Formation and Development of Transnational Hotel Chains in Modern Environment

Lyubov Semenovna MOROZOVA; Vladimir Yuryevich MOROZOV; Natalya Vladimirovna HAVANOVA; Irina Albertovna DUBORKINA; Marat Venerovich ARIFULIN

doi:10.14505//jemt.v8.2(18).04

Lyubov Semenovna MOROZOVA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
Vladimir Yuryevich MOROZOV Russian State University of Tourism and Services Studies, Moscow, Russian Federation
Natalya Vladimirovna HAVANOVA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
Irina Albertovna DUBORKINA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
Marat Venerovich ARIFULIN Russian State University of Tourism and Services Studies, Moscow, Russian Federation

DOI: https://doi.org/10.14505//jemt.v8.2(18).04

Abstract

The study investigates the issues of the genesis of basic ideas associated with the functions of the network systems in hotel industry, specifies such ideas as “hotel net” and “hotel chain” and also provides the analysis of transnational hotel corporations as the most efficient organizational form in hotel business. The post-Soviet development of tourism industry and of the hospitality sector as of one of its most important constituent elements in Russia has unveiled the ever increasing misbalance between the demand for the high-quality products (services) on behalf of the consumers and the capabilities of the most hotel companies to ensure the qualitative and quantitative parameters of the services to supply the market. Development of the travel and hospitality industry under the modern conditions in Russia raises a number of new problems. One of them is represented by the lack of any sufficiently structured methodology and methods for establishing the transnational hotel chains (THC). The world practices of the hotel business development demonstrate convincingly that the most adequate and economically feasible form of operations of the hotel companies is represented by the hotel chains of national and transnational scale which, however, have not been developed extensively enough in this country.

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*** Strategy for Development of Tourism in the Russian Federation for the period till 2020. Approved by the resolution of the Government of the Russian Federation on May, 31, 2014, No. 941-р
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