A Digital Innovation-Based Creative Economy Model for MSMEs Growth: Theoretical Integration and Practical Insights from an Emerging Economy
Abstract
The acceleration of economic growth in the digital era requires a strategic transformation of the small and medium enterprises (SMEs) sector, particularly through the adoption of creative economy frameworks underpinned by digital innovation. This study investigates the influence of digital innovation integration on SME growth by employing a quantitative approach using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). A total of 250 SME actors in Medan City were selected through purposive sampling to participate in the study. The results indicate that digital literacy, digital infrastructure, stakeholder engagement, and creative collaboration exert a significant influence on digital innovation, which subsequently drives SME growth. Moreover, the Medan Go Creative model - comprising the dimensions of Go Digital, Go Global, and Go Green - emerges as an effective strategy for enhancing SME sustainability and competitiveness. The model demonstrates strong predictive relevance, with an R² value of 0.782 and a Q² value of 0.652. These findings contribute to the theoretical advancement of integrative models within the creative economy paradigm and provide practical insights for policymakers seeking to accelerate the digital transformation of SMEs at the local level.
References
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Abdelwahed, N. A. A., & Bano, S. (2024). Digitalization and digital innovation in developing the capability of a digital economy. Digital Policy, Regulation and Governance. https://doi.org/10.1108/DPRG-04-2024-0072
Adhiatma, A., Fachrunnisa, O., & Rahayu, T. (2023). Creating digital ecosystem for small and medium enterprises: The role of dynamic capability, agile leadership and change readiness. Journal of Science and Technology Policy Management, 14(5), 941–959. https://doi.org/10.1108/JSTPM-12-2020-0171
Al Halbusi, H., Popa, S., Alshibani, S. M., & Soto-Acosta, P. (2024). Greening the future: Analyzing green entrepreneurial orientation, green knowledge management and digital transformation for sustainable innovation and circular economy. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0169
Al Halbusi, H., Williams, K., Ramayah, T., & Hassan, R. (2024). Green orientation and digital transformation for sustainable innovation in SMEs. European Journal of Innovation Management, 27(2), 389–407. https://doi.org/10.1108/EJIM-2023-0451
Alshubiri, F., Almaashani, A. A., & Thuaar, S. M. (2023). The impact of the digital economy paradigm on the productivity and monetary system of Oman. Journal of Science and Technology Policy Management, 14(5), 830–858. https://doi.org/10.1108/JSTPM-07-2021-0097
Ardiansyah, R., Nugroho, A., & Pradana, D. (2021). Collaborative governance in building digital innovation ecosystems for SMEs. Journal of Public Administration Studies, 15(2), 101–118. https://doi.org/10.1080/JPAS.2021.334
Biea, E. A., Dinu, E., Bunica, A., & Jerdea, L. (2024). Recruitment in SMEs: The role of managerial practices, technology and innovation. European Business Review, 36(3), 361–391. https://doi.org/10.1108/EBR-05-2023-0162
Bunjak, A., Cerne, M., Philip, J., & Trkman, P. (2024). Comparing the roles of creativity and digital nativity in predicting general and IT innovativeness. Information Technology & People. https://doi.org/10.1108/ITP-08-2023-0831
Cockshut, J., Evans, D., & Liu, Y. (2020). Multi-stakeholder interventions and SME innovation capacity. Journal of Small Business and Enterprise Development, 27(7), 1234–1250. https://doi.org/10.1108/JSBED-2020-0045
Cockshut, L., Brown, A., & Hardey, M. (2020). Social innovation and the university: The impact of intervention for the micro creative economy in Northeast England. Social Enterprise Journal, 16(2), 203–220. https://doi.org/10.1108/SEJ-03-2019-0017
Dutta, D., & Sarma, M. K. (2023). Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India. Vilakshan – XIMB Journal of Management, 20(1), 25–41. https://doi.org/10.1108/XJM-12-2020-0259
Dutta, P., & Sarma, S. (2023). Internet skills and digital adoption in SMEs: Evidence from developing countries. Vilakshan – XIMB Journal of Management, 20(1), 45–59. https://doi.org/10.1108/XJM-08-2022-0112
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2020). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.
