): 374-381.
[15] Kovalchuk, A.P. 2011. Anticrisis management of hotel enterprises in Russia. RISK: Resources, information, supply, competition, 4: 417-419.
[16] Kozlov, D.A. 2004. Automation of the Hotel Company. Micros Fidelio Front Office 7.0. Moscow: Izd-vo Ros Econ. Acad.
[17] Kozlov, D.A., and Popov, L.A. 2013. Forecasting and management of incomes in the hotel business of the Russian Federation: Problems and ways of improvement. Vestnik of the Russian Economic University. G.V. Plekhanov, 12(66): 49-56.
[18] Lockwood, A., and Medlik, S. 2001. Tourism and Hospitality in the 21st Century. Orlando.
[19] McCool, B.M. 2011. Are You Prepared to Manage Crisis in the Hospitality Industry? Paper presented at the 2nd International Scientific Conference “Advances in Hospitality and Tourism Marketing and Management” Corfu, Island, Greece
[20] Nikolskaya, E.Yu. et al. 2016.Trends in the development of hotel business in the world and the Russian Federation. International Journal of Applied Business and Economic Research, 14(9): 5843-5864.
[21] Orlova, D.I. 2016. Marketing surveys of consumer preferences in hotel business. Success Stories of Modern Science and Education, 10(2): 147–149.
[22] Parmenter, D. 2007. Key Performance Indicators: Developing, Implementing and Using Winning KPI's. New Jersey, USA: John Wiley & Sons, Inc.
[23] Porter, M. 2010. Competition: An Updated and Expanded Edition: Per. With the English. M.: OOO "I.D. Williams.
[24] Pullman, M., and Rogers, S. 2010. Capacity management for hospitality and tourism: A review of current approaches. International Journal of Hospitality Management, 29(1): 177-187.
[25] Romanyuk, A., and Kovalchuk, A. P. 2015. Methods of increasing the efficiency of economic activity of hotel enterprises in modern conditions in Russia. Scientific Gazette MGIIT, 2(34): 21-26.
[26] Saati, T. 1993. Decision Making. Method for Analyzing Hierarchies. Trans. With the English. M. Radio and Communication.
[27] Tranter, K.A., Stuart-Hill, T., and Parker, J. 2008. An introduction to Revenue Management for the hospitality industry: Principles and practices for the real world. Pearson Prentice Hall.
[28] Yeoman, I. 2011. Revenue Management. A Practical Pricing Perspective. Palgrave Macmillan.
[29] Zaitseva, N. A. et al. 2015. Foresight technologies usage in working out long term forecasts of service and tourism personnel training system development. Journal of Environmental Management and Tourism, Volume VI, Winter, 2(12): 410-417.
[30] Zarraga-Oberty, C., and Bonache, J. 2007. Human factors in the design of revenue management systems in multinational corporations. International Journal of Revenue Management, 1(2): 141-153.
Published
2017-06-19
How to Cite
KOVALTCHUK, Andrey Pavlovich; BLINOVA, Ekaterina Arturovna; MILORADOV, Konstantin Aleksandrovich.
Increasing the Competitiveness of the Russian Hotel Enterprises under Modern Conditions.
Journal of Environmental Management and Tourism, [S.l.], v. 8, n. 2, p. 407-416, june 2017.
ISSN 2068-7729.
Available at: <https://journals.aserspublishing.eu/jemt/article/view/1196>. Date accessed: 24 dec. 2024.
doi: https://doi.org/10.14505//jemt.v8.2(18).13.
Section
Article
Copyright© 2024 The Author(s). Published by ASERS Publishing 2024. This is an open access article distributed under the terms of CC-BY 4.0 license.