Handayani, T., Lestari, R., & Firmansyah, I. (2022). Green consumerism and sustainable innovation among SMEs. Journal of Cleaner Production, 338, 130462. https://doi.org/10.1016/j.jclepro.2022.130462
Harahap, B., Hasibuan, E. H., Rambe, A., Singarimbun, R. N., & Syahputra, D. (2022). Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada masa pandemi Covid-19 di Masjid Muhammad Jayak. Mejuajua: Jurnal Pengabdian Pada Masyarakat, 2(2), 22–29.
Harahap, L. K. (2020). Analisis SEM (structural equation modelling) dengan SmartPLS (partial least square). Fakultas Sains dan Teknologi UIN Walisongo Semarang.
Hastalona, D., & Meliza, J. (n.d.). Inovasi pendidikan wirausaha sosial: Upaya pemberdayaan masyarakat.
Hossain, M., Dwivedi, Y. K., & Rana, N. P. (2024). Barriers to digitalization of SMEs in developing countries. Information Systems Frontiers, 26(3), 555–574. https://doi.org/10.1007/s10796-023-10321-4
Hossain, M. B., Rahman, M. U., Čater, T., & Vasa, L. (2024). Determinants of SMEs' strategic entrepreneurial innovative digitalization: Examining the mediation role of human capital. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0176
Janna, N. M., & Herianto, H. (2021). Konsep uji validitas dan reliabilitas dengan menggunakan SPSS.
Jibril, A. B., Kwarteng, M. A., & Adomako, S. (2024). Digital technologies, marketing capabilities, and post-pandemic SME recovery. International Journal of Organizational Analysis, 32(1), 125–145. https://doi.org/10.1108/IJOA-2023-0045
Jibril, A. B., Amoah, J., Panigrahi, R. R., & Gochhait, S. (2024). Digital transformation in emerging markets: The role of technology adoption and innovative marketing strategies among SMEs in the post-pandemic era. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-05-2024-4509
Johannessen, J. A. (2020). The open systems theory perspective on digital transformation. Kybernetes, 49(10), 2417–2433. https://doi.org/10.1108/K-03-2020-0144
Johannessen, J. A. (2020). Intelligent robots and business organization at the start of the innovation economy (the fourth industrial revolution). In Knowledge management for leadership and communication (pp. 97–121). Emerald Publishing. https://doi.org/10.1108/978-1-83982-042-720201005
Jun, G., Li, H., & Wang, X. (2022). Digital improvisation and organizational readiness: Implications for innovation performance. European Journal of Innovation Management, 25(5), 1392–1412. https://doi.org/10.1108/EJIM-09-2021-0431
Jun, W., Nasir, M. H., Yousaf, Z., Khattak, A., Yasir, M., Javed, A., & Shirazi, S. H. (2022). Innovation performance in digital economy. European Journal of Innovation Management, 25(5), 1309–1327. https://doi.org/10.1108/EJIM-10-2020-0422
Khattak, A., Shah, S., & Khan, M. (2022). Digital innovation and SME productivity in developing economies. Technological Forecasting and Social Change, 180, 121701. https://doi.org/10.1016/j.techfore.2022.121701
Khattak, A., Tabash, M. I., Yousaf, Z., Radulescu, M., Nassani, A. A., & Haffar, M. (2022). Towards innovation performance of SMEs. Journal of Entrepreneurship in Emerging Economies, 14(5), 796–811. https://doi.org/10.1108/JEEE-08-2021-0318
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. Journal of Knowledge Management, 29(3), 789–813. https://doi.org/10.1108/JKM-10-2023-0920
Lingfu, K., Bano, S., Saraih, U. N., Shah, N., & Soomro, B. A. (2024). Digital technology and entrepreneurship: Unveiling the bridging role of digital innovation. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0132
Lingfu, Z., Yang, J., & Chen, W. (2024). Digital innovation as a bridge to global markets for SMEs. Journal of Business Research, 167, 113994. https://doi.org/10.1016/j.jbusres.2023.113994
Mancha, R., & Shankaranarayanan, G. (2021). Making a digital innovator: Antecedents of innovativeness with digital technologies. Information Technology & People, 34(1). https://doi.org/10.1108/ITP-12-2018-0577
Meliza, J., & Hastalona, D. (2023). Preferensi konsumen dalam memilih metode pembayaran digital. Jurnal Ekonomi Bisnis Manajemen Prima, 5(1), 158–166.
Muchira, J. M. (2023). Digital media and creative economy potential on youth employment in Kenya. Information and Learning Sciences, 124(5/6), 168–193. https://doi.org/10.1108/ILS-03-2022-0043
Nugraha, Y., Putri, A., & Santoso, D. (2021). Creative collaboration and SME market performance in digital era. Journal of Entrepreneurship and Small Business, 29(4), 445–462.
Peng, L., & Das, P. A. M. (2024). Investigating the spatial spillover impact of digital economy with research and development investment on environmental sustainability. Management & Sustainability: An Arab Review. https://doi.org/10.1108/MSAR-07-2024-0063
Prasetyo, Y. T., & Lestari, A. (2020). The impact of digital adoption on SME financial performance. Small Business Economics, 55(4), 901–917. https://doi.org/10.1007/s11187-019-00123-6
Purba, B., Muliana, M., Panjaitan, P. D., Rahman, A., Hastalona, D., Puspitasari, R., & Fajrillah, F. (2024). Ekonomi moneter: Teori dan penerapan. Yayasan Kita Menulis.
Purnasari, N. (2021). Metodologi penelitian. Guepedia.
Putri, A. K., & Nugroho, R. (2021). Digital literacy and technology adoption in small businesses. Journal of Small Business and Enterprise Development, 28(6), 933–951. https://doi.org/10.1108/JSBED-03-2020-0101
Qi, L., & Chu, H. (2022). Digital infrastructure and structural economic transformation. China Political Economy, 5(2), 221–236. https://doi.org/10.1108/CPE-11-2021-0024
Qi, Y., & Chu, X. (2022). Development of the digital economy and economic structure. China Political Economy. https://doi.org/10.1108/CPE-09-2022-0012
Qi, Y., & Chu, X. (2022). Development of the digital economy, transformation of the economic structure and leaping of the middle-income trap. China Political Economy, 5(1), 14–39. https://doi.org/10.1108/CPE-09-2022-0012
Sahibzada, U. F., Aslam, N., Muavia, M., Shujahat, M., & Rafi-ul-Shan, P. M. (2025). Navigating digital waves. Journal of Enterprise Information Management, 38(2), 474–501. https://doi.org/10.1108/JEIM-01-2024-0023
Sheng, G., Wu, H., & Xu, X. (2024). Research on the influence of the digital economy on the development of China’s small household appliance industry. Chinese Management Studies. https://doi.org/10.1108/CMS-07-2023-0369
Siregar, M., Lubis, R., & Hutabarat, T. (2022). Digital infrastructure challenges and opportunities for SMEs in Indonesia. International Journal of Innovation and Technology Management, 19(3), 2250019. https://doi.org/10.1142/S021987702250019X
Sitorus, S. A., Sahir, S. H., Damanik, J. B., Jony, J., Wardoyo, S. K., Sudarso, A., & Hendra, H. (2024). Kewirausahaan: Memahami bisnis yang sukses. Yayasan Kita Menulis.
Sneha, V., & Kavitha, R. (2024). Exploring the economy of creativity and culture in the light of Industry 5.0. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-05-2023-0095
Tokopedia. (2023). Laporan UMKM digital Indonesia 2023. Tokopedia Research Institute.
Wijayanti, I., Surya, B., & Kurniawan, A. (2021). Digitalization and SME export performance in emerging markets. Journal of International Trade & Economic Development, 30(7), 923–940. https://doi.org/10.1080/09638199.2021.1917364
Zaldívar, C. (2022). Creative economy and cultural innovation: A global perspective. International Journal of Cultural Policy, 28(5), 623–639. https://doi.org/10.1080/10286632.2022.2070009
Zaldívar, T. (2022). The orange economy, entrepreneurs, and the future. In O. J. Montiel Méndez & A. A. Alvarado (Eds.), The Emerald handbook of entrepreneurship in Latin America (pp. 37–44). Emerald Publishing. https://doi.org/10.1108/978-1-80071-955-220221003
Zong, Z., Anwar, M. A., Khan, S., Asmi, F., & Hussain, N. (2025). Big-data AI analytics in value-chain innovation and international marketing strategy. International Marketing Review. https://doi.org/10.1108/IMR-02-2024-0049
Abdelwahed, N. A. A., & Bano, S. (2024). Digitalization and digital innovation in developing the capability of a digital economy. Digital Policy, Regulation and Governance. https://doi.org/10.1108/DPRG-04-2024-0072
Adhiatma, A., Fachrunnisa, O., & Rahayu, T. (2023). Creating digital ecosystem for small and medium enterprises: The role of dynamic capability, agile leadership and change readiness. Journal of Science and Technology Policy Management, 14(5), 941–959. https://doi.org/10.1108/JSTPM-12-2020-0171
Al Halbusi, H., Popa, S., Alshibani, S. M., & Soto-Acosta, P. (2024). Greening the future: Analyzing green entrepreneurial orientation, green knowledge management and digital transformation for sustainable innovation and circular economy. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0169
Al Halbusi, H., Williams, K., Ramayah, T., & Hassan, R. (2024). Green orientation and digital transformation for sustainable innovation in SMEs. European Journal of Innovation Management, 27(2), 389–407. https://doi.org/10.1108/EJIM-2023-0451
Alshubiri, F., Almaashani, A. A., & Thuaar, S. M. (2023). The impact of the digital economy paradigm on the productivity and monetary system of Oman. Journal of Science and Technology Policy Management, 14(5), 830–858. https://doi.org/10.1108/JSTPM-07-2021-0097
Ardiansyah, R., Nugroho, A., & Pradana, D. (2021). Collaborative governance in building digital innovation ecosystems for SMEs. Journal of Public Administration Studies, 15(2), 101–118. https://doi.org/10.1080/JPAS.2021.334
Biea, E. A., Dinu, E., Bunica, A., & Jerdea, L. (2024). Recruitment in SMEs: The role of managerial practices, technology and innovation. European Business Review, 36(3), 361–391. https://doi.org/10.1108/EBR-05-2023-0162
Bunjak, A., Cerne, M., Philip, J., & Trkman, P. (2024). Comparing the roles of creativity and digital nativity in predicting general and IT innovativeness. Information Technology & People. https://doi.org/10.1108/ITP-08-2023-0831
Cockshut, J., Evans, D., & Liu, Y. (2020). Multi-stakeholder interventions and SME innovation capacity. Journal of Small Business and Enterprise Development, 27(7), 1234–1250. https://doi.org/10.1108/JSBED-2020-0045
Cockshut, L., Brown, A., & Hardey, M. (2020). Social innovation and the university: The impact of intervention for the micro creative economy in Northeast England. Social Enterprise Journal, 16(2), 203–220. https://doi.org/10.1108/SEJ-03-2019-0017
Dutta, D., & Sarma, M. K. (2023). Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India. Vilakshan – XIMB Journal of Management, 20(1), 25–41. https://doi.org/10.1108/XJM-12-2020-0259
Dutta, P., & Sarma, S. (2023). Internet skills and digital adoption in SMEs: Evidence from developing countries. Vilakshan – XIMB Journal of Management, 20(1), 45–59. https://doi.org/10.1108/XJM-08-2022-0112
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2020). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.
Handayani, T., Lestari, R., & Firmansyah, I. (2022). Green consumerism and sustainable innovation among SMEs. Journal of Cleaner Production, 338, 130462. https://doi.org/10.1016/j.jclepro.2022.130462
Harahap, B., Hasibuan, E. H., Rambe, A., Singarimbun, R. N., & Syahputra, D. (2022). Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada masa pandemi Covid-19 di Masjid Muhammad Jayak. Mejuajua: Jurnal Pengabdian Pada Masyarakat, 2(2), 22–29.
Harahap, L. K. (2020). Analisis SEM (structural equation modelling) dengan SmartPLS (partial least square). Fakultas Sains dan Teknologi UIN Walisongo Semarang.
Hastalona, D., & Meliza, J. (n.d.). Inovasi pendidikan wirausaha sosial: Upaya pemberdayaan masyarakat.
Hossain, M., Dwivedi, Y. K., & Rana, N. P. (2024). Barriers to digitalization of SMEs in developing countries. Information Systems Frontiers, 26(3), 555–574. https://doi.org/10.1007/s10796-023-10321-4
Hossain, M. B., Rahman, M. U., Čater, T., & Vasa, L. (2024). Determinants of SMEs' strategic entrepreneurial innovative digitalization: Examining the mediation role of human capital. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0176
Janna, N. M., & Herianto, H. (2021). Konsep uji validitas dan reliabilitas dengan menggunakan SPSS.
Jibril, A. B., Kwarteng, M. A., & Adomako, S. (2024). Digital technologies, marketing capabilities, and post-pandemic SME recovery. International Journal of Organizational Analysis, 32(1), 125–145. https://doi.org/10.1108/IJOA-2023-0045
Jibril, A. B., Amoah, J., Panigrahi, R. R., & Gochhait, S. (2024). Digital transformation in emerging markets: The role of technology adoption and innovative marketing strategies among SMEs in the post-pandemic era. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-05-2024-4509
Johannessen, J. A. (2020). The open systems theory perspective on digital transformation. Kybernetes, 49(10), 2417–2433. https://doi.org/10.1108/K-03-2020-0144
Johannessen, J. A. (2020). Intelligent robots and business organization at the start of the innovation economy (the fourth industrial revolution). In Knowledge management for leadership and communication (pp. 97–121). Emerald Publishing. https://doi.org/10.1108/978-1-83982-042-720201005
Jun, G., Li, H., & Wang, X. (2022). Digital improvisation and organizational readiness: Implications for innovation performance. European Journal of Innovation Management, 25(5), 1392–1412. https://doi.org/10.1108/EJIM-09-2021-0431
Jun, W., Nasir, M. H., Yousaf, Z., Khattak, A., Yasir, M., Javed, A., & Shirazi, S. H. (2022). Innovation performance in digital economy. European Journal of Innovation Management, 25(5), 1309–1327. https://doi.org/10.1108/EJIM-10-2020-0422
Khattak, A., Shah, S., & Khan, M. (2022). Digital innovation and SME productivity in developing economies. Technological Forecasting and Social Change, 180, 121701. https://doi.org/10.1016/j.techfore.2022.121701
Khattak, A., Tabash, M. I., Yousaf, Z., Radulescu, M., Nassani, A. A., & Haffar, M. (2022). Towards innovation performance of SMEs. Journal of Entrepreneurship in Emerging Economies, 14(5), 796–811. https://doi.org/10.1108/JEEE-08-2021-0318
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. Journal of Knowledge Management, 29(3), 789–813. https://doi.org/10.1108/JKM-10-2023-0920
Lingfu, K., Bano, S., Saraih, U. N., Shah, N., & Soomro, B. A. (2024). Digital technology and entrepreneurship: Unveiling the bridging role of digital innovation. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-02-2024-0132
Lingfu, Z., Yang, J., & Chen, W. (2024). Digital innovation as a bridge to global markets for SMEs. Journal of Business Research, 167, 113994. https://doi.org/10.1016/j.jbusres.2023.113994
Mancha, R., & Shankaranarayanan, G. (2021). Making a digital innovator: Antecedents of innovativeness with digital technologies. Information Technology & People, 34(1). https://doi.org/10.1108/ITP-12-2018-0577
Meliza, J., & Hastalona, D. (2023). Preferensi konsumen dalam memilih metode pembayaran digital. Jurnal Ekonomi Bisnis Manajemen Prima, 5(1), 158–166.
Muchira, J. M. (2023). Digital media and creative economy potential on youth employment in Kenya. Information and Learning Sciences, 124(5/6), 168–193. https://doi.org/10.1108/ILS-03-2022-0043
Nugraha, Y., Putri, A., & Santoso, D. (2021). Creative collaboration and SME market performance in digital era. Journal of Entrepreneurship and Small Business, 29(4), 445–462.
Peng, L., & Das, P. A. M. (2024). Investigating the spatial spillover impact of digital economy with research and development investment on environmental sustainability. Management & Sustainability: An Arab Review. https://doi.org/10.1108/MSAR-07-2024-0063
Prasetyo, Y. T., & Lestari, A. (2020). The impact of digital adoption on SME financial performance. Small Business Economics, 55(4), 901–917. https://doi.org/10.1007/s11187-019-00123-6
Purba, B., Muliana, M., Panjaitan, P. D., Rahman, A., Hastalona, D., Puspitasari, R., & Fajrillah, F. (2024). Ekonomi moneter: Teori dan penerapan. Yayasan Kita Menulis.
Purnasari, N. (2021). Metodologi penelitian. Guepedia.
Putri, A. K., & Nugroho, R. (2021). Digital literacy and technology adoption in small businesses. Journal of Small Business and Enterprise Development, 28(6), 933–951. https://doi.org/10.1108/JSBED-03-2020-0101
Qi, L., & Chu, H. (2022). Digital infrastructure and structural economic transformation. China Political Economy, 5(2), 221–236. https://doi.org/10.1108/CPE-11-2021-0024
Qi, Y., & Chu, X. (2022). Development of the digital economy and economic structure. China Political Economy. https://doi.org/10.1108/CPE-09-2022-0012
Qi, Y., & Chu, X. (2022). Development of the digital economy, transformation of the economic structure and leaping of the middle-income trap. China Political Economy, 5(1), 14–39. https://doi.org/10.1108/CPE-09-2022-0012
Sahibzada, U. F., Aslam, N., Muavia, M., Shujahat, M., & Rafi-ul-Shan, P. M. (2025). Navigating digital waves. Journal of Enterprise Information Management, 38(2), 474–501. https://doi.org/10.1108/JEIM-01-2024-0023
Sheng, G., Wu, H., & Xu, X. (2024). Research on the influence of the digital economy on the development of China’s small household appliance industry. Chinese Management Studies. https://doi.org/10.1108/CMS-07-2023-0369
Siregar, M., Lubis, R., & Hutabarat, T. (2022). Digital infrastructure challenges and opportunities for SMEs in Indonesia. International Journal of Innovation and Technology Management, 19(3), 2250019. https://doi.org/10.1142/S021987702250019X
Sitorus, S. A., Sahir, S. H., Damanik, J. B., Jony, J., Wardoyo, S. K., Sudarso, A., & Hendra, H. (2024). Kewirausahaan: Memahami bisnis yang sukses. Yayasan Kita Menulis.
Sneha, V., & Kavitha, R. (2024). Exploring the economy of creativity and culture in the light of Industry 5.0. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-05-2023-0095
Tokopedia. (2023). Laporan UMKM digital Indonesia 2023. Tokopedia Research Institute.
Wijayanti, I., Surya, B., & Kurniawan, A. (2021). Digitalization and SME export performance in emerging markets. Journal of International Trade & Economic Development, 30(7), 923–940. https://doi.org/10.1080/09638199.2021.1917364
Zaldívar, C. (2022). Creative economy and cultural innovation: A global perspective. International Journal of Cultural Policy, 28(5), 623–639. https://doi.org/10.1080/10286632.2022.2070009
Zaldívar, T. (2022). The orange economy, entrepreneurs, and the future. In O. J. Montiel Méndez & A. A. Alvarado (Eds.), The Emerald handbook of entrepreneurship in Latin America (pp. 37–44). Emerald Publishing. https://doi.org/10.1108/978-1-80071-955-220221003
Zong, Z., Anwar, M. A., Khan, S., Asmi, F., & Hussain, N. (2025). Big-data AI analytics in value-chain innovation and international marketing strategy. International Marketing Review. https://doi.org/10.1108/IMR-02-2024-0049
Published
2026-03-30
How to Cite
HASTALONA, Dina; HASIBUAN, Eka Hayana; LAZUARDI, Dedy.
A Digital Innovation-Based Creative Economy Model for MSMEs Growth: Theoretical Integration and Practical Insights from an Emerging Economy.
Theoretical and Practical Research in Economic Fields, [S.l.], v. 17, n. 1, p. 98 - 111, mar. 2026.
ISSN 2068-7710.
Available at: <https://journals.aserspublishing.eu/tpref/article/view/9388>. Date accessed: 05 apr. 2026.
doi: https://doi.org/10.14505/tpref.v17.1(37).08.
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